Terms

Jul 15, 2023
Substack vs. Medium - a compasion of publishing platforms

Image designed by Lucas George Wendt on Unsplash

The publishing platform and newsletters offer authors the chance to make money from their writing in a responsible method. Instead of creating affiliate programs or covering their websites with ads, they are able to concentrate on doing what they love and enjoy doing -- writing.

This exchange benefits both as creators and members. The creators are paid for the production of content, while the members can gain access to content they love, and at the same benefit from a free and clean set of advertising. If you're a journalist on a blog or perhaps aspiring writer This comparison can help you make the correct choice on the best platform to cater to your needs.

Substack

Substack's main purpose is to assist writers through providing the required tools to help them achieve their objectives. The platform offers various instruments which meet the requirements of creators working as freelancers. From opportunities for monetization to the control of their audience, Substack gives writers the possibility to control their own creative process and create the foundation for a long-term career.

Prices and Features

The company is advertised as "a platform for writers to create on their own," Substack offers writers the possibility of creating an online magazine to help build communities, and also earn money through subscriptions. Substack claims there's no technical knowledge required and they aim to "take full responsibility for the creation including the most complex element (the creation of the publication itself)." The company claims "true liberty" in which the author retains the copyright on all the written work.

It's straightforward. Authors can upload posts they've published on various platforms, including Mailchimp, WordPress, Tinyletter, Medium, Tumblr, and some custom-built sites, or set up a new site completely from scratch in just under a minute. When the website is set in operation, the writer decides on which posts are free and which are which are subject to the Substack paywall. Substack will take 10% of the profits when the author begins making money from their website. However, until then, the site is accessible to anyone for free. Substack's Substack team states that they will "start by introducing you to Substack starting with breakfast and then begin earning money before lunchtime." This is how you can do this.

Dashboard/Posts

The Dashboard page displays your latest blog posts together with the general stats of the most recent post you've published. This includes: the amount of views and how many emails have been received, as well as the opening percentage.

You'll also find a range of choices to get started making your new piece of content. The buttons include the ability to create the blog's first article, or create a brand new episode of a podcast or an entirely new thread. This dashboard is where you are able to view the Subscribers, as well as Statistics and Settings.

Substack vs. Medium - Substack posts homepage

In Substack newsletters, they're known as "posts in addition to they are shared on the author's Substack page, which displays their profiles. Once an account is activated, Substack automatically creates a first draft of the article. The site also invites users to sign-up for the Substack's monthly newsletters to subscribers who pay and also promotes the event through social media. Make edits or rewrites to this blog post that is already populated or write your own article.

Substack's homepage for posts

Editing or writing starts by adding the title, subtitle and the author. The author can also invite guest writers to write. You can then utilize a powerful text editor, which permits you to write photographs, headings, paragraphs and buttons. It is also possible to add codes to use italic or bold fonts along with quotes, and bullet point.

When you hit the Settings button, you'll be given an opportunity to change the way your post is displayed. You can make your page either public or private, and then decide to allow comments or not. This section is possible to edit the date on which you published your content, the URL along with the official "draft hyperlink" should you choose to send the post to your family or friends (even after the post has been made). You are able to mail a test email or modify the preview for social media so that you can be sure that the photo is perfect before sending the message to your friends.

When you've published the post you can visit The Posts page. There you'll see how many readers have visited every article you've published.

Subscribers

The dashboard that displays subscribers' information shows the entire number of paying and non-paying clients, as well as the total annualized gross revenue as well as amount of subscribers over the previous 30 days, 90-days and for the whole day. The dashboard shows your customers' email addresses as well as the names the email addresses of your clients as well as the kind of subscription (free or paid) as well as the date on which the subscription date was decided, and also the amount the user earns per month.

Substack vs. Medium - Substack add subscribers

To add more subscribers you can join them using the email address they provide or export your latest list of subscribers for MailChimp, TinyLetter, Patreon along with other platforms to a CSV file. You can then transfer to a different location. The Substack uploader will accept any email address it locates however only those who are on your subscriber list.

Stats

On the Stats webpage, you'll see information regarding the amount of people who visited your website, as well as the amount of emails you've sent out in 30 days, and 90 days after the launch of your email newsletter.

The tab on traffic lists the latest month's website users in addition to the source. The source may be the website's content, but as well from your own account page on Substack as well as other social media platforms, such like Twitter.

Substack vs. Medium - Substack stats

The Email tabs shows you all the details for each article, including the title, the date of publication as well as the target audience (public and private) in addition to details on how to distribute every piece, such as the number of views as well as the open rate, subscriptions that are free or paid after one day, along with engagement (likes and comments).

Settings

It is here that you have the ability to alter the title and description of the publication. Also, you can alter the findability settings (such tags) and personalize the About page in a way it focuses on the advantages of having the publication in addition to having it as an subscription.

Substack vs. Medium - Substack settings

There's a myriad of possibilities to alter your blog's voice as well as the appearance for your website. The logo is one of them, as well as your cover image along with the banner you use for mailing and your welcoming message (which is emailed to users shortly after signing to sign up). Editing the email sender settings including your email sender's name, whether you would want to receive responses via email to your content and also add emails for RSS feeds, such as [email][email][email] protectedemail protected]. There you can sign up or remove the social media pages you have as well as Stripe to process payments.

Integrity and compatibility

One of the key advantages of Substack's service is the ability to import content across several platforms. This will save you time because it's not necessary to duplicate content on every platform you frequent. Substack provides import functionality for these platform types: Mailchimp, WordPress, TinyLetter, Tumblr and RSS feeds on websites, RSS feeds for podcasts, and Stripe and many others.

The majority of Substack's integrations work is tracking and data, and you're able to include an Facebook Pixel ID, Twitter Pixel ID, Parse.ly Pixel ID as well as Google Analytics Pixel ID, Google Tag Manager ID Google Site Verification and Facebook Site Verification.

These pixels allow for monitoring your readership/engagement levels and some create an integration with advertising platforms. For instance, Facebook If, for example, you connect the Facebook Pixel ID (found in the Facebook business Page) to Substack as well as your Substack, Facebook can track the audience for ads relevant to your business.

Medium

Medium is a publishing online and creation platform, which houses an array of written content by authors. Medium is a community-based platform for discovery that allows writers to connect with a wide audience and connect with others who read online and have a common interest. Medium provides a straightforward interface, ample social features and an built-in distribution network.

Prices and other Specifications

Medium.com provides a variety of capabilities and functions available to users and creators of content. The site is now an essential website for organizations as well as individuals who want to share their thoughts or experiences to a worldwide group of readers.

It is easy to create and modify content by using an easy and user-friendly editor. Medium is a no-cost editor that comes with essential formatting options like headings and lists in addition to images and embedding multimedia content. After you've written your article, you may publish it open to the public or restrict it to specific audiences.

Unlimited access to the internet costs $5 USD per month when you pay monthly or annually for $50 USD if the whole year's fee is set up in advance.

Dashboard/Home

Like other social media platforms, Medium offers an extensive community of users and readers that are always looking for fresh content. Because of the algorithm and curation system including an editor's choice publication, it will earn not only recognition but also reach an enormous public. This will help writers and authors reach out to their audience, build a following as well as increase their authority in their field.

Substack vs. Medium - Medium home page

Medium is an immense platform that allows writers to connect with an even greater number of people and gain exposure to their work. Its huge audience Medium means that your piece will be more likely to get discovered by those who share a genuine curiosity about the topic.

The functions of the platform which curate allow you to show your material to readers who are most interested in your content. This can increase the chance of interaction and exposure. Through these discovery techniques, it is possible to make use of Medium's distribution network to increase exposure for your content.

Post editor

Medium offers a wide range of content creation tools which offer advanced formatting features as well as embedded media capabilities that include photos and video, as well as the possibility of incorporating customized code fragments. Medium lets authors create visually appealing and pleasing visuals, with rich media included, and is suitable for those who write digitally and want to take an approach that is more visually appealing.

Substack vs. Medium - Medium's post editor

By using Medium's editor for posts, which is flexible editors can alter the design and style of their posts to be in line with the brand's image. Media integration can be enabled through the platform, allowing for the seamless inclusion of pictures, video, audio, along with interactive elements. If you're trying to showcase your talents with photography, or to share your knowledge using images, Medium will allow users to create amazing media.

Network effect

Medium fosters a sense of community with features like comments, highlights, and suggestions which allow writers to interact with their readers. They facilitate a deep conversation and provide a space which lets writers interact with their readers.

Substack vs. Medium - Medium's network effect

The effect of networks on Medium is one of the main factors to increase the exposure of content written by writers. When users interact with a piece of the article through comments, applause or sharing, the algorithms of Medium will note the exchange and will then show the content to a wider public. This feature of the platform allows authors to reach more people than they do their followers as well as draw new attention to the subject they write about.

How to make money: Medium's Partner Program

Medium utilizes a distinct method of monetization which is known as"the Medium Partner Program. The program allows writers and earn money on the base of the amount of engagement they get from their content, such as the number of applauds (Medium's equivalent of likes) as well as how long they read. (While the potential for earning is there on Medium, earnings may be less predictable when compared with Substack's subscription-based program.)

Substack vs. Medium - Medium Partner Program

The medium Partner Program gives authors the chance to write captivating and stimulating content that resonates with readers. By rewarding content that is based on the reader's feedback and interactions, Medium promotes the development of content with high-quality that is engaging and has the ability to inspire its viewers. Medium gives users the chance of earning money and provide a cost-free, free publishing platform.

Conclusion: Medium vs Substack

Substack and Medium offer different things to cater to different creators -- the best way to choose the platform for you is to consider what you want to get out of your newsletter/publishing platform. Substack empowers independent writers with monetization options, along with content shared by the readers as well as an intuitive and targeted publishing experience. But, Medium offers a vast number of users and also the ability to discover and share content, as well as a feeling of belonging.

Through providing exclusive and useful content to your audience, you will be able to make money and helping you sustain your art. Each option is geared towards a particular goal, and it's your job to determine which option is right for your needs and your audience. Have fun writing!

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