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Table of contents
- Step #1: Get help with the art of proofreading
- Step #2: Automate transcription of interviews
- Step #3: Give yourself the benefit of automated social media scheduling
- Step 4: Simplify your content curation
- Step #5: Maintain it in a streamlined manner with templated emails
- Step #6: Delegate, delegate, delegate!
It's hard to concentrate on building a business. Implementing some strategies to automate content marketing can allow creators to take some time off and building a professional content creator kit can simplify the process in the near future.
It's great to be an individual boss, however it comes with the disadvantage of managing all the details on your own. No matter if you're a blogger or artist, audio-visual artist or musician, or are in the management of an entire community, keeping your members entertained requires constantly creating content and marketing it. And while it certainly saves money to do it by yourself, growing a business efficiently requires a thorough understanding of what to do and when to make modifications. If you're a business owner it is important to value your time, and you want to concentrate on the content that will propel your membership forward.
In the interest of expanding your business (and taking the time to relax when necessary! ) Look for methods to get some administrative tasks associated with marketing off your list. We've compiled a list of the top tips for content marketing to simplify your work and assist to build your own Content Creator Kit:
Step #1: Get help in proofreading
Writers, and anyone who is in contact with others on a daily, know that it's important to sound professional. Pay attention to word choice and punctuation and make sure your message is clear.
But proofreading can be time-consuming and there are a lot of great ways to cut down on time spent making sure that your commas are in the right position. The writing tool Grammarly assists entrepreneurs to stay focused in creating quality content. It has extensions available for Chrome, Safari, Firefox, and Edge, Grammarly fits right in with your everyday work routine.
You can even add it to your social media accounts, email accounts, on project management platforms, as well as an extension for your keyboard on your phone. It's not even the free version.
Step 2: Automate transcription of interview transcripts
Interviewers, podcasters, as well as journalists are all aware that creating written content using interviews can be an issue. Instead trying to manually work through the same interview more than a dozen times, think about recording each interview. Making those recordings typed in front of you not only saves time, but it also gives a lot of ideas for material with little effort.
For those on a tight (read: nonexistent) budget, creating your own transcription may be the best choice however, we would recommend the services of a transcriptionist like Otter.ai or working as an independent contractor. Groups on Facebook that focus on writing, platforms like Upwork or Fiverr or companies like REV provide transcription services at reasonable rates.
Step #3 Take advantage of the convenience of automated scheduling your social media
The majority of people are familiar with the social media scheduling tools such as Hootsuite or Buffer However, many don't know how to use them properly. Apart from reducing time spent posting social media content These platforms eliminate the guesswork about optimal times and days to post, and offer options for mass scheduling, if you are able to create a large amount of content in advance.
Taking it one step further, paid platforms like the Sprout Social are also able to provide detailed analytics on social media as well as competition tracking. For those who are creative, you might also want to look into IFTTT (If This Then That) which offers free applets which can automate tasks like posting new blogs on social media after they've been released, sharing favourite YouTube videos, and connecting Instagram as well as LinkedIn.
Step 4: Make it easier to manage your content curation
Another part of social media marketing that's really easy to automate is community management and curation. Make sure you upgrade your content creator tool with news aggregators like Feedly and Panda provide simple to collect content across the internet simply by plugging in keywords, subject areas or the publications you like.
In order to keep track of your social media community, the monitoring sites Mention monitors your social media profiles and alerts you whenever your name is mentioned online.
5. Keep it organized with templates of emails
Like social media content, email marketing is all about sending relevant information at the right moment. Once you know what you're looking to communicate then you can make use of platforms like Mailchimp to complement your content creator kit to set up and automatically send your emails.
From newsletters and email blasts to alerts, follow-ups, and reminders of special events or sales, all you have to make is design a template, plug your content and contacts in the template, then schedule your campaign. Analytical data like click-through and open rate will reveal how successful your content is so it is possible to adjust your content as you go.
Step #6: Delegate, delegate, delegate!
This has been mentioned before in other posts which discuss tips for content marketing, but it's worth repeating: you can't scale a business without delegating. As your fan base and the demand for your content expand, your content will eventually grow beyond what you are able to produce on your own, this is the time to begin making important choices.
A lot of these platforms, in conjunction with a professional kit for creating content, will save time and energy, but they also come with a steep learning curve. The number of tools you employ for automatizing your content could result in a different type of anxiety. Begin by considering your tasks that you are less confident about or that don't appeal to you.
Do you favor editing video instead of transcribing audio? Do you prefer content curation over research? Split those duties and hand them on to another person, be it your partner in business, co-host, intern, or another person with different talents. You might be able to come up with an agreement that benefits both parties!
Remember, these few guidelines for content marketing are only the beginning. There are hundreds of ways to automate your marketing and it takes some time to determine what is the most effective for your company. You'll need some trial and trial and. There's never a better time than now to start Have fun!