Synchronize Up for Level Up Improve Member Communications Members + Campaign Refinery

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                 Amp up your member communications With Member and Campaign Refinery! Every click should resonate with your members and watch engagement grow. Find out how to do it with these practical suggestions and best practices.        

Contents                                       Toggle

•            Introducing the Member Campaign Refinery Integration
•              The Mechanics Seamless Synchronization
•              The Benefits Precision and Personalization
•              Let's Get Set Up (It's Easy!)
•              3 Ways to Supercharge Member Communications Using Member and Campaign Refinery
•            The Power Of Email Segmentation A Black Friday Case Study
•              Strategy Overview
• 1. Non-Customers Show and Tell
• 2. Past Customers Look What’s New
• 3. Existing Lower-Tiered Customers Sweet Upgrade Deal
• 4. Top-Tier Customers More to Love
•              Results and Reflections
• Wrapping Up Making the Most of Member and Campaign Refinery for Awesome Member Communications
•              Key Takeaways

Every interaction is counted. That's the same when you're on your membership website as it is in your local grocery department.

The way you interact with your customers (and how often you communicate with them with them at all) will determine the level of engagement, loyalty as well as the chance that they'll decide to invest more in your offerings and services.

Once a member signs up with their email address, you will have a a direct line of communication and a huge possibilities to increase the quality of your connection and guarantee the better lifetime customer value.

With this Membership, Campaign Refinery integration You can tap into that potential using targeted, individualized messaging.

Learn how segmented email marketing allowed one company to achieve an 30% increase on sales during their Black Friday campaign.

There are other situations in which you could use Integration of Member with email for precise and effective communication with members.

By the end of this post, you'll be able to use email segments to boost sales, upgrades, and engagement among your customers.

From first click to lasting impact, orchestrate a journey of engagement and improvement for each member. Tune up, and let's get started!

Introducing the Member Campaign Refinery Integration

The Mechanics of Seamless Synchronization

In essence, this integration enables you to make decisions based on different user actions that are recorded in the Member.

Here is the full list of actions that can cause an addition or removal tag automation feature in Campaign Refinery:

• Added: When a member becomes a member or is added to the level of membership.
• cancelled:When a member stops or cancels payments to their level of membership, they no longer have access to protected content.
• Uncanceled:When a member rejoins a membership level after cancelling or completing a Rebilling after being cancelled.
• Expired: When a member's membership expires after a trial or one-time payment.
• UnexpiredWhen an individual joins an account by renewing their membership prior to expiration.

Each of these actions can trigger specific automations. It's not just about tracking the movements of members, but also reacting to these in the most relevant manner that is possible.

Benefits: Precision, and personalization

        What does this mean for your member communications? Precision. Personalization. Impact.

If you can segment your email's audience based on these automated tags, your messages hit more closely to the heart of your audience. In addition to broadcasting messages, you're engaging in conversations that are that is tailored to each member's particular experience and requirements.

Let's get started! (It's Easy!)

Activate The Integration

Activating this integration is a piece of pie. From the WordPress dashboard, click Member > Setup > Integrations Email Providers > Campaign Refinery.

In the box that appears Click the slider to activate Campaign Refinery.

Paste the Campaign Refinery API Key from your Campaign Refinery account and you're set! Two tools that are powerful, synched up and ready for action!

Leveraging Tags: Automated Engagement

This is where the fun begins. Through the account you have created in your Campaign Refinery account, you'll create tags that categorize members based on the actions they take within Members.

If they're signing up to a brand new level, cancelling their subscription, or coming back after the break, each step can be assigned specific tags. This configuration allows for extremely targeted and efficient methods of communication.

Let's say you have 3 different levels of membership set up in Member: Bronze, Silver and Gold. You then create 3 corresponding tags within Campaign Refinery so that you can send emails to only those who are with the tag "Gold" For example.

In this situation it's possible to set up automations that create automations to your Bronze label to Campaign Refinery when a member is accepted to the Bronze level of your organization, include the Silver tag once they join the Silver level and then on and so forth.

In the same way, you are able to automatically removethese tags when a member decides to canceltheir payment and ceases their membership.

In this case you could also createa brand new "Cancelled" tag in Campaign Refinery to target these previous members for a re-engagement campaign.

We'll look at these scenarios in more depth later.

The Goal: Achieved Targeted Communication

When these tags are set with these tags, communication options are endless. You can reach out to those who just cancelled by sending messages specifically designed to get members back or push lower-level members with compelling reasons to upgrade.

It's all about forming a dialogue which is intimate and connected to every member's life.

The Big Picture: Beyond the Click

The integration goes beyond a technical setup; it's an approach to build connections with your customers.

Be sure to check back as we go deep into ways to use these features to not only communicate, but to be able to connect with your customers in a a way that truly matters.

3 Strategies to Increase Member Communications by utilizing Member and Campaign Refinery

After we've established the tone for this Member and Campaign Refinery integration, let's examine the ways you can make use of this incredible combination to improve your member communications.

1. Encouragement of Upgrades for Members at Lower Levels

        Direct Approach for upgrades:        

Use the tagging system to identify members at the lower tiers, for example "Bronze". Make and send personalized messages highlighting benefits of the higher levels.

It is possible to showcase benefits exclusive to you such as testimonials, exclusive benefits, or glimpses of what the "Silver" or "Gold" levels can offer. It's about painting a picture of what they're missing and thereby making it irresistible.

Result-Driven Communication:
       Focus on the results and experiences of the upgrade process. Tell success stories or cases of people who have upgraded and experienced tangible advantages. This method transforms abstract benefits into tangible results, which makes the upgrade more appealing.

2. Reengaging Members Who Cancel

        Targeted Reengagement Campaigns:        

In the event that a customer cancels, automatically tag them as "Cancelled" and launch an individualized reengagement program.

This campaign can address their potential reasons for their decision to leave, offer special incentives for rejoining, or update them on new features or content that could spark their interest.

        Personalized Following-Ups:        

Send a personalized message which shows appreciation and respect of their participation. Sometimes, a simple email seeking feedback or offering assistance can lead to engage them again.

3. Cross-selling to purchasers of products

        Identifying Purchasing Patterns:        

A Community Building Process, Not A Customer Base

Each of these strategies go beyond the traditional communication with members. These strategies are about creating a sense of community where everyone feels heard and valued.

Be sure to provide information that actually benefits your customers, increases their confidence in your service and improves their experience.

The power of Email Segmentation: A Black Friday Case Study

We'll look at how one brand hit the ball out of the park in its Black Friday campaign, boosting sales by a staggering 300% through smart email segmentation. This story is a great example of what you can achieve when you do your member communications precisely.

Strategy Overview

The brand was creative and split its customers into four categories which included past customers, non-customers, existing lower-tiered customers, and top-tier customers. Each of the groups received emails designed especially for them, based on the specific relationship they have with the company.

1. Non-Customers"Show and Tell"

For folks who hadn't bought anything yet, the brand put on a red carpet. They highlighted the most appealing aspects of their product, and topped by glowing reviews. The idea was to turn interest into clicks and clicks into sales.

The company also launched a contest via the Raffle Press to enhance participation and encourage social share of their Black Friday offer.

2. Previous Customers: See at what's new

Past customers got a nudge about all the cool new improvements and new features. The aim was to rekindle their interest and bring them back into the fold.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The company offered a tempting proposition to its customers at lower levels: upgrade to a better plan for less than price of renewing their current one. This was an effective way to highlight the benefits of higher tiers for their customers.

4. High-end Customers There's More to Love

To the faithful customers of the top tier It was all about cross-selling. The brand suggested products that complemented the existing products they had, making sure these suggestions were of real benefit to their existing investments.

Results and Reflections

This targeted and thoughtful approach really paid off. Sales, engagement, conversions - everything went up. Everyone felt that the company was speaking directly to them. This is a big win in the world of marketing.

Its Black Friday success story is a testimony to the wonder of ensuring your email's segmentation exactly right. By truly understanding different customer wants and needs, as well as speaking their language, this brand saw some amazing outcomes.

Wrapping Up How to Make the Most of Campaign and Member Refinement. Campaign Refinery for Awesome Member Communications

In the course of this article, we've witnessed the way that combining Member with Campaign Refinery really steps up your communications with members, offering a fresh and effective approach in interacting with your customers.

By blending the robust capabilities of Member and the dynamic capabilities of email in Campaign Refinery, you have the ability to change the ways you engage members.

Important Takeaways

• Tailored Communication:With automated tagging and segmentation, it is possible to ensure that every message you send is relevant and personalized and deeply resonates with each individual's personal journey.
  
• Enhance Engagement Re-energizing members who have been in the past to enticing current ones to upgrade or try the latest products the integration lets you create meaningful connections that drive the growth and loyalty of your members.
  
• Measurable Results:The successful stories, including that of the Black Friday campaign case study, demonstrate the tangible impact of properly executed, segmented communications strategies.

If you have any thoughts or experiences to share regarding communication with members, or if you're simply excited by these opportunities, please leave a comment below. We're always looking for feedback from our readers!

Also, don't forget that for additional information and tips on membership sites and strategies for marketing be sure to subscribe to our blog. Be sure to keep an eye out, be informed, and let's keep growing together.

We wish you the best by creating a flourishing active community!

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