Strategies for Pricing to Beat Stagflation Pricing Strategies to Fight Stagflation
It's not easy to lead an organization through a time that is characterized by high inflation or even a recession. It's even harder to handle these two situations together.
This is a sign of Stagflation. The experts predict a period of stagflation that will run until 2024.
You may be considering methods to reduce costs or modify your strategies to grow overall.
What about the price?
In his capacity as Chief Product Officer, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always considered pricing to one of the key strategies to grow the business in order to achieve their target of revenue.
and Kurt thinks that iterative pricing is a successful method to deal with market volatility. Kurt thinks that using iterative pricing is an effective strategy in unstable.
Two hour-long conversations with sales executives Todd Stellfox and Tony Markov spoke to Kurt on strategies for pricing which can work when the market is one of the most volatile markets. Check out the two podcasts, and check out highlights from both.
Why You Shouldn't Rely On How your competitor's price is
The competition you're competing with may be lying in regard to the worth of their product. (2 second):
Strategic Pricing Strategies to fight Inflation as well as Foreign Exchange
The positioning of prices is determined through buying power locally. (2 minutes):
What is the best way to price the new product?
What is the best way to write an equation to determine the commercial value of an ingenuous product? (4 hours):
What do Europe and the US along with Europe think about pricing?
The past was when companies that were just beginning US business were more concerned at winning market share. European firms were confronted by the challenges of cross-border commerce more acutely However, things are changing (2.5 mins):
Strategies for Pricing to Enter New Markets
Methodologies for horizontal models vs. vertical expansion models (18 minutes):
Iterative Pricing Using
How does the platform allow firms to assess the price of their offerings? (2 2nd):
Full Video
Listen to the entire interview of Tony and Kurt to learn more about the global pricing strategy:
Listen to the whole interview featuring Todd and Kurt for more information about what is the most effective measurement of value as well as the potential revenue-generating options in various market :
About Presenters
HTML1Kurt Smith, Chief Product Officer of
Kurt Kurt is the Director of product strategy, payments and corporate development at Interactive Quotes. He is also the General Manager of Interactive Quotes (IQ). Before joining IQ, Kurt was employed for over 10 years in the area of advising and investing in companies that are growing in the software industry all over the world. In his experience, Kurt has demonstrated a determination to help businesses and individuals to understand their own unique strengths and capabilities in order to maximize their potential. Kurt is associated with leading companies growing the fastest in the field of software in the world as an operating principal for Accel-KKR. Furthermore, he's worked partnership together in collaboration with Fortune 100 companies while an Engagement Manager for McKinsey. Kurt started his career working in FinTech as a PM at Envestnet (NYSE ENV) while the company scaled by undergoing the process of an IPO.
Todd Stellfox, Sales Manager at
Todd Todd is sales director for North America at where he manages a team of Account Executives who promote the service globally. The veteran has more than 12 years of experience within the company, as well as expertise in the SaaS and payment industry and is committed to sharing his expertise with others and helping his clients and colleagues succeed. Todd is at home, living with his family living in Charlotte, VT with his family.
HTML1Tony Markov, Sales Team Manager at
Tony is the founding member of 's EMEA operations. Tony is currently a Key Account Executive and also as the Sales Team Lead in Amsterdam in the Netherlands. Over eight years of working knowledge in SaaS and the majority of this time focused specifically on SaaS billing and payment, Tony is always involved in growth-driven projects and dialogues with SMB as well as Enterprise SaaS companies looking to increase their revenue.
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