Six Essential Strategies to Maximize Conversion Rates
Once a customer has landed at your site from any marketing funnel, how can you maximize the chances for the customer to make a purchase?
An effective e-commerce site should be designed in a manner that successfully communicates product features along with the company's value proposition, marketing positioning, all while keeping out distracting elements to cut down the amount of time needed for a user to come up with a decision.
The aim is to cut down on friction in order to make it simple -- or simpler -- to purchase. There are several easy strategies to help make this happen.
6 Tips to Increase Conversion Rates
1. The appearance and user experience of Your Website
Websites must be simple to navigate, featuring user-friendly, branded color schemes and fonts. They should balance text, illustrations and pictures, with blank spaces. It is recommended to follow industry and specific design trends as well as taking your brand's image into consideration.
2. Menu and Pricing Page
Your menu for your site should be easily identifiable, by providing a direct link to the product page as well as a pricing page.
The pricing page is an essential element in the ease of purchase. For SaaS companies, most pricing pages will offer several types of tiers. Each tier should clarify the features included.
It is important to encourage customers not just to purchase and then to choose the right product this is the reason sellers should also highlight in a "top selection."
The pricing pages also serve as a place where sellers are able to showcase testimonials, provide links to FAQ and cancellation policies pages as well as display additional elements that are important to the buying process.
3. Purchase Clicks
Reduce the number of clicks needed to complete the purchase is crucial to make the purchasing process easier. It reduces the amount of time that customers need to make a decision by offering an effortless buying experience.
There are some reports that say less clicks you make, the greater the effectiveness. But, this could be different depending on your business. The experts recommend using heatmaps to determine how your customer is interacting with your website and making decisions based on this.
4. Check-out Process
Checkout should be simple while also increasing the buyer's confidence when making a purchase. offers three customizable checkout choices: the web storefront and the pop-up storefront and our latest and more native checkout type, the embedded storefront. Checkouts can be customized to include a logo, indicate the quantity of information about customers needed, and more.
We process payments securely on your behalf, giving your clients access to an array of payment choices that they can choose from which are displayed based on the location of their purchase.
5. CTAs
Strategically placed and clear calls to action (CTAs) are essential as well. These buttons need to provide an exact description of what action they trigger when they are clicked.
A single button is more effective than multiple buttons. For example those with the highest success do not have a "Go back" option. Instead, they allow users to move forward.
The location of buttons will depend on the information you wish for the user to see first. As left-to-right readers generally use an F-shaped layout in addition to the fact that most people are left-handed, the buttons should be placed in the bottom right corner if it needs to be near the end of a section.
We recommend encouraging the buyer to buy whenever feasible. A Buy button placed on the homepage -- and potentially on every webpage -- is a great option to boost the conversion rate.
6. Website Localization
The importance of localizing your website is in attracting more people and increasing the credibility and trust of your visitors.
- Language LocalizationMost sellers just redirect their clients to the localized site based on the IP address. Others will have a menu with the option of selecting another language or region. allows merchants to customize the language of checkout (as and the email language that is used to send email messages to buyers) in order to provide a localized experience.
- Localization of Currency: It is important to have a reliable partner who can localize your customer's payment experience and customers, both on the pricing page (using our store Builder Library options) as well as at the point of checkout page (by giving the currency of your local country and relevant payment methods options).
You can discover more about our currency and language localization alternatives on this page.
Constant Optimization of Conversion Rates
Once a customer arrives on your site, maximising your conversion rates is vital. Effective e-commerce sites clarifies product specifications and benefits while also minimising the distractions. By simplifying navigation, using clear CTAs as well as optimizing the checkout process, you create an easy experience for customers that promotes rapid and secure purchase. This strategy improves the user experience and boosts conversion rates, resulting in sustained growth for your business.
Each business and customer is different, therefore it's important to constantly test changes to your website and review data to identify optimal solutions.
