Six email metrics that you should start following A.S.A.P. |
Are you evaluating the correct email metrics? Keep track of these six email marketing metrics to get the most of your strategy for email.
Every week, there's an exciting new channel for digital marketing appearing every day but it's sometimes difficult to determine which platform you should be on.
You can, of course, rely on the (modern) traditional methods, such as email. While it may not be trendy however, it is an old-fashioned favorite among marketers across all industries due to a simple reason: It's effective.
Email is one of the most effective, flexible, and affordable marketing methods available. Plus, for small businesses, every cent counts, and email has one of the highest returns of all marketing channels.
For the best results from your email marketing strategy You must know what you can measure to determine your effectiveness. Email metrics and key indicator of performance (KPIs) will tell you what your emails perform, whether or not you're meeting your goals, and what you can do to improve.
There are numerous email metrics you could measure. However, as an author, your time is precious and valuable. That's why we have put together this checklist of six email metrics that you can begin recording so that you can evaluate your success in marketing via email.
Let's dive in.
Metric 1: Open rate
If you mention metrics to the email marketing professional, open rate is one of the first items that come to mind.
The open rate is a measure of the number of people who open the email. To calculate an email's open rate, multiply the number of unique open emails from a campaign by the total number emails distributed.
In 2021, the average email open rate is 16.97 per cent across different industries . If your open rate isn't at a high level do not fret. It is possible to increase it by changing the subject line.
47% of email recipients open emails based only on the subject line. However, a staggering 69% of email recipients declare emails as spam judging by only the subject line.
To write better subject lines, you should keep the following statistics in mind:
Subject lines that include numbers can have a 1.3 percentage higher opening rate than average emails.
Personalized message is the reason for the best open rates.
Emojis in their subject lines enjoy up to a 56% more opening rate than those that do not.
You can also A/B test subject lines to find which ones resonate the most with your target audience. 70% of professional marketers say that subject lines as well as messaging are among the most frequently examined elements.
Copywriter Justin Blackman explains his method of testing subject emails using A/B :
"I often dip my feet in two different ponds while testing. Sometimes it's a positive vs. negative angle (Get X to be happy! vs. The consequences of your life are terrible and your teeth could be lost if you aren't able to get X! ).
In other instances, it's short. lengthy. Examine your professional email messages against those you use for personal. Your work lines are likely to lean toward 'Follow up question to our earlier discussion about platypuses however, that exact email to a buddy will include 'QQ' (quick question) or maybe even "hey.'"
Open rates do more than reveal how well the subject line is working They also assist you calculate this next metric.
Metric 2: Click-to-Open Rate (CTOR)
Click-through rate (CTR) is another popular measurement of marketing via email.
Your CTR tells you how the number of people have clicked on a link in your email. If you email is distributed to 100 individuals and 10 click on a link in the email, you will have an average of 10% click-through.
What about the remaining 90%? Did they read the email but decide not to click on it, or deleted the email before opening it? Your CTR can't tell you that.
There's a different option: Click-to-open price (CTOR).
CTOR does not penalize your for emails that aren't opened because it doesn't take your topic line's efficacy into consideration. (You could use your open rate to gauge your subject line's success.)
It instead measures the effectiveness of your emails and calls-to-action (CTA).
For calculating your CTOR to calculate your CTOR, you must calculate the number of unique clicks that you have made on a hyperlink in your email and divide that number by the amount of emails that were opened.
Here are a few ways to boost the performance of your CTOR :
Make your email easy-to-scan. The simpler your emails are to read and understand, the more likely your readers will find them and click on your CTA.
Do not use more than one CTAs. E-mails that contain one CTA have been proven to boost clicks by 371% as well as sales by 1617 percent.
Add images to your emails. Sending emails with pictures have a 42% higher CTR than emails that do not.
Optimize your mobile for. 49.1 percent of all emails around the world are read using mobile devices.
Try the various CTAs as well as email contents.
The last point is a crucial element in the effectiveness of email marketing. A/B tests help determine what the customers want to experience. What motivates them to click on a link to find out more? Do certain messages resonate well with the audience?
While we wait, let's move on to what we hope happens once someone clicks the email addresses to convert.
Metric #3: Conversion rate
Email is known for having one of the best returns of the investment (ROI) of any marketing method, resulting in 174 per cent more per-conversions more than other channels such as social media. Marketing via email has an average return on investment of $42 per $1 spent .
In order to determine if your email marketing strategy is providing you the same ROI on your investment, keep track of the conversion rate of your email.
The rate of conversion for your email is how many recipients of your email take a specific actions. Sometimes, that action might involve making a purchase however, it may also involve requesting a pricing quote or signing up to get a no-cost consultation on an online website.
For calculating your campaign's conversion percentage, multiply the number of users who took your desired action by the number of email messages that were sent out.
Landing pages are also an effective way of growing your email list, which is what leads us to our next measurement of your email list.
Metric 4: List the growth rate
When you offer digital products Your email list serves as the bridge that connects you to your audience.
Your list growth rate tracks how quickly you're building that mailing list. For calculating your list's increase rate, subtract the number of unsubscribes from the number of new subscribers. After that, you'll need to divide that by the total number of subscribers.
The growth of your list is contingent on two factors:
Unsubscribe rates (we'll be discussing this later in the section)
Lead generation
The process of lead generation can be described as the bread and butter of expanding your email list.
Lead magnets are service that is given to people as a reward for providing you with your contact information.
You give them their email address and they receive important material. Everybody wins -- especially considering that 30percent of customers are willing to give brands their email address for exclusive information.
As I said before the rate at which you unsubscribe has a significant impact on how fast your subscriber count increases. Keep reading to learn how it works.
Metric #5 5: Rate of unsubscription
Your unsubscribe rate tracks how many people opt-out of your mailing list.
In order to calculate the rate at which you unsubscribe, divide the number of unsubscribes by your total subscribers.
A good standard for unsubscribe rates is 0.10 percent . If your rates of unsubscription are significantly higher than this you should consider reviewing and testing your subject line and the content of your emails to determine the reason why your email isn't connecting with your customers.
Otherwise, don't worry. Unsubscribes are part of the normal process of email marketing and they could actually improve to improve the efficiency of your email delivery (a.k.a. how many of your emails make it into subscribers' inboxes).
This is why an unsubscribe is better than a complaint about spam.
When someone no longer attracted to your newsletter and you don't wish to have them unsubscribe from your emails and stop receiving your email. If they don'tunsubscribe then they might be able to mark your emails as spam.
Services for inboxes (ISPs) and mail service companies (ESPs) monitor spam complaints. If you exceed the acceptable rate of spam and they decide to add your email address to an email blocklist, which prevents your email from being sent out.
To minimize spam complaints:
Make it easy for recipients to unsubscribe from your emails by including an easy-to-find Unsubscribe link.
Avoid sending spammy content.
Only send email to those who have opted in.
Don't buy email lists. It can violate the CAN-SPAM Act and result in fines as high as $16,000.
Sixth and last metric will also impact your email deliverability Let's talk about this.
Metric #6 Metric #6: Bounce rate
The bounce rate is a measure of the number of emails that fail to get to your inbox.
Unable to deliver an email is called a bounce. If an email is bounced in this case, it indicates that the email never made it past the receiving server.
For a measure of your bounce rate, you need to divide the number of bounces in the number of emails you've sent.
There are two kinds of bounces: Soft bounces and hard bounces.
Soft bounces occur when there's a temporary delivery problem, such as a full mailbox or an issue in the server that sends emails to the user.
Hard bounces mean that the mail server of the recipient rejects your message. A hard bounce is usually a sign that the email address is invalid or the domain name isn't present. .
(Image credit: Inbox )
Like spam complaints, hard bounces can damage your email deliverability. ESPs monitor your bounce rates in order to determine if they'll be able to accept your emails in the future.
Best practices to reduce bounce rates are nearly identical to the ones for minimizing spam rates:
Don't use an email list that you purchased. list.
Verify that the recipient has opted to be a part of the.
Eliminate invalid email addresses from your list.
Send subscribers valuable, relevant and relevant content.
Now that you're familiar with the six most crucial email marketing metrics What can you do to measure the results?
If you're using email for marketing, it's easy to monitor the most important email metrics.
How do you track the performance of your marketing emails using
Manage their email marketing and digital items from the same place they host and
Reduce the burden of technology to run their company.
Are you looking for a straightforward but reliable email system that makes email marketing a breeze, so they can focus more on the creation of.
Here's what email metrics appear like on the dashboard. Take a look with the the free trial of 14 days .
To begin, select "Email" on the top toolbar. Then, you'll be able to see the analytics, like open and unsubscribe rate as well as all your email campaigns in the past:
It is also possible to view specific analytics by clicking on the subject line of an email's left column.
There, you'll be able to view the analytics report for your emails, which includes the number of people who read, opened, clicked, and unsubscribed to your email. Also, you can look at the bounce rate for your broadcast.
It's that simple. it. The all-in-one system provides the tools you require to grow your email list and reach out to your target audience, including email analytics that allow you to track open rate and clicks, as well as conversion rates as well as other metrics.
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Include these metrics in your email marketing strategy
In case you're wondering, here's the six most important metrics you need to track to make the most of your marketing emails:
Open rate
CTOR is the rate of click-to-open (CTOR)
Conversion rate
Rate of growth on the List
Unsubscribe rate
Rate of bounce
Whatever metric you're looking to increase, be aware that you're able to test new content and messaging to find what resonates with your subscribers. There are no two groups exactly similar, and once you discover what's working for yours then your success with email marketing will soar.
Get out there now and write some great emails.