Repurposing videos: How to make your videos longer into bite-sized videos

Making use of long-form video to make smaller content that can be used on different platforms takes more resources than the majority of people are willing to realize.

The secret behind the most popular video repurposing engines lies a small team and smart devices that create appropriate, specific content for each platform that maximizes the effort put into creating videos of long duration.
Fortunately, the resources are becoming more accessible than ever before, which means that individual makers and teams of smaller size can seem larger than life on the most watched video platforms.

Let's see the way Justin Moore, Sponsorship Coach and the Founder Creator Wizard, Sponsorship Coach and Founder Wizard Creator Wizard uses his live stream and lengthy videos to write blog articles and bite-sized videos for TikTok, Twitter, Instagram, and YouTube.

Also, we've gotten some insights from  the'repurposing champion' Alexis Nash about how she maximizes the value of long videos (think the possibilities of interviews, virtual events, masterclasses, as well as videos podcasts).

 But first, lets get the basic concepts in the past.

Before you begin using long-form video as your parent asset to create more material, you must know:

 1. It's not just about copy-pasting parts of your video script

An easy way to create content out of a long-form source asset is to break it into short videos.

"Content being copied & pasted from a different platform isn't necessarily a negative thing," notes Alexis Nash, 's Social Media Lead. Particularly, if you're looking to expand your following for a particular platform.

In this case, for example, it makes use of Twitter to cross-promote its TikToks with the intention to increase visibility

It's not the sole way to reuse video content. A lot of effective repurposing involves writing and/or revising the video's script, as well as establishing a fresh angle.

In this case, for example, turning the script of your video into a blog article requires the creation of new narratives for instance, by either extending on the concept further or by bringing in additional specialist experts who can explain the core idea in more depth.

 2. Use a mix of CTAs in your repurposed content

Instead of limiting yourself to the 'watch video full Call-to-Actions', experiment with various CTAs.

Yes, CTAs for the video's parent increase traffic to the video, but it is also possible to experiment with CTAs which drive discussions on social networks. As an example, you might have seen creators end their video with a 'what's your thoughts on this subject CTA'. This is great for getting your message across to viewers.

Alexis suggests asking your self: "What are you trying to convey, who is it, and what action are you trying to trigger? The answers to these questions are likely to form the majority of the process you use to make your decisions."

 3. Determine the best channel-content match as far as you are able.

As you plan recycled content for different channels, try to determine if it will be received by those who watch it and the format that it'll work most effectively.

You can ask yourself:

•   What's the best way to present this kind of issue on the publishing social platform?  

Review whether a text-based post will do better or simply a brief audio clip. "Repackaging the content in new creative formats & optimizing it for a particular device is crucial," says Alexis.

•   Does this idea something that the audience of a certain platform likes?  

Focus on your target audience for each platform, and also their "unmet needs," Alexis advises.

To do so, Alexis reviews videos she aims to repurpose "through [the platform-specific audience's] eyes and asks [herself] questions like: Will this particular video be beneficial for them, or is it simply advertising or self-serving? Do they care about this message? Do they find this story to be relevant to their own experiences?"

•   Does this subject match our brand tone on a specific channel?  

As an example, Instagram is a film-based platform and highly artistic. That's why "a extremely corporate thought-leadership video could disrupt the ethos of our Instagram page and frustrate users," Alexis explains.

Sharing your repurposed content on every publishing channel means that over time, you'll understand which content performs well across all channels, so that you're in a better position to serve the target audience, and keep it relevant throughout the entire spectrum.

 Where do you need to consider repurposing the workflow?

Repurposing fits nicely into both post- and pre-production stages.

In the case of example, if you have already published a library of video assets you can start to repurpose it as part of your post-production workflow. However, if you're only making plans for new content in the video realm Make repurposing an integral part of the process.

The most appealing aspect? There is a way to make use of these methods as well -- let's show you how each works:

 You can reuse the videos before recording

The process requires some intention as your script and take your recordings. But it works remarkably well for Justin who can create 4-5 small videos using 10-minute long video recordings.

Two main action points here:

• Add additional words and sentences when recording the video

So when Justin creates scripts for his long-form videos with his team they make earmarks of clips that they'll repurpose. "We add a section in the lower part of the script] that lets us determine where we can make cuts to the editors."

And by the time Justin is recording the video the video is shared "Usually I'll record a few extra tracks that will only be used to record a repurposed word, so it's logical in the case that the Short loops back to the beginning or using a different hook to the top, so it is clear what I'm talking about."

 Recycling your parent video asset when you've made it

This is how: "I have my assistant download the replay and cut it into shorter pieces for. In most cases, we can make around 12-15 minutes of video clips from the live stream, and then we cut up the best audio clips.

 9 methods to make more content from your favorite asset

Smaller teams are able to create the full strategy for a platform using recycled material. Also, you can add some net-new content if you've some spare time.

With that, here are 14 assets to create to create six channels using your long-form videos. It is possible to make use of any or all of these depending upon the sources you have available:

1. Help to boost your social media strategy with repurposed material

Then, you can create the following assets:

• Instagram posts and carousels for LinkedIn as well as Instagram

Pull quotes and key takeaways from the transcript to design Instagram graphic.

Pro tip: Feed your transcript of your video into the Writer's Recaps. After that, you can auto-create key takeaways and speakers' quotations.

For ideas that are shared in steps or insights in relation to a particular topic (think: 2023 predictions or X steps to do Y), turn them into carousels.

 Tweets as well as Twitter threads

The key points you learned as tweets. Connect them with the same narrative to form a Twitter thread.

 Twitter and Twitter audio clips

Remove the audio from the video. Then use it to identify intriguing bits that can be used as standalone clips. Then, you can create audiograms based on the audio bite with a sound wave visualizer.

This repurposed video post is an example, where it combines the sound of a virtual event, and a visual from a separate element of the occasion for a visually appealing post to users of Twitter:

"The original accompanying visual was the speaker talking to the camera from his car," Alexis shares.

Here's Semrush performing the same thing by recycling the key takeaways of the discussion with Christina Garnett into an Instagram Reel

Pro tip:Use 's text-based editing tools to simplify the process that goes into finding and creating the best footage to reuse. This is the method Alexis uses it: "It used to be so cumbersome for me to have to watch an hour of footage all the way through to uncover little gold nuggets. Today, I am able to efficiently scan through video transcripts and then instantly turn the sections I enjoy into video clips."

 Posts that contain text and newsletters for LinkedIn

You can share the entire collection of lessons learned from the video's parent as one LinkedIn posting.

If the topic resonates with your LinkedIn followers, then you can create as many new LinkedIn posts as the ideas you've gathered by expanding the content of each.

Yet another way to fuel your LinkedIn content strategy with the main asset is to publish your summary of the video within the newsletter you send out to your LinkedIn email newsletter (again, AI can pull your summary to edit and publish).

Or, combine the main takeaways and share them in your newsletter. Include an 'watch the full video' CTA. Daniel Huerta, host of the podcast with video, "The Modern People Leader does this. Here's the latest of the LinkedIn newsletters featuring takeaways from an episode:

Source

 2. Create content for your community using repurposed content

Discover new takeaways, concepts, and frameworks shared in your video and reuse them as posts for your personal community (Facebook group, Slack, Discord, or similar).

In general, you should look for provocative concepts or controversial perspectives on subjects that people are likely to form views on. They are conversations starters since they encourage your community members to share their experiences and point views.

3. Repurpose content to your newsletter or email list

Also, look back at the lessons you learned from the previous video, and use them to inform your email copy for promoting your new video or event recording as Superside is doing on this page:

In the months after publishing the video, expand on each takeaway as net-new Newsletter issues.

Try new angles or adding additional thoughts you've created around the same subject/takeaway, or curating insights from community members on the topic.

 4. Write new content for your blog with repurposed blog posts. Repurposed content

The best way to accomplish this is to alter your video script before publishing the video as a blog post similar to what Justin does.

"We review the script, and we basically just make a few minor edits to it and just throw it up on creatorwizard.com. We usually add the YouTube video to our site too."

Another option is to look over the film to find the topics it's examining. If the themes align with your content strategy use them as a basis for writing 2-3 net-new blog posts. Pair

the insights of experts shared in the video and further studies to help create novel stories.

The team from UserGems put together two blog posts inspired by the sales strategist's interview with the 30 Minutes to President's Club podcast.

The first blog post contained her tips for structuring discovery calls (the subject of the interview). The second blog post covered tips on career growth that the strategist shared in the podcast, based on a question about reps' development as professionals that the hosts ask their guests.

 5. Advanced tip: Curate insights from videos into one video content

Finally, gather expert insight that you share in your videos about similar topics as LinkedIn and Instagram carousels tilted X experts on topic Y.

All the better If you can create videos that ask guest hosts similar questionssuch as a error they've made, or a advice on XYZ topic. Consolidate and bundle all the replies into a blog or carousel thread.

After this blog post that includes several experts is complete make a summaries of the post to include in your newsletter. You can also reduce the information into a few sentences and post them on an LinkedIn article.

 Start your video-driven content engine now!

Keep in mind that repurposing videos does not just provide you with the content to use in other channels for marketing as well as increases the value of all long-form videos you produce.

Simply start by chopping your videos into bite-sized ones. After that, gradually but carefully expand your repurposing strategy and implement the strategies we've presented.

And for the tools needed to translate, chop, and add elements to your repurposed video,  we've got you back.