Easy creative tips

Repurposing Video Content in Six Easy Steps

Feb 9, 2024

If you ever cut off your jeans to make shorts you were in high school or maybe just this week - you'll know how the process of repurposing old clothes into something brand new could feel like a miracle.

As you would with your favourite jeans, the content you upload to YouTube can be made appealing, fresh and well-known.

From posts on social media to mini courses blogs, mini courses There are many options to repurpose video content into new formats that you can use in the various channels of your marketing and provide value to your customers.

This is exactly how you can reuse video content, including the best tips, suggestions and examples to use as soon as you can.

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What is repurposed video content really mean?

Prior to launching into the process of repurposing video content, let us first define what "repurpose content video" actually mean?

If you reuse video content, it allows you to reuse the content you already have and display it in a fresh design, which allows you to promote your ideas as well as ideas to a larger audience and increase the value of each video you produce.

The content from a video in various ways of sharing it across multiple marketing channels. For example, creating videos that are short enough to share on social media, using highlights to send out email content, and expanding on the subject via a blog.

Think about it like the zero-waste concept, only for your content.

Do away with 'single-use' videos and reuse and reuse your efforts to create captivating content on different channels, making each video last longer and offer greater value to the viewers.

  What is the difference between reposting, repurposing or cross-posting video content?  

We'll quickly go over a brief overview on the difference between repurposing, reposting, and cross-posting videos.

Hint: they all require reusing the video's content in different ways.

  • Reposting videos: publishing the same piece of content on the same platform at the same time, say for example, resharing the same post that was viral on LinkedIn that previously got many engagements.
  • Video content that is cross-posted: Sharing a part of your content on different channels without changing the content structure - for example, posting your TikTok videos on YouTube as Instagram Reels and YouTube Shorts.
  • Repurposing video content: Adapting a part of content for sharing via various channels while conserving the key aspects and highlights of the original source For example, converting the content of a YouTube video into mini clips to be used on Instagram.

What is the reason to repurpose video content?

If you're thinking about how to repurpose video content for your brand, rest assured that it's well worth the effort. You could be saving both energy and cash by repurposing already existing videos for use across multiple channels.

The following are the top 5 reasons to reuse your video material - and the reasons it should be a key component of your strategy for content:

Affect a wider range of people

If you reuse video content it is possible to reach a far wider public across all of your marketing channels. Your combined power of websites, social media channels, email list, and many more will ensure that each video you make has the greatest impact - and delivers more return on investment.

Boost your SEO

When you repurpose video content will give your SEO an added boost. When you create numerous pieces of content on the same topic and targeting related keywords, as well as create topic clusters on your website. If you've got videos from the past there's a chance of repurposing the content in order for newer and more relevant keywords while reinforcing the keywords you already have and increasing the crawl frequency of the content that you've forgotten about.

Save time

When you learn how to recycle video content, you can create your own videos more effectively. Slash the time it takes you to create videos for your business through reusing and refreshing old videos. This will free your time to focus on other essential marketing and income-generating activities.

Reduce your workload

While you save time, you'll also be able to reduce your work load and stop using all of your creativity in coming up with fresh content concepts. Concentrate on quality rather than the quantity of your videos so that you can provide greater value to your audience - and only devote time to producing genuinely useful, engaging, and relevant videos for your company.

Showcase your brand

Repurposing content from video gives the opportunity to craft an overall message for every marketing channel to help showcase your company's image and principles. In the event that you've created a video that's performing especially good on one channel, you can provide the rest of your channels a boost and ensure that the good vibes and good engagement - going over time.

How do you reuse video content in 6 simple steps

Want to know the steps to how to repurpose your content on video? This is the proven repurpose method that you must follow to succeed with your content strategy.

Do your planning ahead

The key to understanding the best way to reuse video content for your company is to incorporate the method into the overall strategy for content.

If you plan how you'll repurpose your content prior to time You can cut down on the time it takes to edit and adjust your content for different channels.

As an example, by selecting the most important aspects of your video script, you can plan what clips you'll use for social media and the content you'll flesh out into a long-form blog post and downloadable guides.

  Define your objectives  

In the planning process, you should define the specific goals you want to achieve too.

Are you trying to get more followers on social media? Increase participation? Increase your SEO?

Be clear on why you're repurposing the video content you've created and what are your goals for your content strategy to give your efforts more focus and give you a tangible goal for you to strive toward.

Pick the YouTube videos that you'll repurpose

Let's be honest - there are some videos in your content vault has to be reused.

to help you decide the best videos for reuse be aware of these issues in your mind:

  • Does this subject speak to our target market's interests?
  • Do you think this is still pertinent or relevant?
  • Can it provide something new or surprising?
  • Does it match with the values of our brand?

A tip for you: Older videos may be suitable to be reused into various types of content after a quick refresh. A good example is that an older video can be a great basis for a fresh blog post, with the addition of updated statistics, new expert quotes or other contexts to bring the content up-to-date.

Select the important points

Every video has a key message, and the high points. For you to make your video content more useful, you need to pick from the top parts of your video.

The easiest method of doing this is to do it in the planning stage - as you're outlining your video content make note of the areas you'll repurpose for other content down the line.

As an example, you can look at:

  • Concepts or concepts that are key to understanding
  • Data and statistics that are important
  • Case studies and examples
  • Expert or thought leadership quotes

Cut your video into small chunks. Each of those chunks can be an individual social media post or subheading to a blog, or an section in your guide that you can download.

If you're repurposing old videos, it's necessary review your completed video and pick out important and pertinent points in the first place. Your aim is to pull the most valuable facts, the most interesting quotes, and the key summary to re-use in new ways. It's helpful to have the video transcript handy in order to make it easier for you to find the key sections.

The best tip is to use AI for this process for you, and cut down on the amount of work you have to do. Tools that are powered by AI like ChatGPT can pick out the most important points in your video transcript in hours. Then all you have to do is examine it using a human's eye.

Transform your video content

If you are aware of the exact content you'd like to pull from your videos You can transform these gems into new material that can be used across different channels.

Here are a few examples of precisely how you can reuse your video content for different marketing channels:

  • Audio content: Isolate audio files from video content in order to provide viewers another option to hear your message. Use a tool like Podcastle or RiversideFM to help.
  • Blog articles: Write up the most detailed video content you can and transform it into blog posts. You can pull from the most important points and best quotes to share your knowledge in text-form - and boost the SEO for your site too.
  • Landing page videos: Cut your video content, and then post highlights of your landing page to create a more dynamic user experience for visitors.

Find more examples of how you can reuse video material below

Make edits and complete your text

One of the aspects of learning how to reuse content from video is also learning how to edit it - and making sure you are ruthless in what you publish and what not to.

In the process of completing your content repurposed prior to hit publish, follow this list of steps:

  • Is this content educational or entertaining?
  • Does the tone of voice work for my brand?
  • Does the style work for me?
  • Is it too long or too short?
  • Does it contain the right keywords and/or hashtags?
  • Is the spelling and grammar correct?

It's especially crucial when you're using AI-powered software for helping you reuse video content (more about this below). Double check that any clips and written content you've produced is right for your audience and in keeping with your branding as well as not feeling robotic.

Create a repurposed video content

When you're happy with the content that you've developed is the right time to release it across your different channels.

The best method to post is to use your repurposed content to support and promote your most important offering.

How can you reuse video content using AI

Thanks to a full suite of new AI tools available, it's now easier than ever before to reuse video content - with minimal knowledge of technology.

These are 3 AI-driven tools you can use to convert your video into new formats that are fresh:

Opus Clip

Opus Clip is an AI-driven tool for video that's created to allow you to repurpose your video footage into clips in just a few clicks.

powered by ChatGPT This tool can be used to edit long-form videos, and selects the best highlights and transforms them into 10 social media-ready shorts including removing filler words as well as adding caption animations and also translating captions.

Repurpose.io

With Repurpose.io the name says everything. Repurpose.io is made to help to make repurposing videos quick and easy. Its AI-powered platform lets you make and share social media content across multiple platforms, automatically repurposing your video content into short snippets.

The reason this app stands out is in its extra features - including automatically transferring hashtags across channels and instant watermark removal, so you can share your TikTok videos with different platforms with no watermark that could be used to identify you.

Piktochart

AI-led informationgraphic creator Piktochart helps creators and marketers produce infographics in a matter of seconds. Simply input your idea or keywords in the AI-generator, and you'll receive a ready-made infographic in return - ideal for repurposing the key ideas from your videos to create shareable images.

Select a template from Piktochart's library and personalize your infographic's design according to your personal style, ensuring it feels and looks like the person you are. Piktochart also has a built-in tool to help you repurpose video content, along with a customizable tool for creating reports and presentations.

How can you reuse video content using ChatGPT

If you're looking for help with how to repurpose videos, ChatGPT can be an excellent tool that can help you generate ideas, create outlines, and dramatically reduce the time it takes to prepare your video for publication.

It is possible to use ChatGPT to assist you in repurposing your content in a range of different ways, including:

  • Summarizing your video transcripts
  • Inlining blog posts
  • Social media postings

Figuring out the best way to reuse video content with ChatGPT is an issue of understanding the right prompts and experimenting to find what works - and then customizing the outputs to make them appear like your brand.

Here's a 5-part ChatGPT prompt formula to help you get started:

  1. Artificial persona
  2. Audience type
  3. Task
  4. Extra information, resources or the context
  5. Formatting details

This is an illustration of the formula in the action:

You're an expert on Social media Marketing social media marketing

Your audience is [target audience]

Today your task is to create 20 captions for social media in accordance with the video transcript ]

[ paste video transcript you want to use for repurposing [ paste video transcript you want to reuse

Here's the way I'd like to present it Beginning  Body  hashtag suggestions[ ]

20+ methods to recycle video content ideas, tricks and tips

If you're in search of inspiration for how to repurpose video content for your brand Here are 20 suggestions, along with tricks and tips to get you started.

Podcasts and audio content

One among the most efficient and simple ways to reuse content from your video is to create an audio file or podcast using the video. Audio content provides your viewers with a different way to engage in your material that's great for those who want to listen on the go, while still delivering all the essential details from your video while displaying the expertise you have acquired.

Make use of editing or video software to remove the audio in your video and repost the audio clip with a new title, description, and cover image. Also, you may want to make your audio more appealing with a dedicated introduction or summary to let your audience know what to be expecting from the download.

TikTok videos

If you're looking to grow your audience on TikTok by repurposing existing video content can be a great starting point.

The vibe of TikTok is quite different from other social media platforms such as Instagram as well as LinkedIn. TikTok is all about authenticity and therefore is less polished more imperfect, but more fun.

A key part of understanding how you can adapt video content to TikTok is knowing what the target market is for your content using the platform. As TikTok is one of the most popular apps that caters to Gen Z users, you may find your users are younger than on other channels.

Be sure that your videos are punchy, fast-paced, and enticing. If the content you originally created isn't suitable, consider re-filming your video in a TikTok-friendly format that highlights the key elements and the essence of your video, but is quicker and more off-the-cuff style as opposed to the original video. All you require is an Android-powered device to get started.

Don't be afraid of jumping onto the latest trends. Offer your video clips a new lease of life by employing a trendy audio or format to get higher views.

Instagram Reels

Instagram Reels Are another excellent channel for sharing your video content that has been repurposed, as well as reaching out to a larger audience with your ideas and expertise.

Because Instagram Reels are limited to being 90 seconds in length so you'll have to cut the content you originally created into shorter clips. A high-quality lengthy video could generate as many as 10 Reels. Just remember to include text overlays or captions that allow users to gain benefit from your content even when they're in silent.

YouTube Shorts

In addition to posting on Instagram and TikTok, your repurposed video content is ideal for posting in the form of YouTube shorts as well. Unlike other social media sites, YouTube makes it super simple to turn the existing YouTube videos into shorts and it is possible to do everything editing in the mobile app.

How to repurpose video content into shorts

  1. Log in to YouTube using the mobile application
  2. Upload the video that you would like to convert into a Short
  3. Click the "Remix" button, which is under the video title
  4. Select 'Edit into a Short'
  5. On the Shorts Creation page, modify the video's content so that you can choose the portion you wish to be your Short - maximum 60 seconds.
  6. You can add additional features, such as text and filters to your video in the preview page.
  7. Select Next to add a title to your Short and write your caption
  8. Tap on the blue upload Short button to upload your Short directly to YouTube.

If you're planning to reuse your videos for Shorts, focus on the highlights of your clip or the best quote. Consider your audience who watch your video on YouTube and adapt the videos to them.

YouTube video

If you've already posted the video on your site or another channel, it's really straightforward to adapt your video for YouTube.

  • Write an attention-grabbing title: Draft a title for the YouTube video you've uploaded that contains your keywords so your video appears in search results.
  • Create thumbnails: Create the thumbnail of your video that will inspire viewers to click on it
  • Write a punchy video description: Add a description for your video with your keywords, while sounding natural - and add your keywords in the video's file as well.
  • Video tags can be added: Tag your video with keywords relevant to your topic to boost your ranking

If you already have existing videos, it's easy to use it again on YouTube and upload to the site to make your content found by more people. It's all it takes is a couple of adjustments.

Instagram Stories

If you're seeking inspiration in what you can post to Instagram Stories, you're in the right place. Instagram Stories - start using the video content you have!

Choose the most memorable moments of your most recent videos and then share these on your Stories along by putting a link on the entire video or a CTA. This is an easy method to increase the value of your stories and inspire viewers to act and learn more.

Pins on Pinterest

Pinterest is an extremely under-used medium for sharing video content and attracting a larger viewers in the process. If you want to share your videos on Pinterest you just need to include your videos in Pins and make them optimized to appear in search results.

Here are some tips to help you repurpose your videos to be used on Pinterest:

  • Create a hook Include a clear hook at the beginning of the seconds of your video so viewers can stop scrolling and stay looking.
  • Make use of captions: Include captions as well as text overlays to increase the accessibility of your video and assist viewers watching in mute.
  • Choose a striking picture for the cover: Choose a striking cover image that will be distinctive in the sea of images and tell your audience what the content of your video is.
  • Improve your description: Use your description, title as well as tags to enhance your search results by including your keywords and relevant information regarding the video.

Be aware that Pinterest is a very visual website, so be sure your video content is arresting and creative to get more viewers.

Infographics

Infographics are a great way to give your viewers the most important information in your video at one glance. They also allow you to display information like statistics, concepts and even numbers with a fresh and attractive style designed to keep the Likes flowing into.

Blog posts

Most likely, your video content contains tons of valuable information, facts or quotes not worth wasting. Rather than limiting your audience to YouTube's followers or viewers, repurpose your content from videos to blogs that can reach out to more people.

Learning how to repurpose video content into blogs is essential to boost the SEO of your site and get your site found by your intended audience. Through creating multiple kinds of content that target the same keywords, you will improve your authority and rank higher in searches.

The best part? It's incredibly simple to create. Utilize your video transcript to form the foundation of your blog post. You can take the most important points to turn into headings as well as subheadings. Fill in the remainder of the content and add additional value by using graphics and templates, tables, and so on.

Written guides

As well as repurposing videos in blogs, you can go one step further and create written guides. Written guides that can be downloaded give your viewers a more detailed and in-depth look at a particular subject or idea discussed in the video in addition to promoting your paid products or products or.

Webinars

If you have videos that are packed with valuable information Consider turning it into a live webinar to your viewers.

Repurposing videos into live or recorded webinars is pretty easy. Chop up the best portions of your videos, and put them in the form of a pitch deck or presentation, then customize with images, write a script, prepare your presentation and then you're good to go.

Choose to pre-record your webinar content and post it on the internet or broadcast the presentation live event on a webinar to communicate with your attendees face-to-face.

Top tip: Give value to your attendees by providing additional resources as part of your webinar, such as the exclusive template that you can download or workbook.

SlideShares

Another option to use presentation is to turn your videos into a SlideShare. SlideShares are additional shareable media which are typically bite-sized, visually captivating, and full of details.

Because SlideShare is a reputable site, there are greater chance of having your content rank better and gaining against your competitors - making it more likely that your content will get read by your intended audience and generating prospects for your business.

Transcripts

One of the easiest ways to reuse the video content you have is to create an outline of the video and then post it to your website or blog.

The video transcripts provide your viewers with a different way to engage in your videos which makes it much easier for them to search for specific details or skim through the topic. Transcripts also make your videos more searchable by adding many of the key words you are targeting to your content and helping to boost your SEO.

If you're posting your videos on YouTube, try adding a link to your transcript in your video description for more visitors to your site.

FAQs

If you've got information-rich video content, you may be able to make your videos to a list of FAQs that you can publish on your website as part of blog posts or your Knowledge Base.

FAQs provide a fast and simple method for visitors to get the answers they're searching for without the need to view an entire video. And they're a great way to improve to improve the search engine optimization of your site!

Customer reviews

Watch out for videos you can use to provide customer reviews too. If you've got video content featuring customers, you can make them into customer reviews on your social media, website, and emails for marketing.

If, for instance, a happy customer has tagged you in their review of the product you sell, you may reuse that content for use across your other social media platforms. Be sure to obtain the creators' permission first.

Emails

For a further feather to your content marketing bow, make use of the video content you create as part of your email marketing strategy to give you more ideas for content and provide more value for your subscribers.

When it comes to marketing via email, there is a wide range of different options for how to use the content from your old video. Here are a few suggestions:

  • Embed your video as clips: Add shortened clips of your original video into an email you wish to forward to your customers.
  • Create a GIF: Turn an image highlight of a video into a GIF that you can add to your email. Add a link to the full-length video to drive more traffic to your content.
  • Convert into text Change the content of your videos into useful and entertaining email messages - ideal for explainer videos and current or trending themes.

A long page of text may be overwhelming for many email recipients - try mixing the different kinds of content to increase the rate of open for your email messages.

Landing page videos

Want to add some punch to your landing page? Repurpose your video content for your landing pages to help share your message with minimal effort required for your people to visit. Instead of asking potential customers to read your content you can simply include an explanation video to explain everything they'll need to know in an easy-to-read format.

Videos can help to improve the user experience on your site by giving visitors additional content as well as a more enjoyable navigation experience.

There is a broad selection of types of videos which work great for landing pages, including:

  • Product demos
  • Customer testimonials
  • How-to manuals
  • Thought leadership content

In order to reuse your videos, you can trim and modify the content so that you only include only the most relevant and important aspects. Additionally, you can add overlays of text, a brand new CTA as well as additional footage or other information that can help you adapt the content for your website's landing page.

Mini courses

If you have a library of educational material, think about repurposing your video content into mini courses, by breaking down long-form videos into bite-sized chunks. Microlearning has become a very frequent method to gain knowledge - and creating your own mini-course could help build your name as a specialist in your field.

Make your video longer into a mini-course that you can snack on to sell as an additional digital product, or distribute to your followers via social media or email.

Online video courses

If you're already producing video content for your brand Why not turn your existing content into an online course that you can sell? Create a video course that your customers pay to get access, with bonus content, downloadable resources, quizzes and assessments along with other.

Video advertisements

Make use of your video's content make powerful videos - and save your team time and cost! Select the most effective elements of your video, and cut it down to make a powerful ad that's tailored for your company's brand. Add an intro, audio and other graphics as needed to get your message across in only a smaller amount of time than the original video, without the need to shoot again.

Three top suggestions for recycling video content

Three bonus tips to teach you how to repurpose video content in the most efficient - and least stressful - manner that is possible!

Don't try to repurpose video content for every channel

One of the biggest mistakes creators commit is to think they need to have an account on every channel. When you're looking to reuse video content, you should think in deciding which channels you'd like to reuse the content and which ones to avoid.

If the people you want to reach aren't using LinkedIn There's no need to reinvent the video content you've created into LinkedIn postings. Instead, focus your time and energy on targeting the channels where you know your intended audience has spent the most time online - and also where you have a following.

It isn't necessary to post all the channels you can think of. Instead, use your time effectively to make your posts maximum exposure and get it to the people that are interested in your content.

Create a routine for repurposing

To help you repurpose video content more efficiently, make it a aspect of your daily routine. This means putting your time aside to complete the specific tasks and activities needed for creating the content, so they don't be a shock towards the end of the week.

This is a quick overview of creating an automated process for reuse of your videos:

  • Design the kinds of content that you would like to develop
  • Make a task list you'll need to complete for each content type
  • assign tasks to team members or schedule them into your calendar
  • Check the task-list frequently

Batch-create your content

If you're looking to reuse video content, it can be really helpful to create new content in bulk. Combine all types of content and set aside the time needed to create each. This can be particularly helpful with posts on social media that require making posts regularly and at the right the same day, all of the time.

Here are 5 examples of ways to produce web content for social media the bulk

  • Write all posts on your social networks to be posted in the coming month
  • Make all sources and infographics
  • Generate all carousels
  • Edit all videos
  • Schedule all social posts by using a content calendar

Make a batch of your content in order to make it more efficient and productive and also make the process of creating content a breeze.

Get ready to repurpose the video content you have today!

It's easy to repurpose your content for video in order to let each video go further - and be seen by more people through the highest quality work.

If you're ready to start repurposing your content into guides, video lessons or digital items It has everything you require to set up your business and begin in less than a day. Utilize the drag-and-drop tool for course builders to design your own courses of video or digital product and begin earning from your expertise.

Try today for free today.