Pricing Strategies for Combating Stagflation Price Strategies to Counter Stagflation
It's not easy to steer the company during a time of high inflation, or an economic recession. But it becomes much more difficult when they're occurring at the same time.
This is stagflation -- and experts are forecasting an era of stagflation that will continue until 2024.
You may already be looking for ways to lower your expenses and shift your overall growth strategy.
But what about pricing?
When 's Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always saw pricing as one of the primary tools for growth they used to reach their next target for revenue.
and Kurt believes that iterative pricing could be an extremely effective method to use in market volatility.
Two one-hour conversations, sales leaders Todd Stellfox and Tony Markov each interviewed Kurt about pricing strategies that are effective across a range of volatile markets as well as beyond. Stream both interviews below and read highlights from both.
Don't rely on your competitor's price is
Your competitors could be wrong about their products' worth (2 mins):
Strategic Pricing to Inflation and Foreign Exchange
Price positioning is based on buying power in the area (2 mins):
What is the best way to price a brand new product?
How to write a formula for the value to business when you launch a new service (4 hours):
How the US and Europe think about pricing differently
The past was that early-stage American companies were more concerned with capturing market share, and European companies felt cross-border pain points more acutely But changes are taking place. (2.5 mins):
Strategies to Price to Get into New Markets
Strategies for horizontal vs. Vertical expansion models (18 minutes):
Iterative Pricing
How the platform allows businesses to evaluate their pricing (2 minute):
Full-length Videos
Watch the entire interview with Tony and Kurt for additional information on the global pricing strategy:
Stream the full interview between Todd and Kurt for further information on finding the right value metric and other revenue-generating opportunities different markets :
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the director of product, payments, strategies, as well as corporate development at, as in addition to the general manager of Interactive Quotes (IQ). Prior to joining , Kurt spent over a decade working with and investing in growth stage software businesses around the world. In his professional life, Kurt has been a dedicated advocate for helping people and companies identify and scale their special capabilities to their fullest potential. He's worked with some of the fastest-growing software companies around the globe as an Operating Director at Accel-KKR. He's also worked on behalf of Fortune 100 companies while an Engagement Manager for McKinsey. Kurt began his career working in FinTech as a Project Manager at Envestnet (NYSE: ENV) as the company grew through the process of an IPO.
Todd Stellfox, Sales Manager at
Todd works as the Sales Manager of North America at where he leads a team of Account Executives selling's product worldwide. He has over 12 years of work and expertise in the payment as well as SaaS business, and is passionate about sharing his expertise with others and helping customers and colleagues succeed. Todd currently lives within Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the founder of's EMEA operations. He currently is a Key Account Executive and Sales Team Lead in Amsterdam The Netherlands. Over eight years of experience working in SaaS and the vast majority of them in SaaS payments and billing, Tony is constantly immersed in growth driven projects as well as discussions with SMB as well as Enterprise SaaS companies looking to scale.