[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Talks with Walt Disney's entrepreneurial Secrets

This episode got to talk with Andrew Lock. We hear about his journey to the journey he took from being an assistant cameraman with the BBC before becoming an eminent figure on the internet in terms of online marketing.

It is recommended to read Andrew's novel "Walt Disney's Way" and discover how to create a more successful business (including websites for membership) with his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

These are the highlights and things you won't wish to miss during the program:

• An amazing story about how this ex- BBC cameraman utilised his single ability to connect with online marketing titans such as Yanik Silver, and Dan Kennedy. He developed a flourishing online enterprise, and eventually became one of the big name in the field of online marketing. Starting as a complete nobody. If you've ever wondered whether it's possible to do this the way, this story of his will show you that you absolutely are able to. (0:00)
• A clever method by which Andrew Lock got a free membership in Yanik Silver's prestigious and highly-exclusive mastermind group. You can use this same strategy to be able to land gigs, interviews, complimentary products or even having your product promoted by some of one of the top names in internet marketing. Imagine the increase in sales this could bring to your company. (1:06)
• Andrew Lock shares the dark space he was in when he was ill and the ways he was able to pull himself from it. And, how you can apply the lessons he taught to help you through the difficult times of your career as well as in your life. (17:31)
• The secret of almost easy the business world is to be successful. Almost everybody gets this wrong and the result is many years of misery and suffering. Following Andrew's tips and having your success, determination and stability for your enterprise is certain (10:21)
• A virtually unnoticeable problem in your website's performance is certainly killing your conversions right in the moment -- and how you can use one of Walt Disney's closely-guarded entrepreneurial secrets for quick fix (30:37)
• A sneaky way Disney basically "manipulates" youngsters into selling their parents at Disney themes parks. Additionally, learn how you can use this tactic legally to make it easier for you to sell your online courses (29:13)
• The big mistake Disney's new CEO is making that would result in Walt falling over in his grave -- learn what NOT do during an economic downturn (33:18)
• The key to success in your online business. It's simply really... Do this and you'll get interview on podcasts. Do not and you'll most likely remain in the struggle (37:47)
• The M_______ Test. An easy way to test if the topic that you are teaching is a suitable fit for a membership site (Plus, an even easier method to locate a virtually infinite number of topics and killer content ideas to build your membership site about) (39:33)
• A trap that almost all new entrepreneurs fall into that causes them to struggle needlessly, often for years without ever figuring it out (This could hinder your progress right today) And a simple way to avoid it. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the pandemic and how to overcome the #1 entrepreneur "killer". (16:37)
• The lesson of retention that website that has a membership needs to take from Walt Disney's theme parks. It's the main differentiator between a website that slows down and eventually dies regardless of the other options you do, as opposed to one that expands quickly and is growing almost without effort (25:32)
• It's the "Kodak" test. How even the color of the pavement at Disney's theme parks was thoroughly tested in order to subconsciously draw you in -- and what you can do to implement this concept to your courses, websites as well as memberships to improve the sales (26:43)
• How Disney uses "fake scents" to upsell parents in the theme parks. Disney has literally created a machine that does this, and Andrew shows how you can take this idea and apply it to online courses and memberships in a genuine way to boost conversions. (29:36)

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Are you considering starting a membership site or want to see if your existing website is the most effective model? If so, take a look at the Resource Below:

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