Episode 5 of the podcast: Andrew Lock - Top Marketing Expert Shares Walt's Entrepreneurial Secrets

In our latest Memberships and Courses podcast episode, we had the chance to chat to Andrew Lock about how he began his career as a cameraman at the BBC into becoming a major within the world of online marketing.

You'll need to read Andrew's work "Walt Disney's Method" and discover how to build a better company (including websites for membership) with Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

These are the moments you'll wish to miss during the show:

• The unbelievable story of how this former BBC cameraman tapped into his single ability to connect with online marketing titans such as Yanik Silver, and Dan Kennedy, build a flourishing online company, and eventually become one of the big name in the field of online marketing... starting as an absolute nobody. If you've ever wondered if it's possible to do this, his crazy story will show you that That you absolutely can. (0:00)
• The smart way Andrew got free membership in Yanik Silver's highly exclusive and prestigious mastermind group. You can use this same technique to get gigs, interviews, or free items and perhaps even see your business promoted by some of the most famous names in online marketing. Imagine the increase in sales that would give your company (1:06).
• The dark place Andrew got to when the disease spread and how he was able to pull himself out of it (and the ways you can apply what he learned to help to get through difficult situations in your career and in life) (17:31)
• The secret of almost effortlessly achieving business success. Almost everybody gets this wrong and it causes many years of misery and suffering. Following Andrew's tips and the success, motivation, perseverance, and consistency in your business will almost be guaranteed (10:21)
• How a virtually undetectable issue with your website is almost certain to kill your conversions in the moment (and how to make use of one of Walt's highly-guarded business secrets to get it fixed quickly (30:37)
• An espionage technique Disney effectively "manipulates" kids into upselling their parents to go to Disney theme parks -- and how to use this tactic legally to more easily sell your online course (29:13)
• The most serious mistake that Disney's new CEO is making that would result in Walt lying in his grave. He should learn the right way to handle a recession (33:18)
• The key to success in your online business. The answer is simple... Follow this and you'll likely get interview on podcasts. Don't and you'll almost certainly be struggling for years to come. (37:47)
• The M_______ test. An easy method of determining if the topic you teach will work for a membership website (Plus the test is a simpler method to locate a virtually endless supply of hot concepts and topics to build your website on) (39:33)
• The insidious trap almost all new entrepreneurs get caught in that makes them struggle -- often for years and many never figure it out (This might hold you back this moment) There is an easy way to stay out of it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the pandemic and how to overcome the #1 business owner "killer". (16:37)
• The lesson of retention that website that has a membership needs to take from Walt Disney's theme parks. This is what makes the differentiator between a website that slowly withers and dies regardless of what other strategies you do, as opposed to one that expands and grows almost effortlessly (25:32)
• The "Kodak" test. How even the color of the roads in Disney's theme parks was thoroughly tested in order to subconsciously draw visitors in. And how you can implement this concept to your websites, courses as well as memberships to improve the sales (26:43)
• How Disney uses "fake smells" to upsell parents in the theme parks. Disney has literally created a machine for this purpose. Andrew shows how you can take this concept and apply it to your online classes and memberships in an authentic way to boost conversions (29:36)

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