Plus: Achieving Success in Customer Education

Apr 8, 2025

In the current competitive environment retention of customers as well as reducing churn are essential for the long-term viability. Companies that implement solid customer education programs reporting an average 7.6% increase in revenue, this is one of most efficient ways to achieve significant improvements in satisfaction of customers as well as retention rates and overall business growth.

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Why education of customers is crucial to business success

The education of your customers can help to maximize the benefits of your product by reducing frustration and ensuring that they are engaged throughout the course of time. This not only improves retention but it also turns customers into advocates who actively promote your company's brand. The well-educated customer is able to utilize and use your product independently, reducing their dependence on support, and freeing the customer success team to focus on intricate, high-value interactions.

An effective customer education program can also accelerate the process of converting customers to worth. Once customers can quickly master how to utilize your service and meet their objectives and goals, they're more likely to continue using the service, and even explore other capabilities. This leads to greater engagement and loyalty which will help increase the value of customer lifetime (CLV) as well as the overall growth of revenue.

Furthermore, it can help your organization track the impact of educational content through metrics such as the rate of completion, customers' feedback, and engagement analytics. These data help you refine the educational plan and show its value to stakeholders and show that investing in education of customers produces tangible results.

Plus: Ensuring success in customer education

Plus was designed to assist organizations create highly effective and flexible customer education programs that support the growth of their business and help retain customers. With a broad set of tools for course creation analysis, engagement, and monitoring, Plus empowers your team to deliver effective instruction that addresses your clients requirements at each stage in their learning journey.

Benefits as well as Success Stories

Global expansion success: How Chargebee leveraged Plus for worldwide growth

The organization launched Subscription Academy with Plus to create a complete online learning platform with expert-led masterclasses, courses, as well as certifications. The platform's user-friendly design and powerful analytics allowed Chargebee to continuously refine the education experience and expand the offerings of their customers without limiting them.

" Plus is a powerful platform that offers scaling, which allows companies to expand their offerings of courses and students numbers without limitation."

  -" Guy Marion, Chief Marketing Officer at Chargebee.

Results:

  • The program has trained over 5,400 people across twenty countries. This has led to increased customer proficiency and a decrease in churn.
  • More than 800 learners presented their credentials, encouraging participation in the community and boosting the global presence of Chargebee's brand.

Boosting customer loyalty: Hootsuite's winning strategy with Plus

Hootsuite used Plus for the development of Hootsuite Academy and to offer various scalable videos and certificates that are available to customers as well as the general public. Hootsuite Academy covered topics like social selling, media marketing and social media advertising, elevating user knowledge and engagement.

"Hootsuite Academy is one of the strongest devices we have to decrease churn and increasing retention."

  -- Ryan Chynces, Former Online Education Manager at Hootsuite.

Results:

  • Over 450,000 students have been received training and 72,000 certificates were given, creating a huge collection of enthusiastic, knowledgeable users.
  • Significantly reduced churn as customers were more comfortable and enthused which led to better retention and stronger campaigning.

Streamlining customer onboarding: PayShepherd's experience with Plus

PayShepherd simplifies the relationship between contractors and offers project-specific insights to the owners of assets in the industry. They faced major difficulties in integrating new users.

The procedure was lengthy, requiring one-on-one meetings for users to be guided through each element of the program. This approach was inefficient and a waste of resources, and eventually became a barrier for growth of the company.

PayShepherd has implemented Plus to address these challenges by creating an online self-guided training course. It allowed customers to understand the software in their own way, freeing up the company's resources and ensuring consistency in the training of their expanding customers.

"We have had a very successful launch. We had a full-time use of Plus in just four weeks. It had returned back to our team in just three months."

--  Jenn Hunter, Co-FounderPayShepherd

  Results:  

  • A 75% decrease in the amount of time spent onboarding, which is 350 hours in three months.
  • Positive feedback from users who loved the platform's ability to accommodate different learning styles, such as visual and downloadable content.

PayShepherd employed Plus to optimize the use of their resources, allowing them to maintain its human contact while scaling up to support greater numbers of users efficiently.

Scaling customer education to empower users The Flashpoint transformation is a result of Plus

Plus provided the ideal platform to allow Flashpoint to transition to an on-demand, self-guided learning method. This change enabled the organization to create an online academy that allowed students to take their learning on their own terms while maintaining consistent, high-quality training across the board.

        "Using Plus has allowed us to employ our customer education in a larger an unprecedented scale. We have taught over 3,000 people about our services and products. Without In addition It would have required an enormous amount of time for us to teach our customers."    

- - Grace Tilmont, Director of Education Services at Flashpoint

Results:

  • More than 3,000 users trained in their products and services significantly cutting down on the amount of resources needed for large-scale training.
  • Enhanced customer onboarding and interaction that allows customers to gain confidence and boost product efficiency.

The ability to adapt Plus made it possible for Flashpoint to incorporate multimedia content, create tailored learning paths, and provide constant updates in line with the evolving characteristics of their platform. The flexible approach has not only improved the customer education experience but also positioned Flashpoint as an industry pioneer in customer-focused, proactive education.

Beginning with Plus

Whether your focus is streamlining onboarding, cutting down on support needs or increasing the adoption of your product Plus will equip your team with intuitive tools, advanced analysis, and flawless scalability. Start courses swiftly and efficiently while analyzing the impact of your education immediately.

Expand Your Business With the Internet. Learning

Looking to drive the growth of your business and increase revenue?

The Book of Plus is your ultimate playbook, featuring twelve real-life success stories, one for each month of the year. Dive into proven strategies by organizations that have succeeded in scaling online education to produce big outcomes.

Download your free copy today and discover ways to make it actually work!

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Ready to transform your business by implementing online learning?

Plus provides you with the resources and guidance to create scalable, revenue-driving education programs tailored to your business goals.

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