Personalize Your Member Account Portal to make powerful FOMO Marketing

Feb 17, 2024

Reader Disclosure

    The protection feature for the Account tabs add-on places the most valuable benefits of your site in the spotlight, bringing the potential of your website's income-generating capabilities up to the highest levels.

WHAT'S IN THE INSIDE          Toggle

The scenario is well-known.

You're headed out for an arc around the terminal after an uninteresting, long layover, and you see the sign: VIP Lounge - Platinum Passengers Only.

Beyond those super-exclusive doors lies an ethereal land full of time-burning pleasures. There are couches that are stuffed, cheery-faced attendants, and a touch of Tchaikovsky in the background.

On this side the coach and you ticket must make do with dilapidated vinyl, angry faces as well as a chorus of announcements on loudspeakers as well as exhausted children to keep you entertained for the next four hours.

Miserable traveler sitting and waiting out a layover

If you're a frequent enough flyer, it'll probably be the last time you fly without-Platinum.

 Exclusivity is a big seller!

Offering anything "more", as long as it's worthy of the cash that it's been working for, can be a great reason to sell your business to current andpotential customers and clients. The real value is in exclusivity.

and the strength of exclusivity (what marketers call FOMO) is the reason behind Account Navigation Tabs protection is all about.

We'll demonstrate how to utilize this feature to turn your client account nav into a fantastic FOMO marketing tool.

In addition, we'll provide suggestions for revenue-generating tab contentto assist you in making use of this tool to the fullest extent.

First, a little background...

Account Nav Tabs Add-On Overview

Text reads " account navigation tabs".

can be described as the world's #1 software for recurring revenue on WordPress. You can use it to manage and create memberships, online courses, and various other subscription-based services.

So it also enables you to launch and operate full-blown online coaching programs and take care of client management in full and all this with an 100% code-free interface.

What's the purpose of this add-on

The account page functions as a member portal which your members and subscribers arrive when they sign in. The account page is the place where users can view and manage their account details.

The software is a standard list of tabs for navigation, including those that you'd expect to see in a typical membership website. You can also create custom tabs for the pages of your account.

You can store all kinds of content behind these tabs. Things like...

  • VIP Support Access
  • eBooks, for instance, can be downloaded as downloadable resources and white papers
  • Links outbound to other resources
  • ...and almost anything else

Make sure you create an VIP members/clients area on your site using the tabs for protected accounts on your nav as an add-on

With the legendary Rules functionality added to the mix The navigational tabs of the account pages of each customer can become a FOMO marketing powerhouse.

How to Transform Your Client Account Navigation into a Marketing Tool

The Tab is what's the Ad

You've decided to set aside one hour every day for a period for clients to get "walk-in" the access you provide to products and services, similar to the university professors' hours of operation.

Naturally, providing this type of service would result in an expensive use of your time, and you'd limit access to premium-level users.

In conjunction with Account Nav Tabs protection it is possible to make use of the tab that Premium customers have access to working hours in order for a compelling advertisement that will encourage users on lower plans to level up.

Personalize the Member Portal based on Membership Types

This feature is the result of customer requests. This was kind like an "a-ha!" moment for our team. We discovered that a lot of our customers are members of multiple types.

Take the example of an airline I've given. It has members who have different membership levels. It also has pilots. A lot of airlines have a pilot and crew lounge specifically for these people.

Similarly, a non-profit organization could have donors to its members as well as staff volunteers. By using the accounts Nav Tabs added to your account, you are able to recreate a distinct login experience for each membership type.

If this happens an individual donor accessing the account page could be able to see various tabs pertaining to their donation membership. This could include things like donation history, member benefits, or access to the donors' community.

Volunteer members may see an entirely distinct account page. This might include a instruction course for staff or volunteers, an agenda for volunteering and other information which is not relevant to the member donors.

Other Ideas to generate revenue for your Account Navigation Tabs Content

Special Member Resource Make an area specifically dedicated to high-value content such as ebooks videos, exclusive content. Secure these tabs according to the level of membership, making sure only members with premium memberships have access.

Personalized Coaching Content: For sites which offer customized coaching or consulting tabs are protected and tailored to individual members or specific groups, providing a customized experience with resources, assignments, and even feedback that is directly related to their coaching program.

Event Registrations and Offers: Use the tabs for event registrations and promotions, encrypting the tab so only users of certain levels or those who have been active for a specified time are able to view upcoming events as well as other promotions.

Members-Only forums and Communities: If your site includes forums or community boards with protected tabs, you can link members to these sections, ensuring that only those who have the right membership level can access these online spaces.

Advanced Training Modules for educational websites tabs can be utilized to access advanced training courses and certification courses only to members who satisfy some criteria. It will also encourage your users to upgrade their skills or get involved more deeply with your content.

Beta Access to Features: Offer your members the opportunity to test new services or features before they are released to the general public. Secure these tabs to ensure only those who sign up to beta testing have access to these areas.

Financial and Donation Information: For non-profits or communities, a secure tab can provide financial reports including donation history and special updates for donors or members at specific contribution levels.

Custom Dashboard and Analytics Users can get an individual dashboard which displays the progress of their analytics, performance, or usage statistics within your platform. Secure these tabs so that users only see information relevant to their specific activities and levels.

Networking Opportunities Make an area for networking possibilities including member directories and contacts lists which are only available to users who are part of specific network groups or tiers.

Archived Content Access Tabs protected by this feature connect to archives of webinars, workshops, and other historical content, making them available exclusively for long-term members, or to those who have reached some milestones in your community.

It's clear the ways that account navigation tabs could increase your membership options for customers. We can discuss the possibility of customizing your members' portal to suit membership.

The Next Steps

Anything utterly rhapsodic is worth having - especially an FOMO marketing tool worthy of a description. And particularlyas they relate to your business's bottom line.

So next steps are simple, depending on your circumstance:

The new feature is yet another nod to our customers. This Account Nav Tabs feature offers a variety of new possibilities both for users and customers. We're looking forward to seeing the ways you can use this option.

We would love to hear what you think. How will you leverage custom portals for accounts on your website? Comment here.

Curt Noble Growth Manager       Curt is the Growth Manager at , in charge of strategies to empower online business owners and entrepreneurs. With a deep understanding of membership websites and LMS websites, his insights have been instrumental in guiding many individuals and companies towards achieving their online goals. The recent blog post he wrote on how to set up GA4 for WordPress is an example of his knowledge in this area. In addition to his work at , Curt's extensive professional experience further strengthens his status as an prominent figure in the field of digital. Connect with him on LinkedIn to be updated on the latest information.          SEO Marketing WordPress LMS Entrepreneurship