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Partner Training 101: How To Build Your Channel Partners

Feb 17, 2023

To grow your business beyond the resources you have and the team you have, you need partnership. To create effective relationships, partners require instruction. If you're selling products or providing services through VARs, affiliates, Value-Added Resellers (VARs) as well as indirect (third-party) suppliers as and service providers You shouldn't be assuming that your partners will effectively market your product or provide services without the benefit of a proper training.

Failing to provide proper training to your partners in order to efficiently guide and assist the channel partners will lead to less sales and shorter customers' lives. What can you do to ensure the channel partner's get maximum benefit from their training?

Read on to find out all the important information you need to know about the training of your partners. The article will discuss topics to incorporate into the training program as well as ways to measure the success of it. Plus, we'll provide tips about how you can keep your participants in the course of your training.

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     What Is Partner Training and Why Is It Important to companies and businesses?    

The training of channel partners can be a valuable decision because they allow the company to connect with potential customers and grow your customer base more quickly. Additionally, they gain access to market opportunities as well as channels that you may have not yet had access to, channel partners are often cheaper than relying on sales and marketing efforts.

The training of your channel partners is a sure way to ensure the channel partners you choose to partner with are educated about your products and services and allows you to feel confident that they are an additional facet of your business. Training can build relationships between channel partners and you , which encourages your channel partners to improve sales of your product and deliver a higher quality service.

The most common method to educate channel partners is via web-based classes or webinars. The advantages of online learning are numerous that include tracking progress, as well as ensuring that students are engaged in the content. Also, it's the most economical method to learn as it's a multi-to-one option instead of one-to-one classes.

 Your Partner's Training Options

The style of your training for channel partners is dependent on the industry you are in, and the size of your team as well as its budget, and any other resources. If you're operating in an industry that is competitive, it is essential to have closer relations with your channel partners so investing in ongoing education is beneficial for your company.

 Instruction online

Because you are able to easily upgrade your LMS materials Remote learning can help keep the channel partners up-to-date on the latest product details and changes. Training for channel partners via LMS can provide a flexible and efficient option to all parties and it can be tailored to fit a variety of learning schedules and styles.

 Instruction on-site

Another well-known channel partner training strategy is to provide training in a classroom. The training is conducted in-person and typically involves channel partners spending some time, sometimes for days studying the service or product. The ability to learn on the spot is a fantastic method to impart in-depth product information and establish relationships with your partners in person.

When you choose the most appropriate form of channel partner training can provide you with a more efficient way to communicate, improve knowledge of the service and create successful connections with your channel partner.

     The Best Kind of Partner Training for your company    

A single size doesn't fit all when it comes to the training of channel partners. For you to make sure that your channel partner is getting the most value out of their learning, it's crucial to choose an education management system (LMS) that fits your specific needs of the model of business you're running.

Below are some things to be aware of when selecting an LMS for channel partner Training:

  • Increase the number of channel partners you are using? If you've got a huge range of partners your LMS must be able to accommodate all of your users.
  • The training requirements for your channel partners: What kind of education do your channel partners need? The training of each channel partner will comprise a portion that is audio or video or text-based material. Training may also include the requirement to take a test before proceeding to the next stage. So be sure that you are using the correct features in your device.
  • Integration Do you know if you are able to have your LMS can connect to your existing software? Check to see whether the LMS that you choose can be connected to your ERP or CRM and different systems.
  • Support Do you know if the LMS provider offer customer support? It's important that you have assistance from the LMS supplier if the users are having issues or you encounter tech problems.

     Tips for Implementing and Making the Best Use of Training Your Partner Programm    

The channel partner program can allow you to expand your reach into different regions, while also reducing the cost and time needed for promoting and selling the product or service. So, it's worthwhile to plan ahead to create a robust education program.

If you're implementing the partnership-based training program be sure to keep these guidelines in mind:

Create your training for channel partners

First and foremost, it's important to establish a clearly defined channel partner plan. It will help ensure that the program is in line to your company's overall objectives. The criteria for the partnership. Which kinds of businesses are you looking to partner with? What are the essentials to a a strong partnership?

Select the right education platform that will meet your requirements

Once you've got a plan to implement it, you'll have to choose the appropriate learning management system (LMS). There's a wide selection of LMS platforms to choose from and that's why it's crucial to choose one that will satisfy the needs of your users.

Develop your interactive, engaging training materials

After you've got your LMS set up Once you have it in place it is possible to create the own programs to train your partners. It's essential to develop engaging and interactive programs, as this can help your partners to remember the knowledge they've received. This should include product training as well as sales and marketing education. You should adapt your training depending on the specific needs of the participants and their preferences.

Calculate the value of the investment in your training program

Set out your objectives and goals. What do you hope to accomplish with the channel partner program? What are your top performance indicators (KPIs)? Don't forget to measure the results of your programmes. If you track key indicators that you can be able to improve your training of your employees and be certain that the programs are bringing value to your business.

     The bottom line on the Training of Your Channel Partners to Successfully sell and deliver your Products as well as Services    

Your business partners or organization require proper training for them succeed when selling your goods as well as delivering your service. Training programs should cover all aspects of the product from its overview to tutorials and sales techniques.

You must ensure that you offer enough training so that partners feel confident selling your product and services. Remember to revise your training curriculum when your products or services evolve.

An LMS is an excellent option to supply your clients with all the support they require to be successful. It must include product information, training materials, marketing collateral, sales tools and additional. If you have the best online learning platform then you will be able to educate your staff effectively as well as help them sell more of their merchandise, increasing the bottom line of your business.

If you've figured out the steps to develop an efficient channel partner education plan, you're ready to improve your course with an LMS platforms.

Download our template free for Channel partners' onboarding. Start training your channel partners today.

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