Paddy McGill: How to Scale Your Business With online courses (Success Summit Day 1)
Do you have an idea for a business? who is wondering how to scale your business?
This is the place to be. You may have exhausted all the time you have available to work with customers, or you want attracting new clients to purchase your item. Whatever your business model has reached an impasse, you'll need an effective strategy for scaling your business.
This week, we'd like to demonstrate the ways online classes will help you achieve that by reaching out to more people while also saving time and expanding your sphere of influence - no matter what type of entrepreneur you're.
Watch our video below with course creation professional Paddy McGill, to learn how you can scale your business with online courses and see examples of the other entrepreneurs who have made it happen.
Expand Your Client's Business Using Online Courses
Working with clients is a great way to be fulfilled. If you're a freelancer consultant, influencer or supplier, there's usually nothing more satisfying than being able to work with clients in helping them reach an outcome they would have achieved do on their own.
However, there's a big issue when running a business for clients.
When you deal with customers in a one-on-one manner, you're trading your time for money. Since you only have 24 hours every day, there's a limit to the number of clients you're able to accommodate.
It's a good thing when you take online courses it is possible to increase your time to help more clientswithout needing to duplicate yourself.
Many types of entrepreneurs have shifted to online classes with similar results. Take a look at different types of client-based businesses do this.
YouTubers
YouTubers historically have relied on advertising revenue. With all the content they've already produced, transforming it into an online course is easy, and enables the creators to make a more lucrative return on investment as compared to advertisements.
Sunny Lenarduzzi is a great model of this.
Bloggers
Typically, bloggers would work to publish posts that are available for readers to download on their sites and would seek to earn money for their work by using banner advertisements and affiliate links. Nowadays, many bloggers have discovered they can make more money through the same efforts through the conversion of their posts into online course.
Speakers
For those who've reached an upper limit in the amount of speaking opportunities they could take on, online courses can help you break through that limit. A lot of experts opt to give talks for no cost, as they make their income from selling online courses related to their.
Michael Port has been giving keynote speeches on public speaking as well as professional development for more than fifteen years. He's an example of someone who has had a great speaking career that decided to step away of keynote speeches and make a more significant impact through online courses.
Podcasters
Podcasters are also eschewing the traditional sponsorship model, instead, they are selling their own course. They can monetize the audience they are attracting without interfering with their programs with advertisements by other businesses.
John Lee Dumas is a podcaster who's used online courses to increase his followers and business. The popular podcast was created by "Enterprise on Fire" and it grew to yield 6 figures in sponsorships. He then created an online training course for podcasters that now brings in even more money.
Coaches and Consultants
Professionals who've reached a point on their calendars and cannot give up any time to earn money are scaling up by creating more online courses through the creation of a digital part of their company.
Mari Smith is a leading expert on Facebook marketing, as well as consulting for countless organizations. To scale up she has decided to pass on her experience via online training.
Authors
Authors may increase their book revenues by creating online courses that are a natural extension of the concepts covered in their books. An example can be Dorie Clark, a best-selling author and branding expert. Following the success with her novels, she took her company up a notch with the launch of an online course called the Recognized Expert.
If you possess a talent, audience, or passion that people want, selling it online as a course is a great method to expand your company and generate additional revenue.
The online courses may also be used as a customer acquisition technique, helping to bring new customers to another part of your business. Let's dive into this in the following section.
Online Training Courses to Help Customers Acquisition
Some businesses flip the online course model around by using online courses to build an audience, with the intention of having them purchase other products.
One excellent example is Hootsuite the world's leading provider of social media management software. They provide no-cost social media marketing online classes through their Hootsuite Academy. Over 250,000 have taken these courses, and many of them have become paying customers of Hootsuite's program.
Online Training Courses to Help Customers Prosperity
Additionally, you can use online courses to train customers on how to use your products, making sure they aren't tempted to switch to a competitor. This is an effective strategy to use in the event that your product needs an education curve in order to be used.
An excellent example is Later the company which provides software to manage and schedule social media posts. The software they offer is not difficult to use, lots of users don't know how to be efficient using social media. It was later discovered that users would sign up, use the software without much satisfaction on social networks, and then leave the site.
Myths About creating online courses
In this moment, you may be wondering: if the online classes are that fantastic, why shouldn't everyone have one? In the end, as you've seen from the examples above, online courses are useful to a variety of entrepreneurs, at various phases of their venture.
After polling our community We discovered that there are some commonly held myths and misconceptions about making online classes that hinder students from getting involved.
Let's dissect them.
Myth 1: I'm not the expert, so I can't make an online course
The reality is, if you help someone obtain what they're looking for, for that person you are an professional. Although there are something you think you could master, if your ability to take your audience through the path they want to take that's enough.
Myth 2: You are able to learn from me for free
While this could be the case, what people value most and would be willing to spend money on is the convenience. With an online course students receive proven guidance along with accountability and the benefit of a community. In fact, getting access to the community can be a major factor in a person's decision to take a risk on an online class.
Myth #3: I don't know how to impart my knowledge
Take stock of the intersection between your skills, passions and the market's demand. Are you uniquely qualified to teach? Are there any questions you're repeatedly asked by your clients? If this is the case, then it typically a good hint that you can create an online course to answer those questions.
Myth #4: If I instruct them, they will not employ me.
There are many who don't want to or can afford to hire your expertise. Make your course online for the market of do-it-yourselfers It's highly likely that they don't want to hire your service anyway.
Myth #5"I'm not able to devote enough time
The creation of an online course will allow you to help more people with less effort. If you invest time in the beginning and letting up your time later on.
Myth #6: I would like my course to be perfect
Ah, perfectionism. It's true that there is no such thing that is perfect. That's because your customers are the best assessors. Even if you think your course is perfect the students are likely to suggest ways to improve. Doing is always better than being perfect.
Myth #7: There's way too much competition
The competition is an indicator of demand in the market. This is not a bad issue. But what you should concentrate on is finding ways to make your mark. Look at how you can match your content to a specific target market, and infuse your message with your unique voice.
Beware of these myths that could get in the way you of getting involved!
If you're seeking more tips on how to begin designing your own online courses, download this free guide for making and selling online classes.