Mobile Marketing in eCommerce - Capture, Engage, & Convert
Mobile marketing differs from conventional eCommerce marketing simply because of the mobile device that users use to access and navigate your online store. It's well known by now that your website must be designed for mobile use. But effective mobile marketing is more than that.
Here's why:
Mobile users need and expect a different experience than they would need or expect on a desktop or laptop.
This means that your mobile marketing needs to take advantage of certain techniques and tools that work especially well on smartphones. We'll talk about a few in a bit. However, to give you an ideaof what to include, your strategies around mobile marketing must include email marketing, social media, SMS all of which can be utilized and accessible via smartphones.
When it comes to the eCommerce industry, mobile customers make up approximately 40% of total revenue. That's over $350 billion, and is likely to rise in the coming years. Every day, people spend hours gazing at their phones since, unlike computers, they take them everywhere.
Seven aspects of mobile marketing that you can employ to attract customers to your store:
1. Use email newsletters and automation
The email newsletter is particularly suited to smartphones due to their responsive layouts that are able to be adapted to the latest technology. This is a great way to stay in touch with your customers and leads to keep them up-to-date by providing valuable content, pertinent offers that meet their requirements, and make your customers feel appreciated.
Furthermore, 68% of emails are opened using mobile devicesbecause, there are many who find mobile devices to be easier to access emails on mobile devices.
By incorporating automation for email into the mix, you'll deepen the connection to your customers, and not have to invest additional time on it.
Every time someone fills in a form, buys an item, has an inquiry, leaves a cart, or performs an action on your eCommerce shop, you are able to set up automated emails that will immediately respond. A few examples include welcome emails, onboarding series and special promotions email for abandoned carts, and many other communications.
If you're not sending email emails, newsletters or other types of email You're missing an excellent chance to keep your mobile users actively engaged. Why? Since even when your customers are waiting in the school's pickup line in the barber shop, or commuting on the subway They can still browse your email and buy your products. The key is meeting them where they are.
MailPoet allows store owners to make effective email newsletters as well as automated emails. Its editor will ensure that your email messages look stunning across all devices and sizes. Need to speed up your email? Use pre-designed templates for a variety of eCommerce scenarios. Find out the ways MailPoet will help increase the effectiveness of your mobile marketing campaigns using email.
2. Create video marketing and ads
In the world of smartphones, videos are the king. The ability to read long text on smartphones won't be nearly the same as watching a video.
It is possible to post videos on social media and use these to direct existing fans to your shop or advertise your content on platforms such as YouTube to attract new ones.
And embedding videos on your website can convert viewers who browse into paid customers. How? You can use videos to describe the functions of your product, or show the use of it. Customers can leave testimonials which show how useful your products can be. Also, you could share behind the scenes designs that show off your impressive staff or environmentally friendly materials.
It's the quickest video you'll ever create and it looks stunning when viewed on mobile devices.
3. Optimize for voice search
This one's particularly unique to mobile marketing. In the absence of a desk, it's significantly easier to talk to phones than type in it. Voice search has thus become extremely popular, and thanks to devices like Siri and Alexa becoming a routine element in the lives of millions.
It affects the type of blogs and pages that you create, due to a variety of reasons.
In the beginning, most people make use of voice search to answer simple questions and finding basic details. So, it works well to connect people with blogs with this type of data.
Thus, you may want to change the titles of the pages you have, or create new ones, that are based on the long-tail conversationsal-style queries people tend to use with voice search.
It could be beneficial to include a few FAQs on more of your websites that relate to your content page. Additionally, you could include FAQs within your H2 and H3 subheadings.
For example, a bookstore could include a heading with an inquiry such as "What are the best books to get first time parents?" -- followed by a list of the five top-selling choices.
4. Create display ads
Banner ads tend to not do very well on desktops since they are lost in the other information on the page. However, with the smaller screen size for mobile devices, the display adverts could attract greater focus.
In either case, you could make display ads that focus them on people as they use social media sites or play their favorite mobile game. These are ideal for remarketing to previous site users or, if targeted correctly, helping to find potential clients.
Learn more about creating the perfect display advertising campaign.
5. Leverage social media
What do people spend their time doing on their smartphones three to four hours a day? A lot of them are spending quite a portion of the time using social media.
Do you post on websites where your intended audience is most likely to be?
It's a fantastic place to share videos, special promotions and blog articles, useful solutions to problems, as well as other content that can be shared. Think about including some humor, such as memes and hilarious GIF animations when you feel it is appropriate.
It's not just about increasing sales and introducing new clients to your brand but it's also excellent way to engage with your existing audience to keep your brand top of mind, reinforce the value of your brand and collect feedback that will shape the future of your company.
6. Use AMP for your blog posts
What is the biggest obstacle to mobile-friendly marketing that is effective for eCommerce? Page load speed. Why? because mobiles are all about convenience. Convenience means fast.
The mobile-optimized websites often falter here. A lot of pages require more than three seconds for loading this is roughly how long the average user is willing to sit for.
That is, the longer your pages take to load, the less customers you'll be losing. Particularly on mobile devices.
The AMP project -- that means 'accelerated mobile page is a way to structure your blog pages and other websites to make them load faster on mobile devices.
The speed of loading for AMP-style pages is under one second. This is fast, about four times faster than standard mobile websites.
AMP pages provide a smoother, less clunky experience. The scrolling experience is smoother and pages don't load in annoying chunks in a single time. This will also increase your SEO because page load speed is an important ranking factor for Google.
The best news is that you may not have to spend thousands on a developer to help you. It's possible to use an AMP plugin that works with WordPress that helps you transform your site's pages to this format. Find out more information on it. AMP plugin.
7. Make use of SMS for marketing
SMS marketing is extremely effective on mobile devices because pretty all people read and open texts.
Although there is a wide range of marketing messages you can send via text, even simple automating customer service texts could be greatly appreciated by your clients.
You could, for instance, transmit a text message at whenever a customer's purchase status changes. The customer could receive a message saying that their order is on hold and that the order is completed, their money was refunded, or their order is shipped, etc. Remember that, just like other techniques for marketing like emails, you'll need to receive customers' permission before reaching out via text.
Track your mobile marketing stats
But you can take things to the next level and see mobile-specific statistics with Google Analytics. Track individual ad campaigns and observe how visitors move across your website pages, identify the pages that cause users to abandon or leave, and also track exactly how much revenue different ads and traffic sources have contributed to.
Think mobile first.
It is possible that you are already employing a variety of these techniques for mobile marketing. If yes, this is a good reminder to keep doing the same. However, if you're lagging or failing to implement things like social media, video or SMS, make the time to refocus in order to draw to, connect with, and convert more customers and leads who discover your business on mobile devices.