Member Community Secrets - Build an e-Commerce that is 6-Figures in size

Jun 6, 2024

The membership communities have changed through the decade. We've witnessed the ones which started out as nothing and grew to be six, seven or even eight-figure enterprises. There are many amazing examples of communities that are based on membership but here are some of the most exciting recent wins:

  • The entrepreneurial organization generated $300,00 over the course of two months and had five thousand members.
  • Health-related membership which recently has been added to by 100 top-end members (and approximately $40,000 added to the ARR).
  • An author and speaker that brought $30,000 of revenue to the membership group during a promotional period of four weeks.


And while we love being awed by the accomplishments of these communities, there are plenty of wonderful stories about membership and community from community groups of all sizes.


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In this blog post will show you how to build a membership community. Discover how to create a membership community that is paid for and give you the steps to take you from your current position to an organization that earns six figures.


Although there's no assurance, these are tried and proven strategies that we've witnessed work time and over again.


This guide will help you join the 6+ figure membership community.



     ((toc))


1. Get a razor-sharp niche


It's almost a cliche now, but we'll repeat the same phrase often. The riches lie in the areas of.


Communities that have too much have to fight.


For a first-time host, it's tempting to cast an expansive net. Wouldn't it be nice to include as many people as you could within your region?


No!


Problem is that when you're in a group of individuals with different interests and preferences, it can be difficult to make connections between everyone. It's also unlikely that they'll interact with one another.


The community you live in is reflected on its face.


The uniqueness of the market lets it flourish. The membership communities are built around anything from German dancers to anime. The range of topics includes the public address for professionals in finance, as well as email newsletters for nonprofts.


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The niche is your superpower. If you're creating an online community of members it's possible to reach out across the globe to find people within your niche.


Star that has a broad concept about an online social network and narrow it down further than you feel you need to.


Utilize Our Community Name Generator

The AI engine of our platform is prepared to assist you in creating a community name that feels like magic. Simply share a few sentences of what your community stands to serve and we'll begin moving. * Input maxlength="60" name="idealMember" placeholder="Who are you hoping to unite?" type="text" value=""/>

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Examples: coaching clients, meditation novices, vegan chefs, dog lovers, aspiring entrepreneurs, etc.

Get Ideas

The names that Mighty Co-Host(tm) are just instances and could be utilized by other businesses or with third-party rights. For more information, check our Terms.


2. They are used for a wide range of purposes.


We teach the concept of Community Design(tm) on Mighty We always begin by setting a primary objective.


A important reason provides the basis for why that your community of members exists.


The traditional company has its own purpose declaration. The membership groups that succeed fulfill a large purpose.


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We're so enthused about helping communities to develop a Big Purpose and have built this into our community engine. Every group that is a part of us is encouraged to identify a Big Goal.


Try it!


     Start Free Trial Free Trial


3. Find the perfect family member


This is connected to your specialization, but begin by identifying one Ideal Member. It should be a single person you serve, with only one goal or problem that is narrowly defined.


Are you interested in knowing what is the most effective thing you can perform to identify your ideal member? Interview them!


If you have an idea about the region you're located in Make it a priority to speak with members who might be interested. Even though it can be difficult but it'll be an enjoyable experience that you had the right thing.


They can answer your you questions like:


   

  • What is it that you are struggling with?
  • What type of assistance do you require?
  • What are you willing to pay for what you want?


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Interviewing people can take the process one step closer to developing a membership that is successful. Since it takes the thought out of your head and puts it into the conversation.


Be sure, however, to be attentive to the ideal members.


   

  • If the market is flooded with interest but no one wants to purchase it, you may need to pivot.
  • If the issue you have discovered isn't one that people you have chosen to discuss you may need to change your focus.


This is market research, and you must be following this.


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4. Start with the basics


Membership communities launch to thousands of members. We've heard the tales of the $50,000 per month members. We've even shared some at the beginning of this article.


We're not going to get the wrong way, and we're hoping you'll be able to reach your destination!


If you're just starting out, there is merit in starting tiny at the start.


People living in smaller communities have a much easier time connecting. You can connect with all of them which is almost impossible when a city is home to hundreds of thousands.


When you've gotten proficient at satisfying the needs of 10 to 20 people within your first group, you can begin to scale to thousands.


     But remember, it doesn't require hundreds of members to build a vibrant community. The average community on Mighty is just $48 per month. There is the possibility of having the potential of a community which exceeds six figures, with the number of members as high as the 174 mark. That's not even counting what most community members offer as an upsell including events, private coaching, masterminds and classes. You can make six figures with 30 or 40 members If you're following the right steps.


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5. Profit from through the sale of something


If this is the first time you've had to deal with making a site for members or selling some thing.


Just hold your breath and tear the Band-Aid off. Design a landing site and then invite your initial participants. This could be a live-course or an opening event. The act of promoting an offer, or even pre-selling it, will aid in confirming your notion of creating a member-based community.


6. Consider the screening


The overall health of your community is determined by the standard of members in it. This screening procedure is a method to ensure you get quality people.


This is a bit odd. Are you going to turn away people? Make it difficult for them to be a member of your group? Make it more difficult for people to join?


But, sometimes certain situations, the "negatives" are offset by the one positive which is clear: the people living in your community really want to get involved.


Although it's difficult to refuse potential members, screening can boost the value of your community for the people who join. This is also valuable in terms of gold weight.


Screening may include:


   

  • Create an automated survey to be used during your checkout procedure.
  • A listing of criteria for those who wish to be members.
  • Interviews live one-on-one or in groups with members who are interested in joining.


Sometimes, it's even about refusing to accept people who aren't a good fit. Once you've created an active community, you'll be grateful to you for forming a community.


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7. Be aware of the numbers


In order to be a full-time community-based membership, it's necessary to understand some key figures.


There's no community with 100% engagement constantly.


None. Zilch.


Every community is home to"super members also known as "supers". It's the 5-10 percent of people who are highly engaged and give their all in everything you're taking part in.


The majority of members might visit and leave often. It is possible that there are those who don't get to see at all, regardless of the cost.


The figures are quite typical. Be sure to not let that hinder you. Don't cause it to impact you at all!


If your members are part of the community you are in, they'll enjoy the benefits. Particularly if they pay an annual membership fee.


Your community could represent what they've always wanted to be however they aren't able to fully commit to it at the moment. The community you belong to could be the motivation they require to make small steps each month.


Do not make yourself available to anybody. Show up, do your job but don't worry over too much.


     Remember that communities with busy members could see even less involvement. An executive-focused community could have the ability to scratch an important itch but that doesn't mean they are more inactive. Make sure they are present and active whenever they can.


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8. Recognize the importance of the membership fee


It's not difficult to see the price of membership from your view. It's your cash flow towards the end.


However, you must consider the benefits of a membership fee for your clients too. In this case, a member fee can help people be more committed. Members who pay are more committed. As members who pay are more aware.


The data suggests that paying month-long membership dues is not a factor in individuals' desire to buy additional products. 75% of sites that are free offer upsells for purchased products. Yet 95% of paidwalled sites make upsells!


It is a sign that members do not just have to pay for memberships, but they also are willing to to pay more for value. Consider this when determining the price for your membership website.


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9. Skip the free trial


Sellers of online products generally offer trials at no cost. But it's not always necessary. There are only 27 percent of our 250 top income-generating offer a Free Trial.


The free trials are not unworthy. They can, however, alter the nature of the community. If your group has members that drop into and out of the community, engaging and not committing to the group can affect the unity of your community.


In a lot of situations, it's more beneficial to plan before time so that you have the best candidate Do the background check, and be sure to make sure that they walk into the room ready to sign a contract for all their.


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10. Create new deals


In the most profitable communities, the greatest source of income is the ones already making a payment for membership.


It's not uncommon to tell, "I'm already charging them and I'm not able to charge them for something else," we find that engaged customers often seek out something more. It could be a highly engaged mastermind group, 1:1 coaching or an exceptional live or virtual event.


We're not advocating a hike in prices just for the sake of charging more.


However, do take a look at your existing members and ensure you're providing your members with the highest value in the market offer, even if that means the creation of a brand an entirely new product!


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11. Make sure that members are connected


We research successful communities. They have one thing they share in their common.


Successful communities have members who have met acquaintances (that's not the host). People come into communities for information, classes, or occasions, but remain in the community because of the friendships they make.


This means that one among the primary duties a host can perform is create chances for their members to get together and make friends. It can be accomplished asynchronously, for example: in a discussion prompt or in a blog post. Additionally, it can be partially synchronous: at office hours, in a live meeting or planned break-out groups or networking meetings.


Let them out of the way, and allow them to be connected.


It will make your community profit by it.


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12. Incorporate your "supers" to aid you.


Your super-members can provide you with a wealth of information. Most Hosts do not utilize the full capacity that their customers. Members who are the most active in your membership are seeking ways to connect more. You can also get them to get involved in other ways, other than your regular membership.


   

  • Ask them to facilitate discussions
  • The members should be asked to manage the group as well in its content
  • Tell their story and/or talk to them
  • Invite them to touch base to them and greet new members with a warm welcome.      


Not every super will accept our advice, but we have the majority of supers waiting for an opportunity to assist further. Don't be afraid to enlist their help.


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13. Select the best platform


The most significant benefit you can get from the members' group could be the platform for community that you choose to build your community. When you choose an option that allows you to mix all kinds of courses, content as well as live and community-based events along with a robust digital marketing engine it will allow you to create the ingredients for a successful community-based business.


When we designed our community platform We considered all the elements you require for the management of a vibrant member group.


This is a reference to:


   

  • This is an opportunity to create any kind of content that you want such as posts, lengthy content, discussion, polls and streaming live .
  • Sell memberships, pre-recorded or live online courses Mastermind virtual events and group coaching, or combine one of them in your currency local to you.
  • Unlock connection tools unlike any other chat tools, discussion tools and messages AI profiles and text enhancements that provide extensive member directories, profiles and chats built-in all directions.
  • Build your own brand identity Colors, personalized Spaces or switch to an app that has a branding name .
  • Create the sales engine you've always wanted with auto-landing pages, customized screening questions and more ways to make your customers feel welcome.


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Conclusion





Are you ready to start? Join us to build your community on Mighty! The most highly-rated platform for community development by G2 with everything you need to take your community from nothing to six-figures. You can try it free for 14 days, with no credit card required.

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