"Meeting Fast Fast": Inside 's end of year interactive video

Dec 16, 2022

Join us in this video and go through the article to get more information about how we built this website.

 Capturing high-quality content

For the first time with, we reached out members of our network with talent from around the world including creative directors from the Netherlands as well as filmmakers from the UK animators in Australia as well as activists from NGO organizations in Nigeria just to mention a couple.

They were then asked to utilize their mobile phones, cameras, and laptops to respond to three concerns about the year ahead:

  •     What's your goal to accomplish in the coming year?
  •     What are you inspired by in the New year?
  •     What are the most significant challenges which you're anticipating for 2023?

Their comments spoke to the power of community , such as this one by the Creative Director, as well as Soursop co-founder Ravi Amaratunga Hitchcock...

"In our own streams we are able to accomplish only a certain amount However, when we work together , we can accomplish huge, massive things."

...and endless possibilities in storytelling. This is the sentiment of Staff Pick filmmaker Faith Briggs.

"I am not looking to share cool stories. I'd like to tell stories that are important."

The posting process has been simplified

After editing the videos submitted, we knew we wanted every part that was included in the movie to stand alone. So, we created a variety of supercuts that include our best solutions to each of the three questions above.

To prepare for the possibility of interactive, the's team set some ground rules to help transform the video from sizzles to raw footage to an immersive experience.

  • Incorporate an interactive element in the first ten seconds
  • Let :15 to :20 between hotspots

The idea of of an interactive adventure

"Making an interactive video is all about adding value" says Jen Mendler, a Senior Designer at . "Our community members did the bulk of the work by providing some insightful perspectives on the coming year. And we responded by developing a video experience that puts viewers in the driving seat. The focus is on deciding the future of your life in 2023."

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