Marketing Online Courses with YouTube
In this six-part video and article series on marketing using YouTube I'll demonstrate how...
My YouTube channel generates additional income of $3,000 to $5,000 each month in revenue for the online courses I offer. I'll give you an easy step-by-step instructions on how to replicate my strategy for growing your audience and increasing sales for online courses through YouTube.
A note - I have shared a draft of this post with a few clients within the next few days they noticed amazing outcomes, including an increase in YouTube engagement as well as course sales.
Additionally, I've provided an overview of a brief checklist to help you stay on the right track. Download the checklist Here.
My success in online course marketing with YouTube has been achieved despite the fact that, my channel is only home to 15 videos , and less than 1,600 viewers. Although I haven't changed the content or uploaded a new video in over 2 years, it continues to produce a consistent supply of students who purchase the online courses I offer. This provides a continuous stream of passive earnings and increases my reach. What that tells that we are not the only ones who is YouTube an ideal platform to advertise your courses, it's ideal for setting the foundation for your passive income flow from course sales online. In this post, I'll provide you a list of key steps you can follow to increase your visibility and revenue on YouTube.
What we'll cover in this article:
- What makes YouTube an excellent marketing channel
- What exactly what do you need to put in your video What should you include in your video an easy step-by-step approach
- The steps leading to a video on YouTube to the purchase
- Optimizing your videos
- Popularity - the elements which will boost your videos' popularity
- Relevance - how to increase importance of your videos for more views and conversions
In order to help you with this, I've prepared a brief outline list. It doesn't cover everything in these posts, however it's a great checklist to help you stay in the right direction.
We'll first take a examine a few facts concerning YouTube and why it makes an excellent marketing platform for online classes.
What is the reason for YouTube?
YouTube is the second most popular web search engines. Next to... you probably guessed, Google. YouTube has more than 3 Billion searches a month and while many of those are for cute cats or gangnam videos, the majority of them are users who are looking to gain knowledge. You have the opportunity to impart some information on YouTube, which can then bring people to your online training course.
It's not just that YouTube larger in comparison to Bing, Yahoo!, Ask and AOL combined, (when it comes to monthly searches) Your videos can be displayed in normal Google searches. So if your training videos are on YouTube users searching through YouTube or a normal Google are able to find them.
This is a huge exposure, and an excellent opportunity to promote your online expertise. And as I mentioned earlier I've personally leveraged YouTube to earn an additional $3000 to $5k per month on sales from my online course. Let me show you how...
We'll start by looking at the basic strategy to post YouTube, and promoting your course on YouTube, and creating leads through YouTube into your business before I'll provide important steps for getting better visibility through YouTube.
What this article is not about:
Also, I won't discuss virality or viral videos. Viral videos can lead to incredible results, but that's a whole different game. Here we'll take a step by step approach to make sure that even dull videos result in sales. (and believe me when I say that some films I made were extremely boring - but they gave the viewers what they wanted, and helped generate large monthly sales)
What we'll be focusing on is the steps that you can adopt to improve the amount of time you spend on YouTube, and consequently, increase the number of conversions.
We'll take a look and find out about increasing your exposure and sales through YouTube - a step-by-step approach.
I hope you're getting benefit from this! It would be a blessing to me if you took a few moments to share the information!