Make More Profits from Your Email Marketing by using MailPoet

The benefits of email marketing

Based on HubSpot, 99% of consumers check their email every day. Email marketing is a tried and true tactic that helps keep customers interested in the brand. Marketing strategies for email will help build brand awareness, drive the sales of new customers, create an ongoing business, build loyal customers and keep an impression of trust and confidence in your store.

Marketing via email is also a great method to monitor your customers' interest as time passes. It is:

• Measurable You can track metrics on your store dashboard with MailPoet.
• TestableDivide audience segments in half and alter one aspect of your email to see what messaging is most effective.
• Cheap: Some providers, like MailPoet can help you get started at no cost.
• Achievable Target: You can segment viewers based upon any aspect accessible to you.
• Nearly universal Email is widely available and easy to access, with many folks keeping their inbox (and their smartphones) within reach at all times.
• Timingly: Emails can be sent and received any time during the day with only a very little time notice.

How to establish an email marketing plan

1. Set out your objectives

In order to make your strategy effective in your email marketing strategy, the objectives for your email marketing strategy must be precise, clear and realistic. As an example, you need to know exactly what you want to achieve, the audience that your strategy will be appealing to, as well as how you'll measure performance and success.

2. Create subscribers and grow your email list

Invite customers to sign up to receive your emails marketing campaigns by providing a once-off discount, or letting them know what they'll receive as a reward for signing up, such as sale events as well as special offers. Returning customers can be incentivized by loyalty programs as well as relevant emails. When creating incentives for new customers, ensure that your offer is beneficial for the consumer, attractive and exciting, and it is able to fulfill what you promised.

3. Choose an email service provider which is a good fit for your requirements

Many emails service suppliers (ESPs) provide an email builder tool that can assist you in creating beautiful email templates without the requirement of an expert developer. MailPoet simplifies the process by providing WordPress mail templates that offer a good starting template that you can modify for your store. The email editor of MailPoet offers a user-friendly interface to assist you in selecting and add your store's type and colors, branding as well as images into an individual or templated email layout.

4. Segment your audience

5. Decide on your emails for marketing

What exactly is an email marketing campaign? A campaign is a series of email messages that are on the same subject or triggered by a singular moment. As an example, you could mail a set of welcome emails once an shopper signs up as a subscriber. A marketing email campaign could be a short series of emails promoting the sale or updating your shop. They typically come with a starting and close date, unless they are evergreen, in which case the campaign is the same, but the email content changes in time.

6. Automate your emails

Automating your workflow can help you save a lot of time using emails to stay in contact with your customers, and it will allow you to add a a personalized touch to the interactions. As an example, you could automate emails for your customers' birthdays, carts that have been abandoned, inventory notifications for products, or an entire email campaign. Automated marketing via email also guarantees that your customers hear from you on a consistent schedule and do not wait for in a long time between emails.

7. Check your progress and adjust your strategies

One of the most appealing aspects regarding sending out emails is the data it offers. For example, MailPoet's integration with your store combines information from your store and your data on email to give an accurate image of what your subscribers respond to. It is possible to measure the effectiveness of your email campaigns by looking at open rates, click-through rates as well as sales attributions.

What exactly is MailPoet?

MailPoet is an email service used by over 600,000 websites. With MailPoet it is possible to create and deliver emails to your customers directly from your store's WordPress dashboard, using a drag and drop visual editor. MailPoet integrates with Woo to use your store's data for automated emails that will help grow your business.

With MailPoet You can:

• Create and manage email lists and maintain them.
• Design and create order-based and behavioral segments and send them to the appropriate target audience.
• Run email marketing campaigns.
• Customize your store's transaction emails.
• Automate email messages to encourage greater sales.

MailPoet additionally offers other options including integrated analytics, which provide pertinent data like email opens or clicks as well as attributed sales, so you can keep improving your email marketing with each send.

Start your email marketing campaign using MailPoet

After you have installed and activated MailPoet for your website It will walk you through the process and offer marketing tips to help you grow your business. If you want to take a deeper dive, MailPoet's documentation provides the information you need.