Mailchimp review: We surveyed 112 previous customers on their favorite things (and did not love) about the email marketing platform

Jan 4, 2024

In this Mailchimp review, we'll speak to 112 former Mailchimp customers about the benefits of and drawbacks in addition to the reason how many of them made the move to Email.

If you're looking for an effective email marketing tool almost certainly you've discovered Mailchimp. Mailchimp is one of the most popular and well-known companies for sending emails that are readily available. They've established themselves as a well-known brand within the marketplace since when they started their business back in 2001.

In the present, Mailchimp is still a trusted email marketing provider. a great choice, but it wouldn't get recommended so often, if it weren't for being the case.

The platform is certainly not without critics It's worth a look the time to look over what Mailchimp customers liked about the platform along with the reasons that they resigned.

There were 118 users who reported using Mailchimp, and they shared the features they enjoyed and disliked about it.

It's not going to suit all users that's why we're sharing findings of these research surveys to aid you in choosing the most suitable tool for the needs of your business and personal preferences.

The importance of marketing your emails is paramount. A address book is essential. If you establish the essential elements of your organization using the right software, you'll have the ability to cut out a lot of legwork (and expensive, duct-taped-together software hacks) in the future.

In this post this article, we'll discuss:

What Mailchimp does well as per previous customers

What Mailchimp can't really do is to perform, as per the feedback of their clients

The reasons why people move between Mailchimp to Email

Learn what real customers have to have to say about Mailchimp.

TL;DR

  • People pick Mailchimp for their free plans, emails templates and their analytics.
  • The former customers of the company have stated that they chose to find a different mail marketing system because their free plan had too many restrictions and the paid plans cost too much. Others also said it was confusing and unintuitive to use.
  • 14% of the previous Mailchimp customers said that they did not enjoy the service at all.
  • People who had previously utilized Mailchimp now use because is cheaper, simpler to use and all-in-one.

Discover the reasons why users are moving to Mailchimp for Email. Try it for yourself and receive unlimited emails with a platform that is easy to set up and is already connected to all other services. The first 100 subscribers. You can automate the process and set up scheduled emails starting from the first day. Join to .

What's it about the service that Mailchimp is doing well based on customer feedback?

Mailchimp is one of the most widely used email marketing program because of a great reason. Many customers are pleased with the tool and have used it for many years as well as the free version of the tool is a great basis for designers of all kinds.

Let's have an overview of Mailchimp's features:

Price:Mailchimp's pricing is based on features and subscribers. Decide how many contacts you'll need, then pick the plan that offers all the features you want. The cost increases when you add contacts, or upgrade to higher-end plans.

Audience Within your account, you're able to have diverse audiences, segmentation contact segments, segmentation profiles and tags which allow you to control your subscribers list.

style:Mailchimp comes with email templates, as well as a design studio for emails. It is possible to remove the Mailchimp branding from paid plans.

MarketingSending mailing is among the main services offered by Mailchimp. They also have the ability to schedule emails and websites, pop-up forms, and the ability to post on social media.

Automation Create simple or multi-step automatisations. In addition, you can build sophisticated automations that have multiple branches and starting points as well as deep customer journeys.

Reports and insights:Mailchimp has A/B testing Multivariate Testing, A/B testing, as well as the capability to build subject lines. The higher-end plans include additional functions like optimize send time and the ability to deliver based on time zones.

Web site:Mailchimp also includes a site with unlimited pages as well as the possibility of having a free Mailchimp domain. It is possible to connect a customized domain to the website with the $10/month plan. You can purchase it on its own through Mailchimp's email plan.

eCommerce: Mailchimp doesn't let sellers directly sell their products however you can connect to +300 tools and gain this feature.

Support: Free users get support via email for 30 days. Plans that cost money include email as well as live chat assistance. The Premium plan at the highest tier comes with assistance via phone.

The aspects that were most prominent in the more than 100 ex- Mailchimp customers we talked to

Mailchimp has a free service.

Of the respondents 90% of them said their top reason for using Mailchimp was that it is free.

The Mailchimp Free plan allows you to have up to 500 customers and send 1000 monthly emails. The maximum email amount of 500 emails that you can send per day. The free plan also includes an online landing page and website and support by email for the initial 30 days.

Though Mailchimp was recently criticized for modifications to their free plan (the number of subscribers who are free decreased from 1000 to 500) This is a great option when you're starting your business with a tighter budget.

Templates for email and customisations

One of the things that previous customers like about one feature they love about Mailchimp is the ability to customize email templates. According to the results of a survey which found that 14% of past users liked the possibility to customize your colors and fonts or text fonts, as well as various other ways to design the emails you send. You can also find a wide selection of designs to pick from to find the best place to start.

One user said they loved "the simple and stylish designs templates" one respondent said they had "lots of customizable templates that are built within the email maker."

Because Mailchimp is an email that does not require code creator, you don't have to be familiar with HTML or CSS to make your emails appear appealing.

Analytics and customer data

Also on the list of good things was the analytics tools offered by Mailchimp, as well as the ability to track customers. Every plan comes with the essential report, tag as well as segmentation and a subject line aid. Plans with higher tiers include A/B testing, as along with other optimization tools.

Sewing instructor and ex- Mailchimp user Monika Potaszynska states, "[Mailchimp's] analytics were highly detailed. It was possible to categorize my targeted audience faster using pre-set settings like "didn't or opened the previous five campaigns.'"

Bottom line: Mailchimp is a top performer in the following areas:

There's a no-cost plan

You can use email templates that can be customized. templates.

Analytics and customer monitoring

At the end of the day, the question of what users love about Mailchimp 14 percent of those who replied said that they did not enjoy any part of the service. Let's look at what they weren't a fan of.

What exactly does Mailchimp really do well? in the opinion from customers who have utilized the service?

There is no perfect platform for everybody, not even a platform as well-known as Mailchimp. Most of the previous customers we heard from were not impressed with the pricing or complexity of the platform, as well as its limited plans available for the free service.

Pricing for Mailchimp is expensive fast

The biggest drawback of Mailchimp as stated by clients who have used it before? Cost.

A little more than 30% respondents reported that their least favourite aspect was the price tag and that they were unhappy with the manner that Mailchimp's costs were increasing during the last couple of years.

Mailchimp offers four plans with more sophisticated features as well as a rise in cost as you sign to the number of customers. There is only one that's not a cost-free plan and tops at just 500 subscribers with limited options. This will be covered in greater detail once we're done.

There are a myriad of price combinations to choose from that can be difficult to figure out what you require. Additionally, the feature that you're searching for might be restricted to a more expensive plan. You'll need modify everything in order to access it.

This is how the pricing plans of Mailchimp apply to the initial levels of subscribers.

If your list grows the monthly cost is likely to increase substantially, especially if you are looking for more advanced features.

The one thing users did not disliked about the price of Mailchimp was charges for overage. Mailchimp provides email sending limitations in that it limits an amount of emails you are allowed to send out to your customers each month. This is true of each plan, not just those with the highest quality.

That is it is possible to just send 1000 emails a month on the Free plan. If you select the premium plan, you are allowed to send 15 times the number of subscribers to your mailing list (so you can send out 15,000 emails in the event that your list is composed of 1000 members).

In lieu of waiting to do it whenever the urge strikes, it's best to calculate if you have enough emails that will last the duration of.

Certain users discovered Mailchimp to be a bit complicated

Prior Mailchimp customers we have spoken of had different opinions on how they felt about Mailchimp simple or complicated to utilize.

While 21% of respondents claimed that Mailchimp was easy to make use of, 33% claimed that it was difficult to figure out. There was a lot of opinions on this issue. A few claimed that it was a breeze and others said they could hardly build an email without a lot of trouble.

The user complained that the interface was "all over the place" one user noted that the process of creating email using Mailchimp affected their PCs to such an extent that it became difficult to get anything done.

Option to choose a limited free choice

Mailchimp's free service gives you the possibility of as many as 500 subscribers, however it's limited to only sending 1,000 emails a month.

In addition, you won't be able to access to essential features like email scheduling or tools for automation with the free plan and you'll need to be able to track all your messages using a manual method.

In addition, there is a reason it is also possible to use the service for free, but Mailchimp clients only get support through their customer service reps during the first 30 days from the time they sign up, meaning it's your responsibility to address any issues that arise later.

At the end of the day the fact that you can use every tool without cost is a great thing, and you can't knock the no-cost plan lightly. However, with a lot of firms offering a free program and similar feature sets, it's possible that you'll select an alternative platform that best suits your needs.

That brings us to our second part:

Why are people switching to Mailchimp rather than Email?

One of the main reasons why users are choosing to quit Mailchimp to go with Email is its price, user-friendliness and features-rich, free service. Customers also love the capability to control their entire business in the same place.

costs less than Mailchimp.

Pricing for the plans is more straightforward as all features that email offers are provided with every plan. You only need to upgrade as the number of options grows. At this the prices for's plans are some of the lowest of the competitors.

The following is how the costs for both Mailchimp can be compared:

Sometimes, the cheapest plan from Mailchimp will cost more than . When your number of customers increases, Mailchimp could be over twice the cost of the same number of customers.

Contrary with Mailchimp, every Email plans comes with all capabilities and unlimited emails.

Mailchimp is cheaper if you're able to count between 100-500 subscribers, but after when you are able to sign up for a subscription, Email could easily save the user hundreds of dollars every year.

Simple and simple to utilize interface for emails.

Price doesn't mean everything.

If you'd prefer to start by scratch, you'll be able to add sections or make changes to the style in the email builder with only two mouse clicks.

According to the way founder Susanne Rudd put it,

"Mailchimp is a bit complicated, because the help manuals are filled with hyperlinks to other parts (if you're seeking to know something, you have to be aware of the y first). It's a common occurrence that I begin with one issue but end up with lots more! It's quite difficult to work with. I like how simple and easy the interface is."

Additionally, Liz Reitzig from Nourishing Liberty also added

"It (Mailchimp) proved to be SUPER difficult to navigate and also too complicated that it was difficult to understand. I've been using mail for a few months and am I'm not keeping (thankfully) the practices of previous platforms."

If you're interested in experiencing how easy Email is, then experience it yourself at no charge. Register for your account and click"Email" to begin "Email" option to begin making emails and creating campaigns.

Its free plan is loaded with modern email features (and more!)

Mailchimp may be able to offer additional customers with the free plan, but has more features.

Mailchimp gate automations, advanced segmentation, as well as email scheduling in plans that have higher levels.

With this type of service, you will need to purchase additional options when the list gets larger and a user with 20 members has the same features as those with 20000. Size of the list has no influence on your strategy for marketing, which is why gives you the full tools to make the most of this platform on the very beginning of the day.

In addition, you can sell your product by offering an online download, a coaching product or even the community. Create an incentive to get people to join your email list.

It's an all-inclusive platform to manage your online company

The main reason people change from Mailchimp to Mailchimp focuses mainly on the email. It also provides an all-in-one solution for managing the entire business online.

It's not a reason to question the reason that 61% of those surveyed said they wanted everything to be in one place as their primary motive for changing.

A devoted Time management expert Anne Boccato states,

"I had to utilize an expensive service for the creation of permanent campaigns. I discovered an updated email tool just after I was looking for an affordable email service that did what I required. It's even more convenient having it connect to my courses in addition to students as well as various other tools."

Entrepreneur coach for moms Ami Youngs claimed that they made the change because of

"I was looking for everything I needed to put in one location as well as the interface for email was simpler to use even without the limitations Mailchimp could handle."

Sewing Instructor Monika Potaszynska stated that she knew about this.

"It made sending emails to my clients much more easy. I'm planning on signing to a newsletter subscription so being able to store everything in one spot was very important for me."

as well as the holistic aromatherapist Erin Oberlander said,

"I searched for an online store that could meet all the needs of my work."

With just a couple of clicks, it is possible to send messages to specific segments of your group, for instance those who have opted in for your lead magnet and didn't purchase your pay course, or didn't access your email previously or who are users of an item.

Additionally, having an all-in-one solution means that your email is integrated with the builder of your website and landing pages. This is all you need to customize any way you want.

The email builder from's is user-friendly for both new and experienced creators. There is no need to be a master of an advanced third-party platform to get your company (and your products along with your email) operating.

In simple terms, if you're trying to run your business from one place and have your email connected to your product, website and customers, it might work to your advantage as well.

Mailchimp Review: Is Mailchimp the right choice for you?

Mailchimp is a fantastic email marketing tool with many capabilities. Mailchimp is unique since it comes with a cost-free package with a limit of 500 subscribers and clients generally like its easy-to-use templates as well as the statistics.

Mailchimp also has automations, campaigns, as well as advanced optimization features which are included in more costly plans.

Email alone, is a shining since it already has connections to your customers, classes and community websites, affiliate marketing, coaching products and more, so it is easy of running everything in all within one place.

The pricing of the service is less expensive than that of Mailchimp in the majority of situations, and its Free plan comes with more advanced features. It's not necessary to invest hours connecting dozens of gadgets and complex technology, so we made simple and easy to use, complete with all the features you'll require right to get started right from the beginning.

If you're confused about the best platform for you, we'd be delighted for you to give this platform a try. It's free, and the free Email package is bundled with the entire email marketing feature set as well as room for 100 users, so go for this now .

This could be the ideal Mailchimp replacement for you, too.

Contact us with questions about marketing emails

What exactly is Mailchimp?

Mailchimp is a wildly well-known email marketing tool that is used by businesses as well as individuals as well as entrepreneurs and creatives. You can use Mailchimp to keep in contact with your followers and subscribers through email, and some plans include the most recent digital marketing tools, sophisticated segmentation tools, as well as helpful automated features.

What are the alternatives to Mailchimp? Alternatives to Mailchimp?

FAQS

Email marketing FAQS

What is Mailchimp?

Mailchimp is a well-known email marketing software for companies and individuals as well as entrepreneurs and creators. Mailchimp can be utilized by Mailchimp to keep in contact with subscribers and followers via email. Additionally, some plans include digital marketing tools such as advanced segmentation, and beneficial automatizations.

Which are the top Mailchimp alternatives?

It's no surprise that our top Mailchimp alternative would be Email! There are also other email marketing tools similar to Mailchimp in these tutorials.

What are the negatives of Mailchimp?

The disadvantages of Mailchimp is the cost along with the complexities of its the free plans. Pricing and plans for Mailchimp has changed in recent times, and people seemed split about whether they consider Mailchimp easy or hard to use. There are also email send limits on every plan. You could need to cover overage costs when you send more emails than what you are able to handle.

Is it good to use Mailchimp?

Mailchimp can be a great choice if you're in search of a basic email service tool providing a cost-free service for as many as 500 subscribers. The company has a huge number of people who enjoy the service. If you don't like it You can look into alternative options like Email with lower costs.

Are you sure that Mailchimp actually free?

Yep! Mailchimp provides a plan for free which you may use if the number of contacts you have has less than 500 people. The plan includes 1,000 email every month sent, tags, and basic segmentation. Remember that should you over the monthly limit, you could incur additional charges and also need to pay extra for functions like email automation and timers.

What's the best way to promote your company via emails?

It's possible that we're biased, however we believe Email is the most efficient method of marketing through the email. If you sign up with Email, you get stunning email builders, templates, and unlimited email messages for any plan. You can also make emails for marketing and check the amount you make from every email. Your email will automatically be linked to your site as well as landing pages, clients, and courses and every other thing else.

Sign up NOW

Sign up for a free account

Join more than 150,000 artists using their talents to design websites, market digital items and create online communities. Start for free and get started

Article was posted on here