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Jun 24, 2023

We're proud of our twenty-year history of giving a platform for entrepreneurs as well as small-scale businesses across the globe to stand out and grow. Black Connect is an organization that is non-profit and has a national reach, encouraging entrepreneurial spirit in Black communities. Black community. They aim to eliminate the gap in wealth between white and black communities in America by increasing the success percent and number of black-owned enterprises.

This is possible because we have the ability to do this since we gave $100,000 to Black Connect as a part of our 2020 commitment to assist organizations in the fight for the elimination of racial inequity. Since the beginning of 2020, we pledged the sum of $500,000 towards Black Connect, we have added $375,000 to their budget of social justice.

We talked to Black Connect's chief executive officer and National President, Angela Majette, about how they are creating an environment of resources to help and assist Black entrepreneurs in their quest to succeed.

Angela Majette: There were many factors behind the choice I took to establish Black Connect. It started with my experience as a business owner in the beginning of my own venture a couple of years ago. I looked to find an organization as Black Connect and couldn't find any similar to it as well as the thought of forming the company we are today known as Black Connect has been in my mind for over twenty years.

Like leaders such as Malcolm X and Marcus Garvey I am of the opinion that the ability to achieve economic independence by owning businesses is the foundation of not only Black economic prosperity but also civil rights. However, it is essential for Black Americans. When my son contacted me in college to tell me about the plans to launch one, and there were many questions about company, I was able to answer as well as pondering each of the entrepreneurs that I encountered at the beginning of their journey, who did not have an close family member, or someone who could help. It was the right time to begin Black Connect.

The first two projects I developed were the Legal Assistance Program for the Pro-Bono and FeverPitch.

I primarily focused on legal assistance for business as each significant business decision has legal impact. As a lawyer analyst as well as a small business owner, was aware of the need for both legal aid for people who are in need and within the realm of non-profits with regards to Black entrepreneurs as well as entrepreneurs with small businesses.

For the past twenty years, working as an accountant and a legal analyst, I've worked closely with many business owners and entrepreneurs while cooperating with lawyers on the area of business litigation, forming business entities and other transactions. I've seen firsthand that a lot of the legal problems that business owners and entrepreneurs have to face are avoided or minimized by obtaining legal counsel at the outset.

I designed FeverPitch which is the national pitch competition due to the fact that it accounts for only a tiny fraction of venture capital flows to Black entrepreneurs. Black entrepreneurs often aren't protected from the strict rules that govern the vast majority of pitch contests. FeverPitch is the biggest event in the calendar and provides a fantastic chance to convince corporate sponsors as one of our goals. Our employees from our corporate sponsors are judges during FeverPitch and offer valuable comments to entrepreneurs. FeverPitch is a memorable occasion for us Black Connect. Black Connect and we're currently making preparations the event for FeverPitch 2023. It's a pleasure to collaborate with such diverse group of creative and hard-working entrepreneurs.

We started to concentrate on marketing because 96% of companies owned by Blacks are not staffed by employees. That means most small business owners can't hire a marketing department. For a business to expand, it needs earn a profit, but not having employees, the proprietor has little or none support in sales or marketing. Smaller companies rely heavily on the marketing of social media which was once thought to be an effective and cost-effective method for advertising for smaller businesses. However, the dynamics of marketing via social media has altered. The platforms for social media are overwhelmed and consumers are wary of fake news, and the cost for social media marketing is increasing.

Numerous companies pay between $4000 to $7000 a month to advertise on social media platforms which is the main reason why it's not a surprise that all the feedback we receive directly from Black Connect customers is marketing through social media. But, it does not result in the growth of sales because of that Black smaller businesses do not have the buying power.

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