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Potential customers often add products or services into their shopping carts online, then leave a website without checking out. It is referred to in the context of an "abandoned cart" or "abandoned checkout." Studies show that customers abandon 84% of their carts on mobile devices, while 72% of carts on desktop computers.

It is possible to recover certain sales that you lost by sending cart email messages to recover the cart. It's a follow-up message that is sent automatically to customers after 24 hours of abandoning their cart. So, you're able to keep in contact with your store and the things that have been abandoned remain fresh in shoppers' minds.