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The phrase "entrepreneur" was used to conjure images of small-scale business entrepreneurs employed by brick-and-mortar shops, or the inventors of innovative concepts that revolutionize the world. Today, with millennials and Gen Z leading the charge entrepreneurs could refer to any of these that is an influencer in the lifestyle industry earning money from social media affiliate marketing programmes  or the co-founders of an online clinic for personal finance.

New business ventures increased with the outbreak of COVID-19 Some due to need and others due to the potential offered with the long hours spent at home. The growth of online creators on social media has reshaped entrepreneurship as we understand it. The most downloaded report of 2023 Outlook: The Creator Class and Entrepreneurship gives exclusive information on public opinion about the business of creators and provides an inside look into the strategies that every business owner can employ to use creative strategies to increase their businesses in 2023.

What defines the term "entrepreneur?

Traditional entrepreneurs start their career with the intent to enter the business world. Most entrepreneurs have a business strategy in place to start their own business. They follow the latest trends in business and decide when it's the right time to turn their vision into full-time working.

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