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The word "entrepreneur" was used to invoke images of typical small-business owners, self-employed at brick-and-mortar shops or the inventors of innovative concepts that revolutionize the world. Today, with millennials and Gen Z leading the charge entrepreneurs can range whether it's a lifestyle influencer making cash by promoting their social media accounts through affiliate marketing programs , to the co-founders of a virtual financing clinic.

New business ventures increased during the COVID-19 outbreak and others were born out of necessity and some out of the opportunity presented by many hours spent in the comfort of their homes. The rise of online creators on social media has changed the face of business as we have known it.  Its most popular report 2023 Outlook: Entrepreneurship and the Creation Class provides exclusive insights on the opinions of consumers about the creation economy, as well as the inside scoop on the ways that entrepreneurs can utilize the strategies of creators to build their businesses in 2023.

What is an entrepreneur?

Traditional entrepreneurs set out with the intent to enter the world of business. Most entrepreneurs have a business plan ready for their entrepreneurial venture and keep an eye on emerging trends in business to understand when to turn their passion project into full-time working.