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If you're the proprietor of a business it's important to explore strategies and options that will aid your development or growth. Doing research about your competitors will help you to determine your market position and also assist in understanding how other organizations and companies go about their way to interact with clients.

Research conducted by professionals who study the market is beneficial in making sure that the product or service you offer will be attractive to customers. This article gives a concise outline of the fields that make up the study of competitive market research, and their benefits and ways to use this to improve the performance of your company.

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