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Nov 3, 2022

While many kids get an early entrepreneurial start by selling treats to their neighbors, Morgan Hipworth took his youthful interest in food and cooking up a notch. The young and naive founder of the cult Australian bakery Bistro Morgan was able to develop a love of food via cooking programs when he was just seven .

"I observed other kids watching on television pursuing their goals and I thought to myself, 'If they're capable of it, then I can also achieve it too,'" Morgan says. And he turned that belief into action "Each weekend, I would cook three courses for my family and parents, serving up my creations in my family's dining room," he says. "I later extended my customer base to my extended family by offering freshly baked sweet treats to celebrate birthdays or other events." At age 13 He was urged to take samples to a local cafe--and became solely accountable for the cafe's supply of bakery goods and desserts.

Include your customers in the brand's story

"Being capable of telling a story and really bring people along has always been an integral aspect of building a client base," he says. "Connection is the first priority, and is the factor that turns a once-in-a-lifetime customer into a long-term customer who'll support you for life."