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Since the beginning of time it has been an integral component of The Big Game, showing the millions of viewers the various ways that you could create an impressive site, promote your product or services, and many other things.

When we hosted the festival we launched "A Story as Old As Websites" the short film that follows Barry Keoghan and his donkey on their journey to develop websites and gain access to opportunities in the stunning Irish countryside.

We talked to two of the creative geniuses who thought up this concept: Nate Skinner, the Senior Director of Brand and Creative Strategy, as well as Wes Falik, Staff Producer--for an insight into how they created this major brand moment to fruition, as well as the lessons that even today's brands can take from this team's strategy.

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