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Social commerce is a crucial method to connect with customers who are in the same place and make sure that customers remain satisfied. On social media platforms--such as Facebook as well as Instagram, TikTok, and Pinterest--users can browse brands or categories and, with only a couple of clicks, purchase purchases without leaving the app.

It's huge income potential here. Global revenues in 2024 of approximately $750 billion U.S. dollars were generated through social commerce.

Ahead, we'll guide you through the basics of what social commerce is and how it differs from other buying categories like traditional e-commerce or social selling, along with a list of benefits as well as tips for newbies.