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The images nowadays account for over 50% of the total weight of websites. A fact that makes resizing an essential capability for every digital content creator. It doesn't matter if you're building an impressive portfolio, optimizing an online store, or running your blog, understanding this skill directly influences the effectiveness of your web presence.

The numbers are clear: three seconds time to load are enough to lose half your mobile visitors. Poorly optimized images could turn an attractive website into a frustrating experience, especially on mobile, which is where speed is crucial.

But beyond pure performance an accurate resizing of your pictures directly impacts your natural reference and impression of your brand.

In this article we'll look at different options to reduce the size of images, evaluate available tools, and share the best practices to optimize your photos, without losing quality.