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With about   68% of all online experiences starting with a beginning with a to ensure that your site is able to be ranked higher on search engine results pages (SERPs) in order to be competitive for customers, visitors to your site, or customers. One of the best ways to do this is to use search engine optimization. The SEO market is evolving rapidly due to the rise technology known as Artificial Intelligence (AI) which makes it essential for both website and business owners to be aware of the latest patterns.