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From the time when she was just a child, New Zealand-based maximalist designer and artist Evie Kemp enjoyed art and design. "I used to draw all the time or redesigning my dollhouse or watching the room transformations on the television." Later, in her teens, Evie says, "I was very frightened of being  different, and was willing to do anything to avoid standing out."

That urge to fit in was what led her to law school. But when she was studying law, "my mental health became bad," Evie says, "and I had to take the time off for six months. In that time, as I began to recover I refocused my efforts on finding out what I really did love, and decided to apply to study graphic design rather than." Returning to her early passion for art changed her life. "It was in that way that I started to really discover my own voice--and embrace my quirks that I'd put down for a long time."

Within the fifteen years that have passed since taking that step to concentrate on developing her skills in a career she's passionate about. Evie's self-confidence and her artistic voice has allowed her to build her own business. "I discover more and more that I'm more confident and vibrant and imaginative than I've ever been," she says. "It's similar to the old "Which was first: the chicken or the egg question: I don't know if I get more confident and comfortable with myself the more my work exudes enthusiasm and vibrant, or if it's actually reversed. I'd never say my style is "developed," but I'm sure it's evolving."

Evie's style shines through in her vibrant style that's brimming with bright colors and mixed patterns. Check out Evie's suggestions on creating an online identity which reflects your personality creating an engaging content strategy and how to manage multiple income streams easily.

Create a distinctive "you" web site

How and where to present up online is pivotal to the growth of any creator or entrepreneur. According to Evie says: "For me, my websites and social media represent my 'face.' In a online world, it's my website that symbolizes me, and it must impress and convince others of my expertise."

Creating a branded site that is unique to you and what you offer isn't only important, as a distinct brand will help your business stand out from competitors. It's also important to accurately represent your style, and draw the kind of customers, customers or audience who'd best connect with you.

Create a site that is as efficient as it is appealing.

A must-have feature to have Evie is an the announcement bar that welcomes visitors at the top of every page on her website. "My site has a ton of information, therefore it's great to immediately highlight certain items!"

The features she is grateful for are only going to "take just a few minutes to upgrade, and keep my site current and functioning as best as it possibly can."