Logo

Most shoppers are multichannel consumers that is, they frequently purchase from multiple platforms. Research shows that between 42 to 73% up to 73 of of shoppers make use of multiple channels in their shopping journey. This is a sign of the necessity for a multichannel sales strategy.

Through selling across different platforms, you will be able to connect with your customers wherever they are regardless of whether they are on social media, ecommerce platforms or even in stores. Whatever the size of your company the approach can allow you to expand your audience and boost sales.

In this post, we'll cover the concept of multichannel selling, which channels might be suitable for your company, and how to start your multichannel selling strategy.