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Every artist deserves an online presence that represents the vision and beauty of their work. The Vermont-based artist Brielle Macbeth Rovito created her own website and online shop Dust and Form She knew she had to have an ecommerce platform that could give her total control over the way she presented and sold her work sculpted by her.

"I tried other hosting platforms," Brielle told , "and, every time, woos me again--both in simplicity of use as well as in the built-in tools which help me effortlessly translate my concept of Dust as well as Form."

Learn more about how Brielle brought her ceramics business to life with a ecommerce website that expresses her unique imaginative vision, and helps keep her online store running smoothly.

Transform your vision of art into an ecommerce website

In 2019, Brielle was ready to redesign and relaunch her online store "with a new body of work which, at the time, felt very close and personal."

"I wanted to share this work beyond the reach I could reach, however with a manner that was at the core of my work," Brielle told . "By creating the catalog that can be purchased that helped to make purchasing easier and better communication with those who are ordering."

Her online store's creation is helping Brielle retain control over her vision to create Dust as well as Form. It is also important to control how her artworks are merchandised and offered for sale. Her philosophy of web design is "simplicity however, it is not easy."

Make sure you use high-quality website images

What's the key element to the process of bringing a website for an artist to existence?

"Imagery," Brielle says. "It's really all about imagery."

It's exactly the way Brielle used when she was building Dust and Form. "If possible, employ others to assist you," she says. "I have found that having strong individuals who are in my corner is crucial to receive real feedback and assistance regarding what my business can do online."

The "design and overall essence" of Brielle's website was realized by "the incredible creatives at Bodega Ltd. as well as the photographers and stylists I had the pleasure of working with , who gave such a vibrant the life of my designs."

"The natural and unhindered surfaces of my ceramics are an integral component of the soft and tranquil designs I strive to make," says Brielle. This same artistic vision that's unhindered can be seen by the aesthetics and design of her website.