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Building a brand is rarely an easy process. The creator and seller of online products Alisha is a student of this lesson over her past eight years of creating, sharing and re-orienting her website.

"In 2014," Alisha shared with , "I often traveled for reasons of work. I was looking to capture my travel experience including the places I'd visited and those I had encountered. This is why I launched heyalisha.com to document my most loved restaurants and other activities."