Jeanine Blackwell: How to create a profitable online course
The online education market is expanding at an alarming rate. In 2018, the market was estimated at close to $300 billion dollars, presenting an enormous opportunity for course designers who create online courses.
For an entrepreneur looking to start a business How can you tap into that opportunity?
With a well-established method to determine the best solution, choose what niche to target and then refine your product by utilizing the feedback of customers.
Watch our free video below to hear Jeanine Blackwell discuss her five-step Expert Experience Method. It was developed to aid course creators in building an effective, high-return online course that stands out from the crowd.
Key Challenges To Standing Out As A Course Creator
While there's an abundance of opportunities for online learning but there are a number of challenges that often hinder being successful in this field.
First, when creating content, there is the temptation to pick an area of expertise or subject that's too wide. The second is the tendency to pick the audience that's too broad.
In this article, we're going to walk through five steps in order to obtain the clarity you need on these three issues:
- How to choose the right problem to solve
- What are the best ways to select an appropriate audience who is already interested to purchase your product or service?
- What to think about before deciding what information you will include in your offering
5 Steps to Creating a Profitable, High-Impact Online Course
One of the most important things to know the process of creating content to create a successful online course is that you are producing transformational content for your clients. If you are focussed on this during the creation the course, testing it, and then the launch of your online course, you'll be on the right track.
Step One: Determine Your Sweet Place
What's a perfect spot? It's where your talents experience, abilities, and skills meet. Perhaps you've worked in specific areas and held specific roles. Or maybe you have some quirky passions, things that you are passionate about and truly enjoy.
Once you've identified these aspects you can identify areas where they all come together to represent your unique point of view. This first step is important since no matter if you're a wellness trainer or speaker for leadership development you're not alone. There will be hundreds of persons doing similar things. Since there are others within your field, your blend of talents and expertise creates your own perspective. This is what creates that chance to stand out.
Step 2: Concentrate on the Right Viewer
As we begin to take courses online, many of us are prone to being too broad with the audience we intend to serve. If you're a health coach could everyone on the planet benefit from that?
- What is the problem that you're hoping to assist your audience resolve? If you consider your abilities, knowledge, and talents providing the audience with value What comes to your the forefront as a challenge you can help them solve?
- Is there a willingness to put money into solving the difficulty? Just because someone has a problem, isn't a guarantee that they will be ready to put in the effort, energy or dollars in solving it. The earlier you recognize the people who aren't from your target market, the more effective.
OggqAWoQmgyKRfnRfKpi
Step #3: Keep your eyes on the transformation
This is a really powerful step. In the event of ignoring this step, you could get you stuck in a trap many course creators fall into the 'What' trap. It's this place where you're wholly concentrated on creating content constantly asking yourself, what should I include? What content do they want? What kind of guide should I make? Which videos should I make?
This type of emphasis can be dangerous, since it keeps you focused on your own material, and not on the result your students need..
It is your responsibility to decide which segment to focus on and the exact requirements of each segment. If you concentrate on the transformation of your audience first, then what you should include in your content is evident.
Step #4: Structuring Your Offers
If you've got a basic offering (such as an online course) that transforms people, great. Your audience is being served in the way that they would like to acquire knowledge. But what comes after that? Often, students will ask for an advantage over your knowledge.
You get to decide what it will look like and the way you structure your additional training offers. If you are a traveler You can arrange destination retreats as the next step. Or if you don't like travelling, you could create virtual coaching programs for a follow-up.
The most important thing to remember when developing related offerings is that you do not have to create a lot of additional content. If you have students taking your courses, it's not likely that the goal is to be able to explore more, or to have access to you. It can lead to a significant mindset shift away of feeling pressured to add to the ocean of material rather than helping your students to cut out the clutter and engage in an experience of learning that is right for them, and you.
Step 5: Scaling Your Business
To see an example of how to do this, watch the above video to see the story of how Jeanine assisted a psychiatrist in bringing her love of abstraction and psychoanalysis by offering a highly successful online course to her audience.
Utilizing online training to create community and boost effectiveness, you'll be able to boost the revenue and impact the business generates.
Do you want Jeanine's no-cost guide to taking advantage of online classes to expand your company, employing her Expert Experience method? Get the book for free to begin right now.
Are you looking for more ideas for how you can build and launch your online course? Take a look at our free guide to creating and selling online courses.