Information: Japan Enacts Regulatory Law that targets Apple as well as Google Smartphone Market Dominance

Jun 28, 2024

Japan is now the latest nation to pass a law that target companies like Apple Inc. and Google LLC from limiting third-party businesses that wish to distribute and monetize their own apps for Google as well as Apple devices.

Per Kyodo News, "The legislation will bar the makers of Apple's iOS as well as Google's Android smartphone operating systems, apps stores and payment services from blocking the sale of apps or services directly competing with native platform's." This is in order to prevent the platform providers from "gatekeeping" as well as causing greater competition between their own apps and others on the platforms.

Although Japan's current antimonopoly law provides fines of 6% on revenues gained through anticompetitive practices. The penalties in this new law are more precise. They're 20% of the domestic revenue gained on services in breach of this law, increasing to 30% if the illegal practices continue to exist.

The new law is anticipated to become effective at the end of 2025 and, according to Kyodo News points out is similar to one of the EU's recent regulations (presumably it's the European Union's Digital Markets Act).

Kyodo News also reports that both Apple and Google issued announcements concerning their continuing collaboration to Japanese regulators.

An earlier article from Kyodo News regarding the regulation that was first approved by Japan's Cabinet described its approval of the regulation as "a move to contest the duopoly monopoly imposed by the industry giants Apple Inc. and Google LLC," and said that the regulation demonstrates the Japanese government's intention to join with the EU by enacting further rules "of Big Tech firms such like Apple, Google and Amazon.com Inc. and Google Inc., who have grown to wield an enormous influence on digital services across the globe."

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Katie Stephan

Katie Stephan   Katie Stephan is the Senior Content Strategist for . Besides her extensive marketing experience and expertise, she also holds acquired an MFA in creative nonfiction writing and has been a part of her communities in the area as a college writing instructor.