Increase the size of your store with an Omnichannel Storefront
The global eCommerce market are expected to surpass five trillion for the first time in this year. Given this level of growth you'll be tempted to put everything you're doing online. However, there's a chance that you're not getting the full benefit. Why? because there's plenty of potential in omnichannel commerce.
Omnichannel shopping integrates offline and online interactions to allow customers to connect with your brand either through your app or on your site, or through social media, and have a consistent experience on all channels. This is the way to total convenience for your customers.
In the age of instant gratification , and more competition for customers' attention the convenience can make all the impact. Let's look at how omnichannel commerce could lead to increased brand loyalty and more purchases, along with how can ensure that the whole process is effortless.
What is omnichannel commerce and why is it important?
Omnichannel commerce is the process of creating a seamless sales process that is accessible across multiple channels, including your online store and retail locations, as well as social media in addition to other. It means stepping back and considering the shopping experience as a whole and not just only one platform.
What can omnichannel commerce do for you?
- It offers a premium experience. If a consumer purchases an item from your booth at a festival, then wants to purchase an additional item a couple of weeks later. The customer might go to your website or utilize one of your social platforms to locate your business. Through providing consistent experiences during the event as well asonline the consumer knows the expectations they should be expecting and know that they're in the right spot. They are more likely to shop repeatedly.
- This helps increase sales. One study found that consumers who use omnichannels spent between four and more than ten times the amount as those who use a single channel.
- It results in increased loyalty among customers. One study revealed that customers returned to an omnichannel retailer 33% more frequently as compared to other retailers. It's no surprise. A majority of shoppers will choose the company that is most responsive to their needs and provides the best shopping experience.
- It enables customers to have access at the ideal time for buyers. Each customer's needs are different. Many prefer browsing your products in person. Others may want to buy a few items at 11:00 PM when they're out of town. Some may find the product on the social media platforms and want to purchase it without having to undergo a separate payment process. Omnichannel commerce lets them shop whenever and wherever is convenient to them.
Tips for omnichannel commerce
How can you get the most of omnichannel commerce and provide the best possible user experience to your clients? We've provided the necessary tools to assist you in not just connect, but also unify different commerce channels.
1. Unify payments both online and off
If you run an online bakery which accepts orders for cakes that are birthday-themed. Having an omnichannel experience in this case means that the customer is able to place their cake order in advance of a week's the date, then call your bakery a few days after the order to include the cake's special topping before paying the final price on the spot when they go to collect it. They may also add some birthday candles to their order upon purchasing.
The customers are now connected to your store in three distinct ways. But on the backend, all of these interactions are tied to their initial online purchase and should be monitored from one management dashboard. It means that in the future you will be able to make suggestions based on their past habits, which allows you to provide a personal experience to your clients, encourage them to purchase again, and increase their average order value.
Whatever method your customers decide to pay, the all-in-one dashboard allows you to keep all in-person payments within , so that every transaction is visible and tracked in one place. Your customers will also enjoy a an effortless experience which lets users interact with your company at any time and anywhere that is most convenient for them.
2. Ensure recurring revenue with subscriptions
The translation of an online experience into an actual person experience is crucial but doesn't necessarily tell all the picture. Subscriptions can add the sameness and versatility for cross-channel interactions with customers.
Imagine that you run the flower shop, which has the presence of bricks and mortar. People regularly visit the shop to place an order on an event. You then open an online store to ensure that you don't have depend solely on foot traffic. This expands your geographic reach, but you're finding your monthly income to be inconsistent and fluctuating.
3. Provide excellent customer support throughout every channel
However they purchase from your company, they must be treated with the same high-quality customer service. Of course, this may be different for every company and scenario. These are some of the examples:
- responding to email. You can provide the email addresses on your website or even add a contact form on your contact page to allow people to reach you anytime of the day or night.
- Answering phone calls. Create a number for your business for customers who would like to inquire or seek help over the telephone.
It is essential to ensure that all the relevant information is available to each and every customer service rep. Give them product information and specifics, return policies, shipping policies, coupons and sales information, etc. to ensure they are able to address questions from each platform.
4. Maintain your branding consistency
Omnichannel commerce is all about creating a seamless and consistent shopping customer experience. Make sure to apply that concept to your brand too!
Whichever platform your client is buying on, they must know that they're in the right place. Make sure to use the same logo, fonts, graphics, and colors. Use the same language and messages. Make sure that information such as prices, location telephone numbers, locations, as well as email addresses up-to-date and accurate.
5. Make it easy to return products
And again, make sure your policies are identical across all platforms. Also, equip your support teams with the latest information.
Get the most value from the omnichannel nature of commerce by using Payments
We'll help you provide an unrivaled customer experience by providing the flexibility and capacity of our payments system, and gain greater insight into your business with unified customer information, simplified reconciliation, and seamless reporting for all of your transactions and inventory. Payments was designed with a focus on safety, stability, and compliance, so that you are able to focus on building the right experiences for your customers.