Increase the number of customers who visit your site by running Paid Ads with Performance Max
Performance Max allows you to reach more shoppers across Google properties like YouTube, Gmail, Search, and the Google Display Network. The ads you create are using products that are synced with Your Google Merchant Center, so there is no need to create advertisements.
Google's machine learning uses your product feed to create and present a wide range of ads that are designed to target the right shoppers at the perfect moment. You can also add custom images, messaging, and URLs to your existing campaigns to create highly personalized experience for shoppers. Google is then able to automatically test a variety of combinations in order to identify the most engaging version to improve your business's performance and drive better efficiency.
Through Performance Max, your best-performing advertisements are displayed more frequently. The tool's automatic bidding feature eliminates the need to guess your keyword strategy, as well as its integration with other tools for e-commerce helps to streamline your workflow.
Below, we've highlighted a few features that are new to the market. Performance Max features you can take advantage of to drive more sales.
Drive more sales with these methods
1. Synchronize your feed of products
Your store is special and your items are too. With Google Listings & Ads, you can map the custom areas (known as attributes on ) of your product listings directly to the Google Merchant Center.
To help shoppers find exactly what they're seeking It is best to highlight your most important features about your items to provide customers with advertisements that are relevant to them. As an example, instead of showing results for a blue sweater is better to provide specific attributes that define the style of blue sweater. Are they heavy, soft knit, button-down or zippered? Be specific about the features you want to use can boost conversion rates, as they'll find exactly the items they're looking for.
The Google Merchant Center is the initial step towards displaying your items with Performance Max. The synchronization of your feeds helps you:
- Increase impact:Find new customers wherever they are searching or scrolling. Your ads will be displayed across all of Google's advertisement inventory and formats
- Understand customer trends: Gain actionable insights to enhance your campaign's effectiveness and better understand your audience.
- Increase customers to your product: Convert more shoppers into customers with targeted ads and better insight.
The next step
For mapping your specific product's characteristics, go to "Attributes" within the main navigation panel of the Google Ads & Listings plugin. You will be able to make, modify, or erase, and review any rules you have created from this screen.
2. Make more sales using your personalized ads
Now that you have been able to sync your product listing now is the time to modify the ads you've created. With Performance Max assets, you can upload custom text, links, and images in addition to the content found available in your product catalog. You can then use those to make more interactive ads. Discover more information on Performance Max assets in this article or through watching the video.
By uploading additional text and photo assets allows you to reach and connect with those customers who matter most to your business. It's essential to upload a handful of images attached to every product, so consumers can gain a feel of how it will appear in real life. Additional images also help Google produce multiple variations that can draw the eyes of different people.
Performance Max's assets as well as custom ads will help you increase the sales of your business by:
- Better visibility Websitelinks and images can give your advertisement more visibility and prominence on the search results page.
- More clicksAssets also can increase your overall number of clicks by offering customers additional, interactive methods of interaction with your store and products.
- More optimized: Google will switch out assets based on performance, so when one asset isn't performing well, a new asset will be added to the ad.
The next step is to take
- Create groupings of assets to support the Performance Max ad campaigns. Upload more images and different headlines in order to increase your customers' engagement as well as increase the sales. Learn how to begin using asset groups in this help page.
- Designate a specific destination URL for every ad you campaign , to give customers an overview of your products.
A greater degree of customization for your product assets provides Google's machine-learning tools more to work with to create the best performing ads -- the ones that result in higher customer satisfaction as well as more revenue.
3. Make sure you promote your product
Promotions can be powerful incentives that draw the attention of shoppers and showcase your product and increase your sales. If you sell online it's not just about competing with other brands however, you're also competing with other forms of medium that diverts the consumers' attention away from your product. Promotions can draw attention to your products to ensure that the products you sell at the time they're ready to purchase.
If you have a deal added to one of your products it is possible to sync the deal with ad campaigns made through Google Listings & Ads. Shoppers will see a special deal link that is displayed alongside it which makes your advert make an impression. The other benefits of promotions are reaching users on various gadgets, increasing clickthrough rates as well as increasing conversion rates.
If you already have an active feed of your product on the Google Merchant Center, you can use Google Listings & Ads to create a variety of different types of rewards, including:
- sales:The sale badge and annotated strikethrough prices automatically indicate when an item is in sale and also is in line with Google's requirements.
- CouponsYou may choose to specify a percentage discount, cash back; buy one and get another free; or buy one and get another one at a percentage off.
- Delivery:Offer free or discounted shipping.
- Price drop: A distinctive price-drop badge should be displayed only in the event of an extreme drop in fairly stable price for an item.
The next step
Make and announce your offers and offers. If you add or modify coupons on your dashboard under Coupons > Marketing and Coupons, you'll find the Channel Visibility settings box on the right. Select "Show coupons to Google" to turn it on.
4. Go global to extend your reach
Multi-Country Advertising is an automated feature, which puts all countries in reach, so you have more opportunities. The end result: you can sell more and expand more quickly.
- Extend: Extend your reach with multiple countries in the same language on the same feed.
- Budget You can manage it all using a single budget for your campaign.
- Expose: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network, and Discover.
- Track: Pay attention to your statistics and control your campaigns from within your online store.
- Improve:Enhance your performance across every region.