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Increase sales in eateries Using WordPress

Apr 21, 2023

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You're incredible. Your restaurant's revenue has been strong after the pandemic. You've proved your worth in addition to demonstrating the shrewdness of your business. It's likely why you're here!
   
    The rising costs and the slowing economy could make some business owners look their heads in the sand. But you're not one of them. You know you need to be agile and responsive to increase sales at your restaurant and continue to grow your business.

Learn how you can configure your WordPress website to accept orders, without the use of any third-party platform. After that, you'll be able to have complete control of your online purchases.

We'll guide you to discover the immense potential your internet presence and the community can help your business.

Find out how you can maximize the worth from your WordPress website, and cash in on the trend of membership which is taking restaurant business to the streets.

Tools you'll need

If your website is just the place where you can post your menu and provide your contact details to book reservations there's a lot of work to complete. However, that's fine.

You only need a handful of plug-ins and connections to transform your WordPress site into an effective selling tool, and to be able to compete with big chain stores.

The best part is that it's easy with just a little bit of insider information. You don't need a bunch of skills in the industry to have this completed.

WordPress and other platforms make it easier for non-techies to manage their online business. There is no programming required.

Here are the equipment you will require:

  1. WordPress: The most well-known CMS to manage content (CMS) which powers approximately 810 million sites.
  2. Easy Affiliate Easy Affiliate: The "all-in-one" affiliate-related software program developed for WordPress

How to Increase Restaurant Sales Through WordPress

Step 1: Choose the WordPress host and theme.

If you haven't already got an WordPress site (sorry this is a pity that builders with a lot of popularity like Wix and SquareSpace won't have all of the essential features) it's first time select a hosting provider.

Once you've registered your domain you'll be required to choose the WordPress theme for your restaurant.

Step 2: Install the Plugin

The most popular WordPress membership and Monetization plugins for the reason that it is. Its ever-growing library of integrations and plugins makes it incredibly customizable. That means you can design the perfect subscription system for your customers.

Check out the following video for more information on the steps to install WordPress

With this program, you are able to:

  • take advantage of the rising trends in the restaurants that is built on subscription-based services that charge regular monthly or annual charges.
  • Increase sales in restaurants with loyalty incentives or members-only discounts boost sales in eateries through loyalty incentive programs or discounts for members onlyfor loyal customers.
  • to build a community of loyal customers.

The big chains aren't the only ones employing subscription services. In the future, we'll talk into greater detail on how restaurants of every size are utilizing their websites to create new membership services that are innovative.

Step 3: Install WPCafe and WooCommerce plugins

You've invested a lot of work to develop a fantastic menu, give exceptional service and grow your base of customers. Why is it, then, that the third party platforms charge outrageous charges and commissions?

DoorDash charges a staggering 30 % for their full-featured marketing plan. But even if you choose not to participate in their promotions and only be able to pay the 15 %delivery fee, your company will still be marketed to your competitors.

So you could refer your customers to these third-party apps. But who can say that you will not lose to the competitors that are paying for marketing prioritization?

Furthermore, you're also in the hands of the platforms' ever-changing policy and conditions.

With WPCafe it's simple to publish your menu and set your operating hours and the number of reservations available along with the cancellation policies, and much more.

With WPCafe and WooCommerce With WPCafe and WooCommerce, you can retain full control and have complete controlover your business operations for 50% of the cost of hosting platforms elsewhere.

Step 4. Upload Your Menu

It's now time to the menu items you'd like to add.

In WooCommerce, under Categories upload descriptions, include categories and tags for example starter, main, soft drink and cocktail vegan, gluten-free, vegetarian, etc.

You also have the option to upload photos of your food so that people are able to see the food they're eating.

Step 5: Develop the habit of loyalty among customers through a Membership Program

There's everything you require to manage your restaurant online and without a third-party solution, so now's time to think out of the box and think of ways to build confidence with your patrons.

Happy number: a 5% growth in the number of customers who are loyal to you is a bigger than 25% rise in earnings.

It is crucial to make sure that existing customers come returning.

     However, customer loyalty can be during a time of crises.    

The increasing costs are changing how people feel about brands they love.

Here are some not-so-happy stats About a third (30 percentage) of consumers say the price hikes affect their confidence in brands, while 22% of them say that they feel their loyalty to brands is decreasing.

The world of business must come up with ways to offer the best value (or or at least perceived value) to their customers. Membership programs are one of the ways to go about it.

With a membership plan, you can incentivize returning customers with attractive offers as well as online content. You can also use your new platform to cross-sell or upsell products as well as drinks.

Stay tuned for more suggestions and ideas on how to run lucrative membership programs.

This type of arrangement provides an income that is stable and predictable - making budgeting and forecasting a lot simpler.

Furthermore, if your restaurant offers members with different levels of service, members can upgrade their memberships by becoming more involved to your restaurant.

All of this is possible and can be made easy by.

Step 6: Drive the Snowball Effect With Easy Affiliate

In the industry of restaurants the improvement of customer loyalty is another effect which boosts the overall sales by bringing more patrons into!

Going out to eat can be an activity that is social. Restaurants are different to, say shopping malls. People seek out the best restaurant and take advantage of the dining experience with family, friends, or spouse.

This is the reason why the importance of customer loyalty is especially crucialin the restaurant industry. Maintain your patrons' loyalty and you'll be able to see them bringing numerous guests along with them. Make sure that their customers come back and bring even many more guests along to them.

Take a look it's what's known as an "snowball" effect!

Membership-based programs could increase the effectiveness on snowballs. Give rewards to those who bring people you know to restaurants, and have your guests sign up to the membership program too.

This way, you're not only making sure that your clients come back, but also driving new clients to your doors.

Affili-what?

An affiliate program is where you can earn a profit by sharing their company's information with people. Each "affiliate" is given a unique URL to your site. If someone buys or joins a club through your link and you wish to reward them, they can do so!

Through Easy Affiliate you'll be able to offer members rewards for successfully inviting their friends and family to join. Learn how.

  1. Install the Easy Affiliate plug-in onto your WordPress dashboard
  2. On the WordPress dashboard, click Simple Affiliate. Then click Settings..
  3. Select from the affiliates tab.
  4. Then, where it says "Registration Type"at the top, it isselect the private option.
  5. It is possible to turn on Automatically Add Affiliates this means that new visitors will be immediately sent an affiliate link to your site.
  6. Click on the Advanced tab.
  7. Edit the Welcome Emailto describe how the system is functioning for the people in your group.
  8. You can also modify and select it. Make Affiliate Sales Emailto immediately send an email that offers an opportunity to receive a gift card each when someone signs up using the coupon.

NOTE: Easy Affiliate is designed to reward affiliates with the possibility of earning a cash commission for every sale made via their specific link. If you'd like to offer vouchers to your customers that can be utilized in your restaurant, be sure you amend your settings as well as the Ts and Cs to match this.

How to reward Members and boost sales in restaurants

Incentivize frequent diners with special Deals

Keep in mind that by keeping your loyal customers happy and loyal, you'll save cash at the end of the day.

If you're worried about cutting the profits of your company already strained Offer discount on food items which have high prices like drinks and snacks.

Set minimum orders

There is the option of making a minimum order (e.g. no drinks when you spend $X on your primary) to make sure you're not being left out of the deal.

Have a happy hour for members only

You could also offer members-only happy hour specials for increased sales during slow time. Whatever is best for your company while increasing the perceived value for your customers.

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Always make sure the home is able to prevail!

Get Strategic to Increase Order Size

A restaurant's membership program offers numerous opportunities for increasing sales and cross-sell and up-sell.

HTML0. It's the time to make a plan.

Consider ways that you can utilize promotions within your membership plans to inspire patrons to boost their spending.

A common method is the use of combos or package offers. For someone who usually has a main meal and an alcohol-based drink that costs $20 may be lured by a deal combining wine and dessert worth $28.

You could benefit from information from customers' previous purchases to tailor promotions on the items they've already purchased.

For instance, if your customer would likely to order the exact meal every time they visit you, offer discounts on wine that goes well with the meal. Offer a discount on a higher-priced meal with an identical taste.

You may discover an completely new favorites more expensive purchase that clients will be able to keep returning to.

Create a unique online hub

Membership plans aren't all about deals and discounts. There's a place in which your customers feel respected and members of a prestigious community.

Installation setup is easy and fast The setup process is quick and easy, and bbPress provides you with uni-directional administration areas which allows users to manage and run forums.

The greater the value your customers get out of their membership, the longer they'll remain in your restaurant. The benefits are shared by both parties.

Five different examples of membership-based programmes to increase sales in restaurants

1. Drinking Clubs

In light of their high markups and relatively affordable prices in addition to the fact that they are perceived as high-value drinks are a great option to avail discount and membership deals.

Give them a discount on beverages and tell them where they'll decide to go for dinner? At your joint obviously.

Below are three instances of companies that center their membership plans around beverages:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly registration for their wine club.

The members can take home 3 bottles of the restaurant's "wine each month" including tasting notes as well as pairing recipe.

They can choose between wine clubs that are wine clubs that are red, white, sweet, or the variety of wine clubs based on the style they prefer. Members can drink wine at home with meals, or have them delivered.

The members also enjoy many other benefits, including a $15 birthday gift and 10% off on take-out or catering. They also get discounts on wine tastings.

Cooper's Hawk also offers gift membership! This is a fantastic option for those who love wine and also corporate gift ideas. It's a fantastic way for restaurants to improve sales as well as to bring potential customers to their company.

     Boris and Horton Coffee Club

East Village's first dog-friendly cafe offers a monthly coffee subscription.

Members can enjoy 8 monthly drinks (which would normally cost between $40-$45) at a cost of $25.

Membership plans are perfect for small, independent businesses that belong to an organization. This is the case for B&H's pet-loving customers.

Panera Sip Club

Panera rolled out the $8.99/month unlimited coffee subscription in February 2020 with great satisfaction. The following year, the number of customers who had joined reached 40 million..

Three years later, Panera has extended its selection to offer a wide range of cold and hot beverages.

An interview of Fast Casual, Panera's chief brand and conceptual chief Eduardo Luz, explains how the model has been successful. model:

"Subscription services can be seen as tables stakes across a variety of fields. Coffee was among our products that we saw being a good fit for an efficient and affordable solution [...] and providing us an ongoing stream of revenue."

2. Frequent Diner Member

With this membership model, patrons can buy carte blanche access to discounts and discounts. When more people dine at your establishment, the more they'll save as well as increase the revenue to you - everyone benefits!

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Everybody wins!

Blood & Sand

At St. Louis restaurant Blood & Sand Members are required to be charged just $15 in order to avail numerous discounts, including

  • A 20% discount off monthly bills
  • 30% off on wine on the go
  • Champagne and an appetizer is included for free.
  • New members get a bonus when signing up
  • Tables of preference
  • Midweek reservations that are guaranteed with reservations
  • Free cocktails on every visit for 10 consecutive visits.

3. A VIP, Exclusive Experience

This model makes it possible for members to pay more to feel extra special. The goal isn't to create worth for your customers, but instead, offering them the most luxurious, extravagant and special feeling.

M Den

M Den is located in London. M Den is located inside London, Gaucho steakhouse and M restaurants in London are collaborating for the development of M Den, which is a private member community that offers exclusive offers and invitations.

The cost for a year's membership to each venue is PS1000 (about 1240 dollars) and includes the following benefits:

  • Invitation to take part in the "M stands for Monaco" Formula 1 Grand Prix weekend race.
  • The bottle can be personalized by the an excellent spirit that they like.
  • Members only Lounge access to events only once each year.
  • Reservations to guarantee restaurants as well as VIP line.
  • Access to the Members Lounge for unlimited members and five guests.
  • Four tickets for sporting events featuring sports stars.
  • Monthly gatherings for networking.
  • A full concierge service is available to assist with accommodation, travel and accommodations and other events.

Members can also gain access to The Portal which is the online portal that provides details of events coming up and other advantages.

4. Community-Supported Restaurant Memberships (CSR)

It's a fantastic option for restaurants in need of cash in advance. The idea is similar the lines of GoFundMe or Kickstarter, but for the restaurant's owners.

Customers pay an initial amount for the right to use that amount (or greater) for food or services in the future.

Profit from a quick injection of capital that can be used to fund projects like refurbishments or expansions. Additionally, your customers will see a higher return on the investment.

Lenoir

Austin's Lenoir restaurant offers patrons the opportunity to become part of Lenoir's CSR.

There are three levels of investing:

  • $1000 gets you $1200 on the house account.
  • A $2000 amount will get the homeowner a credit of $2500 to their account for house.
  • A $5,000 investment will get the homeowner a house account that is $3,000 to enjoy a five-course dinner, exclusive for eight guests at their residence or dining area ($3,000 worth) two knife sharpenings at no cost, access prioritised to special events and advance reservations.

5. Content Hub Membership

If your establishment has solid image and has strong traditional traditions for food, then you've got the recipe you need to build an engaging website that provides members with content.

Make behind-the-scenes video tutorials that demonstrate the techniques of cooking, recipe creation and food stories and pairing ideas.

      L'Oca d'Oro

It is located in Austin the restaurant L'Oca d'Oro an eatery that has been awarded accolades. It has a significant brand image and an enduring relation to Italian dishes.

There are two subscription options that can be found on their website. For those who love food you can pick Fiore's Regional Pasta Club, priced at $90 per month, and aspiring Sommeliers can opt for The Wine Share Club at $65/month.

Every month, members can to join The Pasta Club not only receive the items they require as well as essential pantry products. They can also take part into Italian traditional practices.

Participants take part in a cooking class together with chef Fiore Tedesco on a tour of cities and countries which inspired his cooking as they share stories and recipes along the way.

L'Oca d'Oro combines subscription deals as well as online content to give the most exclusive experience available to their members.

We hope these suggestions can inspire you to develop your own loyalty program that will reward loyalty, generates regular revenue and eventually improves the sales.

Conclusion

The way we've done it has been demonstrated Now it's your turn!

It is important to configure your website to allow deliveries so that you're not in the hands of hosted by third-party platforms. You can take back control of your site with WPCafe.

It's time to get inventive! Explore the possibilities of membership plan works best for your establishment and begin getting your revenue up and running!

Below is a checklist of steps you should take in order to boost sales for your restaurant on your website:

  1. Choose the WordPress theme and hosting.
  2.  Install the plug-in.
  3.       Add WPCafe and WooCommerce plug-ins.
  4. Add your own list.
  5. Develop customer loyalty by means of a membership program.
  6.  Make snowballs using the Easy Affiliate.

Have you discovered any interesting restaurant membership programs? Are you able to offer suggestions on how to increase the number of sales for restaurants that use WordPress? Let us know in the comment section below.

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Begin now!

Profitably increase the revenue of your restaurant by hosting your own membership programs.

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