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Imagine your day with Color 2023"Head of Table"

Nov 19, 2023

"Think" In Color 2023 is officially over! We're excited and grateful to be able to participate in this amazing lineup of women and BIPOC founders and co-creators of the organization. We hope that following the conference, you'll be amazed by the knowledge of our speakers and learn the best ways to create an online community that is strong as well as expand your service offerings to increase the revenue of your organization and increase the scope of your business, and additional.

Although many topics were discussed in the forum however, we've succeeded in bringing all the important points to the attention of. Find out what we learned from each speaker.

Skip ahead:

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, an expert in anti-racism also co-founded as president and co-founder of Bakau Consulting. Bakau Consulting

The session's description isn't something that was revolutionary prior to the concept of COVID-19 being established and then put into use, however it increased the requirement for companies in transitioning to a digital world. Companies seeking to have in touch with their customers, set the basis of online groups where people who share the same interests can communicate and help each other to be the best ones. But, it could be hard to establish an online community which is like a physical one.

In this short video Cicely Blain discusses their way to create their own virtual community named Living Room. They explain how they've developed a warm and inviting atmosphere within the online world by creating safe and inclusive communities and making use of technologies to satisfy the needs of people.

Principal Takeaways

Know who your intended audience is, and what they're searching for.

Before creating Living Room, Cicely had determine who they would make the space for. Because their roots are in fighting against prejudice and discrimination Cicely knew that this intended audience was mainly DEI specialists and consultants, and HR specialists who do similar work.

And, Cicely had to figure out what exactly they were searching for.

"I was thinking about what people expect most eagerly, especially during this time of transition when everything changes and is called various names?

     The people are looking for an atmosphere of community unification as well as a sense of unity during the time of intense separation. The people are also searching for ways to be connected and to learn."

It is essential to have an accessible web site.

The most efficient strategies to encourage people to sign to your community is to provide them with something they are in a position to connect with. For Cicely the thing that was relatable was their home place. They tried to replicate the comfortable, warm ambience that their home were living in.

     "I was thinking to myself "What do I want inhabitants of the space to experience? I thought, well I'd like them to feel like they be if they walked into the physical space. The space should feel cozy, welcoming and warm. I'd like them to feel at ease and relaxed, as well as acknowledged."

Cicely incorporates this spirit in her community.

  • Virtual conference are a 10 minutes of reflection. The conference hosts ask questions which are projected onto a the screen. Participants are encouraged to engage in self-reflection.
  • The soft playlist is a calming R&B-style one that helps users relax and unwind during a phone call.
  • In conversations, you are having a conversation with the closest people. As you are making videos to promote your online course, Cicely might be doing makeup, or making iced tea on the kitchen table.

Offer a range of choices for community members to get what they need

While the participants in the virtual community are generally similar every member will have their specific set of needs as well as strengths and weaknesses and. Your business will need to figure out various methods of satisfying the needs of your clients, in spite of the distinct factors.

In addition to the Living Room, Cicely met the needs of their neighbors by:

  • Participating in various ways (e.g. live chat, forums for discussion large online classes, and so on. );
  • A common definition of values for everybody and rules to be followed by the community
  • The dress code allows people to be authentically dressed;
  • Elimination of stressors that are not necessary, for example agendas and time limits for meetings.
  • Be aware of accessibility issues (e.g. the neurodivergence as well as disabilities) for example.

Fonds in the Funnel How you can maximize the sales of your Funnel

Ellie Diop, Content and Finance Coach at Ellievated Academy

Summary of the meeting In order to build a profitable business, you must have customers who will purchase your product or services as well as avail the services you offer. Yet, most companies are caught up in producing the type of content people who are seeking, instead of the information their clients really require. In this talk, Ellie explains how you will increase revenues and improve revenue by developing the ideal funnel that will attract your top customers which is tailored to the demands and needs of your customers.

The most important lessons learnt can be summarized in this method:

HTML0 Each aspect of the text is vital.

A funnel that is focused on your customer could be defined as making an emotional connection with the customers you serve. One of the best ways to achieve this is by creating content that is educational, relevant valuable, beneficial, and valuable to your clients. An effective funnel focused on your client's requirements includes five steps:

  • Awareness
  • Discovery
  • Information
  • Conversion
  • Retention, Relatives and Repetition

In regards to the importance of writing the content Ellie says, "Every article you write is a part of the sales team. Thus, everything you've written during the past 3 months is working to assist your customers in the process... Be sure you are consistent in your appearance and appearance. A uniform style creates an established style that your clients can be able to grasp and aid in the process."

Your brand should be crystal clear

If you don't know the people who would benefit from your service or product, you aren't able for convincing people that they will purchase from you or collaborate with those whom you're trying to reach. When you are creating an online platform, it's crucial to determine your company's mission and mission by starting by determining who your ideal client is. It is possible to ask you:

  • Who do I serve?
  • What can I do to assist my client with resolving their issue?
  • What should I know?

The most important concern is your business choices you need to take. Ellie gives a clear model that will help your clients to realize the goals of the service or product they are purchasing.

Based on her own experience developing her business Ellie shares, "For myself, this might be "I assist women in creating successful businesses by assisting to develop the necessary strategies and financial techniques '... In the last time, I wrote the following on one of the note-cards I kept at the back of my work area every attempt I made to record videos, I had an idea of who I was talking about. "

Develop your social media followers

Social media is among the most effective online channels for increasing brand awareness, and creating leads for your business. It's so effective that people visit your company's Instagram account (or any of the Facebook as well as Twitter websites) prior to visiting your website.

It's therefore essential to dedicate your time (and maybe even your the money) to the content you post on social media, in order to boost its popularity. The best way to achieve this is:

  • making engaging, educational, and easily shareable content (especially videos)
  • Paid-for ads are on display
  • Engage with influencers who share the same target market like you.

 Lead magnets can be used to increase the size of your database of email addresses

If you're producing videos or some other kind of media, you'll need to draw the most popular people on social media onto your list of email subscribers. By signing up to your list of email subscribers, you give them the chance to engage directly with them. It can be much more valuable than when they come across your videos and posts while surfing Instagram or X (formerly Twitter). This is where lead magnets can be useful.

If you're in a good circumstance, then when you make use of lead magnets you're giving your product's worth to them for no cost in exchange for their contact details (usually their email address and). address). You can also request other products in addition. When she first started her venture Ellie gave one-on-1 training clients to swap reviews. This training helped her gain her first batch of paying clients.

     "You've been forced to think about the following question "What's an area that I could provide a wonderful gratuitous service that will bring some one satisfaction? That should be the primary area of focus. (In my business) I have implemented a brand new technique recently. It is not driving the client directly to the product, and then taking you to a complimentary deal, which is the no-cost masterclass. Following that, we offer the backend. Our experience has been excellent."

The method of retaining customers who are already there is easier than finding new customers

Each new lead you receive it is the act of helping them move through the funnel of sales. It's a lot more challenging than convincing customers to come back. So, it is important to focus on the retention of customers on the same basis or greater than acquiring clients.

If you want to retain clients, there are ways to go about this:

  • Customer service that is top-of-the-line
  • Send surveys to customers to gather feedback
  • Get testimonials from customers who are satisfied (offer incentive programs, if feasible)
  • Create a product that has a different design to meet market demands

Then, when she formulated the second offer, Ellie shares, "I received my first credit card offer to business class for 15 dollars. In the meantime, I began to hear the opinions of my clients regarding what they'd like to see next time around. This led me to come up with an idea for having Business Credit revamped. The end result was that I designed a comprehensive Business Credit masterclass, and after that, the complete collection of services. It resulted in a number of clients who purchased first, followed by purchasing another product for the remaining gap. Then they bought the third one because they had increased their knowledge, and wanted to learn more."

The expansion of B2C and B2B businesses with Multiple Revenue sources

Jessica Chen, Global Communications Expert and CEO of Soulcast Media

Description of the presentation talk will cover all businesses are comprised of three primary components of revenues and sales that must consider the quality of their products and services and the content they produce to explain the products and services they offer, as well as the platforms that they utilize to share their data. In this talk, Jessica discusses the power of LinkedIn to help companies communicate to their customers (B2C) as well as other companies (B2B) as well as how you can create content that appeals to both groups of customers and the ways you can improve your offerings and services to satisfy the requirements of both types of audience.

 LinkedIn is a great method to share your content and increase your visibility

Many professionals and entrepreneurs use LinkedIn but don't think of it as a tool that can help them increase your profile and publish articles. LinkedIn is seen as a means of building their resumes, and looking for opportunities for networking and connecting with people who you already know.

In the real world of today, LinkedIn is a social media platform. It is comparable to Instagram and X (formerly Twitter), and ought to be viewed as one of them. Its only distinction is what sort of content you share.

LinkedIn's biggest draw is its presence on social networks. Jessica declares, "The appeal of LinkedIn is that you're able to reach those that are at the stage of developing themselves as well as eagerness to grow. "

Jessica will share her story of how she developed by sharing the experiences she had being a journalist in 2018 prior to becoming qualified to be an Top Voice and a LinkedIn instructor within five years. The main reason for this is that she stays present on LinkedIn as well as connecting to a variety of people that can profit from her services of helping others to improve their communications skills.

Modify the message you send in order to meet the needs of both B2C and B2B viewers.

The majority of entrepreneurs believe they'll be noticed by ensuring that their work is targeted at those who aren't actually persons. But that's not true.

One of the advantages of LinkedIn is the capacity to allow users to change the contents of their posts to appeal to both B2C and clients. LinkedIn's services don't have to change, but altering how you promote your business could improve the visibility of your enterprise and permit customers to be drawn from both the professional and personal side.

"I am aware that when I'm trying to talk to a B2C audience I'll employ terms like "you," "your" Have you thought about what ...?'" Jessica says. Jessica. "My way of speaking is very clear. So, anyone who's reading my blog posts will be likely to feel as if they're reading something intimate.

     "[With B2B, the market for business to businessrather than using words like 'you' and "your" I'm framing my presentation by using things such as "the team" in addition to "the group'. This is more uplifting and less personal."

Create yourself as a thought-leader in order to get in touch with a B2B market

In contrast to the average customer that just wants a quality product, customers who are B2B must be confident that they are purchasing the top quality. To draw attention from B2B customers, you'll have establish yourself as an expert or thought-leader in your industry, even if the products you sell are targeted at B2C buyers.

If you are an artist, then you could create and sell an online photography course for your B2C customers. For B2B clients, you should write a thoughtful piece about your career in the field of art, or about starting the business you'd like to establish through your art. If you are able to give individual classes that aid employees in becoming more productive, then you should communicate with B2B clients with details on ways to improve the effectiveness of your company.

So, you'll have the ability to go beyond providing B2C products including one-on-1 courses and online education as well as speeches and presentations.

Learn the Art of Designing Your Personal Brand through video

XayLi Barclay professional along with Visual Content Coach for Start Shoot Expand

Description of the session If you're proprietor of a company don't think about how hard it can be to get noticed, particularly when marketing in sectors or markets that are saturated. One way to combat this is to create your personal brand through videos. This could be shorter TikTok clips as well as Instagram Reels or longer-form YouTube videos. In this talk, XayLi explains how you might use videos to promote your online course in addition to generating sales. Create your name as a brand on the minds of those who purchase from you.

There's no reason to get started.

If you're making your first video or your first livestream, it's not mandatory to make everything flawless. It's okay to begin with your existing content. Beginning, viewers will overlook the quality of your video and editing skills since they are aware that, over time, they'll increase your skills.

XayLi herself was one of the very first one to debut with a laptop, white background, and the ring light that was inspired by the mill.

"This is where I began my journey at my very first job I even got invited to be one of the experts" she says. "I tried to stay patient until I got to the point of being in the newsroom and taking my first class. I taught people. I utilized the tools I owned because I realized that the concept I had to convey was not just about the gorgeous home you could be.

In the present I've got an entire studio which I built in my home However, it's my very first studio I built a while ago. "

There are many resources to be found once you are able to gain access to greater

If you start to earn more attention as you share your videos, and you begin to earn income it is possible to increase the quality of your equipment as well as improve your tools for creating videos. It is for instance possible to buy a brand new camera or tripod stand (worth between $500 and $1,000) with a green screen and E-CammLive as well as Teleprompter software. It is also possible to purchase having an Adobe Premiere subscription for editing.

An update on the latest technological advancements and setup improvements XayLi discusses "[At this point] you can have diverse camera angles in addition to other. It's the perfect time to invest money in such equipment since you're earning money. We all think that it's important to look good for the sake of earning cash. No. It is necessary to get into the market so that the money can begin to come into."

If you're making enough money it's possible to outsource the editing of your videos along with distribution contractors or employees.

HTML0 Pay attention to one thing right now

The common belief is that you have to do all things to expand your business. You must have blogs on every channel, be involved in the latest trends as well as talk on a variety of subjects. It's just not always true. It is better to be focused on just one particular area for a short time while you build your personal impression. It will prevent your enthusiasm from decreasing and consuming long hours, it informs your viewers of what they are looking forward to each when you make your video.

In line with XayLi Barclay's "Rule of Five Fives" Here are five elements to consider when you are developing your digital strategy

  • One product or service
  • The market you can be targeting could be a market that you can target
  • Tool for conversion with one lead.
  • The main source of traffic
  • One goal of the business

Memberships comprise of The Good, The Bad and The Ugly

Teri Ijeoma one of the original creators of Trade & Travel

Class Summary If done the proper manner, memberships could be great businesses to establish better relationships with clients as well as generate additional revenue. Teri Ijeoma has created a web-based membership site that is geared towards Trade & Travel and she currently hosts more than 35,000 students who attend her classes as well as more than 185,000 email list members. In this presentation, Teri shares the benefits from establishing a system for membership along with a detailed outline of the ways organizations can create and manage the members to ensure that it is efficient.

Be aware of when it is time to switch from a membership model which is completely free, to a model of paid dues

If you're not a well-known company, you'll have to develop a subscription program with benefits that are free of expense. Teri began her subscription using an account with Facebook which is completely free. If you are growing your social network, it is crucial to be aware of when it's time to switch from a Facebook group that's entirely free, and switch into a paid-for subscription model.

There are some warning signs to be aware of before beginning a new turn

  • The company you work for is expanding in size however, employees must pay a monthly fee in order to receive this deal instead of paying for other benefits or services the business provides, e.g. year-long customer support, etc.
  • Each member has their own groups or gatherings, which makes it challenging to manage the activities of the group.
  • Moderators are appointed as coaches who provide consulting to participants of the group but they do not earn any more money through the membership of the group.

HTML0 Your member program is a program of its own

Some companies offering online classes offer membership to their participants as an extra benefit to their classes. The membership program is an effective option to make your course worth more, but it should be treated as an actual item, and not as a supplementary benefit.

In an interview about the benefits of Teri's Trade & Travel membership, Teri says "In the beginning, I believed it was just an extension of my travels. But, that's not the circumstance. This is a product that is distinct from any other product. It should have its own staff, marketing and marketing strategy... It's best considering it as as in its entirety."

Make sure you know what fees you'll be charged.

If you're moving from a free organization to one financially supported, think about the amount you'd like to earn, before determining the price of your proposal in relation to that same. You can make your offer more affordable to draw many more members. If you are certain that the offer has top-quality components, do not hesitate to ask for a more expensive cost for it.

Similar to the example above. If your goal is to make 10,000 dollars per month, it's best to attract 500 clients making 200 dollars per month rather than clients earning $100 dollars per month. The higher the cost you decide to set, the more likely customers would be eager to join. Also, you'll achieve your objectives for income quicker and you'll be in a position to monitor your plans.

Discussion Panel Discussion on The Head of Table

Diandra Marizet (Host) Executive Director and co-founder of Intersectional Environmentalist

The outline for the discussion features participants Cicely, Ellie, Jessica Cicely and Jessica XayLi, sharing their views on the significance of diversity and inclusion in the work place. They also discuss challenges females and BIPOC entrepreneurs face as they develop their own businesses and ways they can determine the price of their product ethically a capitalist market.

Below are some of the most important concerns and questions in this debate:

     Entrepreneurs who are women and especially those from ethnic minorities that have an under-representation, are financially secured at first. What issues, challenges and potentials do this create for female entrepreneurs?

Ellie Diop: Just like there's lots of stress related to poverty and wealth also. If you're the sole one in your family who earns an income that is between six and seven figures, then your enterprise has plenty to be learning from. There's a stigma that still persists when discussing the subject of money, especially for people that is of color, and earning more than most people see in their lives.

When I first made a million dollar, I felt scared to leave my mother's house. I was hesitant to put into the account due to the fear of not knowing what I would take if the money went missing. Also, it was an emotional experience to notify my relatives since I was afraid they'd be able to see me in a different way.

The one thing I'd like to see more of is collaboration places like these that can eliminate negative stigma and say "Hey there's something happening? If you're worried about making more money, how do you best utilize to make it happen? Don't be shy to voice your opinion". This stigma is the reason that lots of people earn lots of money and return to their previous job.

     In the world of business there are times when it's essential to blend codeswitching in or remain quiet, or to leave some individuals out. We have times where people don't feel that we're component of professionalism. What lessons have these experiences imparted to you regarding what you can do to help the society which you live within and how can you incorporate it into your job as a DEI professional?

Cicely Blain Cicely Blain: Within the system of media we were raised through, it was an a particular sort of person that is featured in TV, media, and social media, as well as when certain people are given a lot of publicity as others are censored. it becomes obvious that one must adhere to a certain style of talking and being.

If you can find a place in which you're admired because of who you are by people close to you and by the people you lead (even even if they're not having the same experiences like you) it's an amazing feeling. As representation increases and there are more chances offered, there's still two standards for how people present themselves. It's not difficult to get caught up by these two rules (even even if it's not likely to be the case) which could hinder the way we achieve our goals.

On TikTok there's an abundance of users that don't look polished and put together regularly. Although it's wonderful, I think that the possibility is limited to some users because of the growing perception of how others perceive other users and their own image.

If you're faced with the challenge of having to determine that your current route doesn't align to your abilities and what your dream career could be, what are the benefits of changing your career into full-time entrepreneurial?

Jessica Chen: All of those who reach the point where we are aware that the vision which we've set out to attain is achieved and we're now willing to look at a different route. In my case, I was in an extremely rewarding job which I enjoyed for a time, but after ten years of work, it became apparent that I had something else to give. I've always been the kind of person who has the ability to make my own choices. Then, I started to think about ways I could impart my experiences to my fellow students.

My initial job was as a journalist, which you can consider it a "proper" job. It does not allow you to share your thoughts, and does not have a unique style when you tell people's experiences. It was an uphill task to start creating my own style and showing my personal fashion. The process was certainly an experience of learning.

     What is the best way to price the services or products you offer to attract customers with the same mindset in search of information about you and the worth of your products or services?

XayLi Barclay The majority often that we market at a low price and overburden the person who's investing that is not beneficial for the person investing. It's not difficult to imagine that there's a big number of customers who buy your products at a low cost. But the reality is that there are people out there who have a feeling of being overwhelmed, but they aren't ready to take action.

I sought out the services of a business coach to determine how much I'd earn before deciding what I would charge, based upon the number of students. The majority of creators who offer online courses for $7 to earn more than six figures on the course but are not able to figure out a price. If you're an artist who has a small budget, it's important to understand what you're hoping to achieve as a business and to determine the appropriate price for your service.

If I can provide five online classes at an expense of $1,000 for each course, I'll make five thousand dollars instead of offering 500 courses at the cost of $10 per each class. Take it in this manner. That's exactly what I was forced to traverse.

You can view the instructional classes in Think in Color 2023 on-demand

The following is an overview of important information of the conference that ran over 3 hours. The conference was created to help budding as well as established entrepreneurs in developing economics. We encourage you to go deeper into the areas which have caught your interest.

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