How William Kaven Architecture is cutting the cost per click down by nearly 50% with video

With their completed places, and also, their video marketing their renowned designers and architects at William Kaven Architecture are aware of the value of a strong design. They've traditionally chosen to produce full-length video projects in order to show off their works. "Each short film we produce requires a lot of work and calls for sophisticated software to edit films," says Partner Daniel Kaven. But 's intuitive video creation tool has opened new avenues for the design studio.

Creation of videos, unlockable

"We typically make four short films per year," adds Daniel. "But we're planning to make use of Create to boost production up to one movie per month, with varying lengths and levels of complexity, as well as many shorter videos for advertising for marketing purposes."

The user-friendly interface of Create helps make editing simpler and faster for work that is short-form."   Daniel Kaven, Partner at William Kaven Architecture

Stunning design, meet stunning ROI

The folks from William/ Kaven aren't only creating more content than ever before. They're also putting their energy into content that's proving out positive business results. Through a recent campaign on social that included videos from Create, they saw 11percent lower costs per lead as well as an decrease of 49% in cost for each click as compared with industry norms for similar content. (Not to forget a substantial uptick of IG following!)

From architecture award applications to community-based design networking video is already an integral part of William / Kaven Architecture's marketing strategy, however the design team is continuing to increase their video output to drive more engagement and surface qualified customers.

"We've been experimenting with the use of video and images into our content and posts, and have seen increased engagement with this content," adds Daniel. " Create's user-friendly platform makes the editing process more accessible and efficient when it comes to short-form projects."