How Valeria Hernandez built a mindful wellness coaching business and stayed clear of the creative

Discover how the Wellness coach as well as Creator Fellowship winner Valeria Hernandez is able to create a profitable online company that helps women adopt plant-based foods that celebrate their heritage.

In the time that Valeria Hernandez faced health issues, she discovered the benefits from intuitive eating and plant-based nutrition. In a bid to apply this knowledge to traditional recipes, Valeria started crafting authentic Mexican recipes made with vegan ingredients.

Today, Valeria shares those discoveries through VegiVale, the health and wellness coaching based on plants business that helps clients in eating more tasty fruits and vegetables, savor their favorite foods from the culture they love and lead more active lives.

The path of the creator wasn't always smooth sailing.

In the process, Valeria faced a toxic rush culture that was prevalent within the online market. She was constantly pressured to join in with the masses despite her own feelings that were leading her in a completely different direction. After that, she was able to change her mindset of an employee and become a decision-making business owner and balancing the expansion of her company and the typical working hours of 9-5.

Through tackling these challenges that Valeria has been able to establish her ideal business, achieve an effective work-life balance and discover her unique way to go.

This is the way Valeria inspires women to take plant-based food choices that respect their traditions, as well as creating a business of coaching that is with authenticity through the entire process.

Getting started within the health and wellness sector

In the beginning she was in a place where she had no friends. When she graduated from university and her transition into a full-time job, Valeria was lonely. Her physical health was not great as well. Valeria was following an all-vegan diet for number of years, and was struggling to come up with delicious and satisfying meals.

"I just kind of winged the idea of going vegan. I resorted to having french fries along with salad in the dining hall during college. That was not always allowing me to get the full nutritional value. So, it was not surprising that I wasn't feeling well."

In search of a solution to tackle both concerns all at the same time, Valeria found connections within the vegan community. The health professional she got was a specialist in plant-based eating and could identify what foods she required to take in order to be fit and healthy, to meet the nutritional needs of her body and get healthier in all aspects of her life .

Utilizing the lessons that her coach given her resulted in an 180deg shift. Motivated, Valeria become a health coach in order to help individuals live the best life they can.

Valeria was a coach with an organization which was part of a network marketing program, however she wasn't a fan of how the main focus of the training was the loss of weight and diet. She felt limited by the coaching model of one-to-many and stressed by the pressure of constantly acquiring additional clients.

Valeria dreamed of creating the perfect experience personalized and personal to her clients which would allow her more flexibility. Then, 2020 happened.

With the world in turmoil, Valeria decided that she was finally ready to tackle things in her own style.

The first clients we meet

However, Valeria realized she could draw on her existing contacts to gain experiences and come up with an idea for a business.

First, Valeria used contacts she'd created through the network marketing. They were already familiar with her coaching style and were interested in having an experience that was personalized and personal.

Then, Valeria reached out to her fellow classmates from the circle she had met at school, the community she was in, her family connections in addition to her people from the same circle.

It initially was a bit anxious to share her idea for a business with "real-life" family members and people she knew. However, these friends proved to be one of her biggest admirers.

The business grew. "I first started one-on one coaching and really liked it" the coach tells us.

"I've pivoted a couple of different ways in my business. However, my desire is to assist others in eating the more plant-based diet. My goal is not to force people to switch to a vegan diet. Most of my clients are not vegan, but I am focused in helping them to eat more plant-based food as well as listening to their body."

The choice to narrow down

After she'd had her first clients on her list, Valeria had a better idea of how she wanted her company's future to look like. What she needed to decide was who would be her ideal customer. But, the thought of narrowing her clientele as well as the pool of potential customers -- appeared daunting at first.

"It's tempting to to create something that will be beneficial to everyone, and help everyone likely."

Today, Valeria believes that serving an area of expertise is the most important thing which is the reason her business be different. The decision she made was on serving women of color because she realized that many women had similar challenges to the ones she faced during her own personal experience.

"I considered this to be a great client group because, as a Latina I know the struggles they're experiencing. I'm able to speak about particular issues they might be experiencing that many persons would not be able to."

Valeria developed her program in order to help women from different backgrounds to incorporate their ethnic culinary traditions into their meals.

"I assist people in reconnecting with their ancestral food since we're frequently told to believe that traditional foods don't have health benefits, which does not always hold true," Valeria elaborates. "That attitude stems from food habits and the white supremacy. So getting out of that by helping people to improve their health is the aim I'm trying to achieve."

"There Seven billion individuals in the world. If you attempt to assist everybody, and extend your hand to all, you're really speaking to everyone. This is much more efficient when you concentrate only a select segment of people with whom you've developed a relationship... since they know they are talking only to the people they are talking to."

Utilizing for a simple, streamlined business

With a clear understanding of her business's plan and deciphering the target market, Valeria turned to to set up her home on the internet. Valeria provides training sessions for fitness and an online cookbook that features vegan Mexican foods via her website.

As a client, Valeria knew making different logins for several platforms in order to access one creator's work was frustrating. Valeria was not keen on forcing her customers to follow the same steps.

" aids both on behalf of the entrepreneur and also on the client's perspective. The customers have only one login and they can access every product they have purchased through me."

Valeria insists that you don't need to use the same tools as entrepreneurs earning six or seven figures as they begin their careers. It's not possible to ensure that you'll get similar outcomes. Also, the large bill could create unnecessary pressure.

" is an excellent approach to simplify this process. I'm all about simplicity, especially in this phase of my professional life."

Tips for other entrepreneurs and creators!

When asked regarding her tips for young entrepreneurs Valeria stated that it is important to listen to your intuition and find a balance between work and life and be decisive when it comes to decision-making, and put the emphasis on the health of your mind and body.

Take note of the voice in your head and follow what you find natural.

After building the VegiVale , Valeria learned that having your own business is a way to create an individual business.

"Put your blinders up since it's tempting to see what everyone other people are doing. If you notice 100 people performing the same activity, then you're likely to be tempted to follow suit," she remarks. "It's normal to criticize the actions of others. .... The great thing about becoming an artist is the fact that you're an individual. There is no one else who can achieve what you do in the same way that you do."

"The amazing aspect of being a creative is that you are one in a class of your own. No one can do exactly what you're doing, the way that you execute it."

"Even though there are thousands of health professionals on the market, I'm certain every time I talk, it will land differently as opposed to when someone else is saying exactly the same thing. Our messages resonate with different people. If you are trying to be a part of the norm, you're missing that distinct voice."

The reason for this, Valeria explains, is your special sauce for being a creator.

Valeria suggests entrepreneurs embrace what feels good regardless of the choices within your industry. "Everyone's linked to TikTok right now," she points out, "There are so many health experts there. I felt like I was not being noticed. Then I joined the social media platform, but it was not my style."

For Valeria, this format felt more authentic and enjoyable.

"I am unable to say everything I want to say in fifteen to 60 seconds, but newsletters have endured through the years. I want something more timeless if I'm going spend time and energy on it. If I did what everyone else is doing and joined TikTok without realizing that it's difficult for me and I'm not really enjoying the process, then I'm out of my league."

This doesn't mean you should dismiss everychallenge at work. However, if something is causing you slack consider other options.

Find a balance between work and family.

However, many entrepreneurs are caught in the trap of being too busy.

Sometimes, a toxic hustle culture can be the culprit.

While she worked as working as a network marketing professional, Valeria always felt pressured to be a gruelling worker and acquire the most customers. Her job was to stay up late in the evenings following her normal job, and then miss all of the time she had with relatives and friends.

The constant hustle didn't produce positive results. Valeria's mental health deteriorated due to her absence from family and friends.

Sometimes, the creators are too busy because they're driven.

"Creators are at greater risk because we love what we do. It is easy to lose the distinction between passion and overworking along with life and the creation of content. When you're passionate in what you do, and have a clear vision for your work, you will be difficult to turn off."

Valeria's suggestion: Take charge of your work-life balance and manage your business to make sure you have the work-life balance you've earned.

"I have watched many creators and entrepreneurs quit their 9-5 jobs and then recreate the same system in their business," Valeria says. "Why would you do that? What is the reason you would only have two days off in a week on Saturday and Sunday? Isn't that defeating the purpose?"

You're the boss, therefore you can:

Take advantage of your time off when necessary.

Reduce your hours and not feel guilty.

Choose to work with the period to manage fewer clients and get your own time.

Set achievable goals for yourself within a time-bound, achievable program.

Don't follow the traditional just because it's popular.

"Don't overlook the important things," Valeria reminds fellow creators. "You can live a full life without the Internet."

Make sure you are confident in making important decisions

When she first started the journey Valeria was struggling to make important choices. She now realizes that listening to her intuition and making a choice is vital to progress.

"The method you work in your day-to-day work is quite different than how you work as an entrepreneur," she shares.

"In an ordinary job, there are deadlines, tasks and the steps. There is someone that can guide you. For entrepreneurship, it's entirely yours. Only you can make decisions is you. making choices, and you have to trust your decision-making."

It's a huge amount of stress for anyone who's a new creator. When she's stuck and struggling, Valeria reminds herself that "not making a decision is inherently deliberation." This can help her to make her mind and execute an action plan.

It is essential to prioritise the health of your mind and body.

At the end of the day, Valeria insists on how crucial that you take care of yourself. While traveling, Valeria noticed that when she felt unwell emotionally or physically and her business took a downturn. If she was in good health, her business flourished.

To ensure that health stays at the forefront, Valeria follows the same advice she gives her clients who she mentors. "How do I teach my clients to rest at least eight hours each night as well as drink plenty of fluids and take their greens in when I'm not doing that?" she asks.

"I often consider what I would do if I were my client What advice would I give me to do in such a situation?"

What's next for VeviVale?

Valeria has helped many women of color live better lives with her VegiVale products  programs, products and newsletter as well as through her monthly newsletter. We believe this is only the beginning.

"With the assistance by my virtual assistant, we're in the process of creating an online course that will be launched at the end of this year. It's in an stage of infancy however, I would not have the ability to create the course without her help," Valeria notes.

By embracing her unique voice, maintaining a healthy work-life balance taking tough choices, and putting health first, Valeria built a freeing and exciting online venture. With solid grounding and a strong foundation the possibilities are endless. We can't wait to see what the artist has in store in the future!

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