How To Use Link Building to Increase Traffic to your Site
In this blog I'll be able to demonstrate how you can employ a widely-used SEO strategy to increase the search engine ranking of your course website. It's called linking If executed correctly, it will aid in attracting a flood of potential customers to your courses online.
The significance of linking building SEO
So you've done some and you're aware of the key words you want your course to rank for. Maybe you've written articles on your most popular keywords, however you're still struggling to make your site appear on search results. What's wrong with it?
This could mean hyperlinks
Links are one of the most important ranking aspects that are considered by search engines. The importance of links isn't only the number of hyperlinks that is important however, it is also the quality of those hyperlinks as well as whether or not they have been "followed" (the website instructs Google to consider the link in consideration for purposes of ranking).
However, Google does not specify what the importance of a link on each website and how many hyperlinks your website has. What can you do to profit from this ranking factor if Google gives you only a few details about it, or what it means for each site? There are numerous websites that can help you out. My personal favorite can be Moz , a tool that blends several different SEO tools into one package.
In terms of link-building, and also the unknowns mentioned above, one among the methods Moz performs is scanning the web for any links pointed at your site (or your competitors' sites). This information is then used along with some machines learning as well as a few other factors for assigning an Domain Authority value for each website (this is a Moz metric, and not an authentic Google measurement).
If you examine your site's Domain Authority, you can begin to construct a picture of the value your website is in relation to its quality and the number of hyperlinks you've got. Because we aren't certain of the way in which the Google algorithm really works, we will never know how close the values given by Moz match the reality. But, Moz is still a useful guide nonetheless.
Why you should offer a portion of your course to the public for free
Links are crucial in determining the position of your website. But how can you convince others to add links to yours?
People will also link to you if they think your site's worth checking out. If you offer an informative piece of material for free, you are increasing the chance of other visitors finding your website interesting, thus improving the likelihood that other sites will link to your website.
If you're a course supplier, then you're placed in an exceptional position. You already have plenty of valuable content that users are eager to grab their hands on. Therefore, I encourage you to share some of your material at no cost. You could create a mini-course. Or offer a couple of classes in your primary course accessible as the free trial program, such as. By providing freely accessible content for everyone, you're increasing the chance of someone linking to you.
Choose a non-branded keyword to focus on
Before you start publishing web-based content for free or requesting for other sites to link to your site, you'll have to pick a specific search term you'd like to rank for. This should be a non-branded such as 'cookery' for example, since these kinds of terms are those that bring in new clients to your site.
Once your have decided the most relevant non-branded keyword to your company, you can start implementing your link building strategy. For the purposes of this post, I will keep using the 'cooking course' keyword for an instance.
- URL: jackscooking.com/cookery-course
- Title Tag Description Tag
Next, you need to determine what content will be included in the body of your website. When you place your free course on the page it provides the incentive for other sites to connect to your page. Also, make sure that your course video is near the top (if not at the top) so that prospective linkers see the valuable information immediately.
A second thing to bear in mind is the fact that Google assigns a higher value for pages that have more text in them. They believe that having more content on a website will be more beneficial to users. Although we've put a video in the upper right corner of the page Google is unable to crawl the video's content of that video, and consequently, we have to add more text to the site to prove to Google that the website is valuable.
From my experiences, it's helpful to include about 1000-2000 words on the page. A simple way to accomplish this is by adding a transcript of the video at the end on the webpage. In the event that you require additional text, write a bit more information about the advantages that come from following the course, such as getting healthier food and having more fun in the kitchen.
Get links from websites with a an excellent Domain Authority
In the first place, start by identifying websites having a high Domain Authority that might be willing to link to you.
Conduct a Google search on 'cookery blog sites Make an inventory of the websites with the Domain Authority above 30. It is also possible to look up 'cookery course comparison' or other search terms related to cookery courses, and then make a list of the sites you find there too.
Here is a screenshot of some of the sites that show up on Google's search results page for "cookery blogs", along with the Domain Authory (DA), thanks to Moz:
There is also Moz to search for all websites that have links to any website. Another strategy you can utilize is to compile the list of your cookery competition and then see what sites link to these courses. If a site is linked to one cookery course It is most likely to be open to the idea of linking to other cookery classes, particularly in the event that you can sweeten the deal by offering a no-cost cooking class. If you want to, you can join Moz for a free 30 day trial, and then download all website link profiles that you'll need to in that time.
When you've compiled an inventory of websites that could be willing to link to your site, conduct some research on the site and try and find an email address from the site owner or blog administrator. Hunter is an excellent tool to do this.
In order to increase the chances to get a response I would suggest sending a customized email to each owner of a website or blog manager. The goal here is to provide them with a reason for linking to your site, in a way that makes sense for them and provides value to their readers.
Here's an example of the kind of email you could use to send an email:
Hello [name]
I've been following your blog and it's got some great material! I really like your article [insert the article here] ].
I've recently put together a free online cooking class which you may find useful. Are you interested in taking a look or perhaps posting a critique of the course for your website (if you think your readers will enjoy it as well). )?
Please let me know If this topic interests you. I'd love to send you the course.
Thank you so much Keep up the good work!
Jack Saville
It is important not to make a request or mention of an immediate link and to maintain the interest of your students in your course. If they promote your program on their website They will most likely provide you with a link likely without asking. It is possible to offer a special discount or additional bonus for those who visit their website.
Use your keyword as the anchor text which connects to your site
Another thing to keep to keep in mind while building links will be the anchor words that you use in the links that you get. When you do get to the point where you're soliciting the link (or wanting them to change a link they have already offered you) it's crucial to ask for the URL to be the specific page you're trying to rank for the chosen keywords, and also ensure that the anchor text in the link is the keyword you're trying to rank for.
So in our cookery course example, we would ask for a link to jackscooking.com/cookery-course from the anchor text 'cookery course'.
In linking to the rank page, using anchor text that is targeted this site has endorsed this particular page in connection with the term "cooking course" in particular'.
Quality link building helps boost your website traffic and also sales
Having other websites link to your site, specifically those which have a strong Domain Authority, will help you rank better on the search engines for your selected terms. It means that the people who are searching for that phrase are more likely find your website and online classes.
It takes time to execute this strategy properly and start getting ranked in search results for your keywords, however what you get is an ongoing flow of prospective customers to your courses. It's a pretty decent deal to my mind!
Jack Saville is an SEO Specialist with Bynder the digital asset management vendor.