How to Setup Google Analytics on Your Membership Website

If you're looking to enhance your website's member experience, you need a way to see how it's currently functioning. In the end, if you don't know about the actual situation, how do you know if your efforts have had an impact, whether that's positive or not?

One of the best and most well-known methods to get a good analysis of many aspects of your site is to link it with Google Analytics. It is a free Google Analytics service.

Doing so lets you quickly look at the amount of visitors to your website, what pages are most popular and also where your target visitors are located.

Google Analytics can do a lot more than that though. Therefore, whatever part of your website's membership that you'd like to track or enhance, this no-cost service is sure to provide all of the data you require.

In this post we'll show you how easy it is to set up Google Analytics on your membership website to start getting a better insight into who's accessing your website and what they're doing after they're there, and the extent to which your website will be against the goals you set for it to achieve.

How to Set Up Google Analytics on Your WordPress Membership Site

Though any kind of site can be linked to Google Analytics, WordPress users enjoy a streamlined experience in making connections to the free service.

There are plenty of plugins that simplify the process of connecting the WordPress website to Google Analytics, arguably the most popular is Google Analytics Dashboard Plugin to WordPress from MonsterInsights.

With more than two million active installations and a rating of 4.4 from 5 stars as well as the paid and free versions of the plugin, it is suitable for integrating the various types of WordPress websites using Google Analytics.

Join Google to create a new Account

If you're still not signed up for any Google services, such as Gmail and Google Drive, or you'd like to use a separate account for Google Analytics, the first process to setup Google Analytics for your WordPress member-only website is to sign up for the Google account.

In case you want to set up an account you can create one by visiting Google Analytics. Google Analytics webpage.

Create a New Google Analytics Website Profile

After registering to create an account with your Google Analytics account and logging into it, it's a great idea to create a new account for the website that you'd like to make use of this service on.

As one Google Analytics account can be utilized to analyze and monitor several websites, it is possible to set up multiple profiles so that you can keep the data distinct.

If you are you're logged into Google Analytics, click on the Admin option in the lower left corner.

From the screen that's displayed after, select the Create Property button.

On the Create Property screen, you must select website type, then input the address and name of the membership site. If the next screen, which includes the tracking ID is shown, your new site property has been successfully created.

Install an WordPress Google Analytics plugin

When you've got your Google account ready and have registered with Google Analytics, it's time to add a Google Analytics plugin on your WordPress site to ease the link of this service to your website.

To install this, or another plugin, sign in to your WordPress dashboard. Then, navigate towards the Add Plugins page. Click on the Add New item in the Plugins menu.

From on the Add Plugins Page, type MonsterInsights in the search field and click the Install Now button for to select the Google Analytics option in the results.

After pressing the Activate button after clicking on the Install Now button The plugin has been added and enabled on your website.

It's likely that you'll be taken to the Getting Started page of the plugin. There, it is possible to watch a video overview of the Google Analytics Dashboard Plugin for WordPress created by MonsterInsights.

The time has come to connect your WordPress website with your Google Analytics account.

Integrating Google Analytics with Your WordPress Membership Site

One of the reasons why Google Analytics Dashboard Plugin for WordPress created by MonsterInsights is the most recommended choice is the setup wizard feature that simplifies the process of applying this plugin to your site. If you see an Launch Setup Wizard button in the dashboard of your WordPress dashboard, simply click it to start.

If the button to launch doesn't appear visible, you can click the Settings option within the menu of Insights in your WordPress sidebar of your dashboard. After that, you'll be prompted to run the wizard. After answering a couple of simple questions and then clicking several buttons, you should have set up Google Analytics on your membership website in no time at all.

Just remember to select that Google Analytics profile you want to make use of (probably the one you made earlier in this guide) using this web page at the appropriate section.

After you've completed all the steps and you've connected Google Analytics to your membership website.

Looking at Your Google Analytics Data

Another reason why Google Analytics Dashboard Plugin for WordPress created by MonsterInsights is one of the most popular choices is that it allows you to access the analytics information from the WordPress dashboard instead of just accessible on the Google Analytics website.

More data and reports are available on Google Analytics. More information and reports are available on Google Analytics website, but to save time, it's best to have access to an instant overview of your most important metrics right from your WordPress dashboard.

Final Thoughts

After you've had Google Analytics set up on your WordPress website for membership, you can start to get a better understanding of your audience as well as how they are engaging with your website's content, and also how efficient your site is at converting visitors into members.

If you'd like to know the more details about Google Analytics, we've published an article about how to use this service to enhance your membership site. You can also take an instructional course that is free available on Google Analytics. Google Analytics website for those who really want to maximize the benefits the service.

 Do you have any questions about using Google Analytics for your membership site? If so please, leave a comment in the box below.