How to Sell on Facebook (A Plan for Facebook Group Managers)

If you're looking to promote an online course, you're likely require an audience. And ideally, you don't wait until the moment the creation of your course to start building that community. One thing I've learned in my time as an entrepreneur - building an item and then seeking out the right audience to sell it to, is like putting the cart before the horse. A better approach is to create a community first. Find out what they want, and then market to them the product.

Making a course is an excellent opportunity to gain a following to your course online. It can help you build a community of customers and leads that will provide you with the insight they're looking for, require and want to buy. Within the context of a Facebook Group you can watch posts and learn about the desires of your followers, their language, and gaps where they aren't being served and offer them preciselywhat they want, in less time than trying to figure it out on your own.

In this article I'll show you how to build an online community with Facebook Groups. Facebook Group, tap into that group for what they want, and before creating the group.

  A grave error to stay clear of  

In my years of doing consultation and launching online courses I've witnessed one deadly oversight that I'd like assist you in avoiding. That mistake is launching an online course without having the community.

Perhaps you've witnessed this happening and, perhaps, you've been there. It takes you a long time to create your online course. You're excited to serve and sell, and you labor over your course online with awe-inspiring enthusiasm - only to release that course open to the general public...

... crickets.

Nobody buys.

It's hard to believe, but it's true. And unfortunately it happens much more frequently than the course creators would like to admit.

Instead of focusing on what could or won't sell, I recommend you invest your energy in building your community first. If you are the community's leader then you'll be able to find it easy to make income from coaching, courses or whatever you wish to provide.

When I first started building my own business, I was struggling to find a solid way to build a community around the business. It was a blessing that I decided to put my attention on my Facebook community more than anything other than podcasting. As I look back on the factors that helped me promote my online course with such incredible force - it was definitely my Facebook community. That group became a strong leader for networking, contacts, socializing, and tapping into what an already-built audience was looking for.

  Form A Community Around Your Course Subject  

If you are planning to market your online course to participants of the Facebook Group, you first have to create an account that is relevant to your niche and.

As for me, I've built many groups. One that has been the most successful to me was my Secret Weapon for Podcasters group as well as my Pay2Podcast group (the latter of which is one that is paid for). Having a group that is specifically for podcasters has enabled me to market to those in the podcasting niche.

Had I built communities that were dedicated to fasting weightlifting, diets or something other than my specialty I'd be able to build a community comprised of individuals who would not be interested in my on-line courses about podcasting.

If you don't yet, I suggest you sign up to Facebook and create a new Facebook Group. When you've completed this process you'll need to think of the title of the group. That leads me to my second idea:

  Name Your Facebook Group To Improve SEO  

When many people create a group, they try to come up with catchy names. On Facebook that doesn't work so well. If you consider Facebook as a sort of search engine, you'll realize that it's not particularly adept in crawling to find specifics - it instead uses more literal phrases.

As an example, if your group was named "Fantastic Beasts" and the group is specifically for those who love gyms, Facebook doesn't know that. You can instead name your group, "The Weight Room" or "Gym Enthusiasts - Who Want To Get Ripped." You can use the name when searching for your topic within your group's name.

If you're a group for digital marketers or Instagrams users, put the keywords in the beginning of the group's title. The only time you'd do good to be fancy with names is if you've have a loyal following and can direct a good flow of fans into the group. If you've got a solid foundation with a significant following (like Lewis Howes or Hal Elrod, for example) it's well to use your name within the name. But if you don't have a lot of fans that are likely to search for your name on Facebook or who you can contact via mailers, ads, podcast or any other means - use the keywords which reflect the subject of your class within your group's name.

  You Have A The Goals On The Facebook Group  

Similar to my previous tip about creating a group that is niche-specific and pertinent to the target students for your online course The group must also to be able to serve a reason.

The goal of your group isn't offer products (including the online course) to members. Sure, you'll be using your group to create leads for your , get clients, and sell more courses, - but don't position it that in a way that isn't logical.

One great example of a community with strong goal can be found in the Order Of Man Facebook Group. With more than 40 thousand active members, Ryan Michler's group is now a community on the internet unlike most groups online. There are many posts within the group that are between fifty and often in the hundreds. Men who are focused on their work can connect, discuss an issue that is clear: what it means to be a man as well as how to improve as a man.

When you create an Facebook Group to build a community of your target audience ensure that the group has a clear focus. As you've seen these groups, they all have mentioned are highly focused and have a strong goal. This focus can assist you when it comes time to promote your course to your community.

  Ask People To Join the Facebook Group  

The process of building your community can be a laborious. When you don't already have a community, you'll need work hard at this - but in the final, you'll be rewarded. According to Arne Giske who is an experienced Facebook Group Growth Hacker told me on the Thriving Launch Podcast: "At first it'll require a lot of effort. If you're new you're going to put some effort into the process. However, once you've established that community you'll be able to sell the things you've got. And not only that, but you'll have a community who will tell you what they want and then you'll just have to create it, and then sell it to them."

The work required upfront is worth the time and effort for the end result.

One of the best methods to build that community is by simply making Facebook posts. It's the method my friend Tim Hoover did with his Elite Fitness Group. With practically no email list and no community yet Tim Hoover made use of this strategy of just making posts and inviting people to join his fitness group. He's got over 500 highly active members. Similarly, this is my method at first, but within a brief period of time I stopped inviting for people to join my group because my group members started to recommend and add their friends.

This may seem daunting or time-consuming to establish an audience if you don't already have an audience - but all of us have started from scratch. Take Arne Giske, for example. When he started his group when he first started it, he was only 23 years old and living in his parent's basement in a jobless state, and completely not yet a part of the internet marketing industry. He stuck to this approach of continually soliciting members of his targeted public to join his group. Today, his group boasts nearly fifty thousand members who are attentive. If you're one of the Millennial business owner, join his group to see the strategies he's using so that you can mimic his strategies for your own group.

  Here are a few different ways to inform your friends about your neighborhood:  

• Videos on Facebook (if you're just beginning to learn about advertising on the internet, take it easy with this)
• Email to your audience as well as friends and anyone else who you think might be interested
• Private Facebook message inviting people whom you believe might be interested in joining the page and its contents
• Link to your group via your main menu information on your website
• Social media posts that include links to your group
• Make a shout-out on your podcast on behalf of your group
• Requesting your friends to share the news with their circle of friends, and then create posts on your group

  Enhance Group Membership by The Giving of Incentives to Join  

You can incentivize membership by hosting giveaways, or by offering unique content, such as videos, and content that aren't released in other places.

You can also provide a few minutes of additional time to you through the group, time will not be offered anywhere else. The specialness and exclusivity also helps to establish the group and you as an authority for top-quality service and knowledge within your area.

  Here are a few concepts for giveaways:  

• Special PDF reports
• Hidden or sought-after hacks are typically given to your clients
• Videos for training and walkthroughs are what users would like to see
• Free online courses

It's the type of things that make people wish to offer their email addresses attention, time as well as help. And it's exactly why people are drawn to become part of a community.

Offering giveaways and exclusive gifts are exactly the kind of thing Ryan Levesque did when he was building his Next Level Mastermind group (it's an online course that is paid for, but nonetheless he exemplifies this type of example to perfection). As he launched the group, he provided a slew of tantalizing giveaway prizes. He offered gifts to individuals who made the top post in the group (which made members want to contribute and they actually did!). Then he offered affiliate prizes for those who joined the most people.

This strategy Ryan Stewman utilized to grow his, Sales Talk With Sales Pros group to become the biggest and most active sales group on Facebook. Incentivize members to join. Utilize whatever resources you have. In the beginning, you'll seem like you're giving away every piece of artillery in your arsenal, but when you grow into a group of dedicated and thankful members - it'll yield dividends.

The value you give for a group that is free may appear exhausting, but it's how you're winning interest. That's the way you're earning supporters. If you're tired of it and you're not used to giving the attention you deserve take a look at the words Gary Vaynerchuck says in the video: "I Day Trade For Attention." When it comes to the world of sales it is crucial to pay attention. It's the reason Coca-Cola, TMobile, and every giant corporation spends billions on running ads as well as grabbing your attention.

You are trading some value to gain attention and trust and helps you create a community of committed customers and steadfast fans.

Join the Facebook Group You're in to Conduct Market Research

We're now getting closer to selling, however we're not there yet. Right now you have an account. It's targeted, it's humming up and users are joining. You're providing value and building the trust of your customers and fostering engagement.

It is next time to ask individuals about their concerns. Find out what they need. Learn about their needs and find out the details of them to create an online program that's exactly what they want. That way, when you present them with an offer, they'll purchase.

Keep track of their comments and struggles, their pain points and the entire information to selling an educational course.

  Here are some methods you can conduct market research in your group:  

• Participating in polls with the group ( here's how to go about it)
• Asking questions about pains
• Inviting discussions
• Commenting on statuses and inciting greater conversations

The market doesn't have to be complicated, it's easy as simply asking. Note what's being stated and what's being asked for.

  Utilize The Data to Sell Your Course  

I'm not a big advocate of the old-fashioned adage "build it, and they'll come." I prefer to invite them to come in, gather and offer them the things they need.

As Russell Brunson has said in his book, Dotcom Secrets In the places where people congregate, there are opportunities for business. In the past, it was hard to find communities that you could join and ethically use them to sell to make sales Facebook Groups allow you to accomplish this by yourself with a minimal investment.

When you've tapped into an audience that knows what they are looking for They trust you and will be happy to purchase from your.

It's not that difficult as you've put in the effort to establish trust, build communications, and draw attention.

You'll need to begin discussing your plans to develop a course that serves the requirements of your target audience (which the time you spent with them and your studies have assisted you to collect the information). By posting content and posts, it is possible to plan how to create an online course to help them solve these problems.

Instead of putting together your course only to fail when no sales happen - you can pre-sell the course to a small group of beta users. As your course is still in beta and is live this means it's less expensive as it is live, and also offers perks which won't be offered later. If you've done your research properly you know what people are looking for in an online course and so the pricing won't be hard to determine.

Since you've built trust and awe-inspiring attention, people are likely to be reading your posts and curious about what you're working on (which is essential to sales). Since you've given value for free, there's no reason to doubt that your premium content is even more valuable and worthwhile.

For me I've achieved this using my Paid2Podcast course and also my ProfitFromFB course. Both of these courses were validated by actual sales. This has justifies the need to market this course to anyone outside members of my Facebook Group.

  Create Your Community Prior to You Design Your Course  

If you stick to the guidelines I've provided in this piece There's no reason to not create a group of active people who is interested in your area. By doing this you'll avoid making a course that no one buys by verifying what they want to learn upfront, then developing a course to teach the students precisely what they would like to know.

Luis Congdon is a digital marketing expert in business. Congdon has been quoted and featured in Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and numerous other publications. To get the free training in digital marketing to increase your sales online, head over to ThrivingLaunch.com