How to Sell on Facebook (A Methodology for Facebook Group Owners)

If you're looking to promote your online courses, then you'll need an crowd. If you're lucky, you shouldn't have to wait until when the course is developed before beginning to build that crowd. A lesson I've learned from my experience as an entrepreneur creating the product later, and identifying the right individuals to promote your product placing the cart ahead of the horse. A better approach is to first build a community. After that, you must know exactly what they are looking for, then make sure you market to to find out that.

The process of creating a course can be the best way to create an audience for your course. Even better, it could help to build a community of potential customers and leads who will give you the insight they want, desire and need to buy. Within the context of an Facebook Group you can watch posts and get insight to your target audience's needs or needs, as well as spaces where they're not being served - then give them preciselywhat they want, without the effort of trying to figure it out on your own.

In this blog post, I'll teach you how to establish communities using Facebook Groups. Facebook Group, tap into the group to find out what people want, and prior to creating it, you can create it.

A serious error to steer clear

In my years of doing consulting as well as launching online courses I've witnessed one fatal error that I'd like to assist you in avoiding. This is the mistake of creating a course prior to the time you already have a community online.

Perhaps you've witnessed this happening in the past, or perhaps you've witnessed this for yourself. It takes you a long time to develop your online course. You're excited to make sales and serve and you work to create the online version of your course in a frenzied manner, and then you open it open for everyone to view as well...

... crickets.

There's no reason to spend money.

It's sad. And unfortunately it happens far more frequently than course designers might like to admit.

Instead of thinking about what might or might not be a great idea to in the course, put your energy in building your network first. Once you've established yourself as the chief of your group and you'll be able to see it's effortless to generate income by offering courses, coaching or any other service you wish to offer.

As I started to develop my business, I struggled to find a solid method to build a community around the business. It was an honor that I decided to put my efforts on my Facebook group than any other thing, which includes podcasting and. As I reflect on how I was able promote my online course with such incredible impact, it was my Facebook group. The group has evolved into an excellent source of contact and networking, as well as socializing as well as a way to reach out to the current audience wants.

Build A community around your theme

If you are planning to provide the online course to those that are a part of the Facebook Group, you first have to create a Facebook Group with a high degree of relevance to your and niche.

For me I've set up different groups. One that has been the most effective for me has been my Podcasters Secret Weapon group along with those pay2podcast groups (the one that is a paid for). A specific group that is exclusively intended for those who are podcasters has helped me to market to those in the podcasting niche.

If I'd started communities that were focused on dieting, fasting, weightlifting or something different from my expertise, I'd have the opportunity to create the community of those who would not want to attend my podcasting courses on the internet.

If you're not yet registered, I would suggest signing up to Facebook and create a fresh Facebook Group. After you've done this, you'll have to come up with the name of your group. This is the reason for my second suggestion:

Make Your Facebook Group A Name to be SEO-friendly

When a lot of people join an organization, they attempt to come up with memorable names. In the case of Facebook it doesn't always work effectively. If you imagine Facebook as a kind or search engine you'll see that it is particularly proficient at crawling for information - rather, it employs phrases that are more concrete.

For instance, if your group is named "Fantastic Beasts" and the group is for gym enthusiasts, Facebook doesn't know that. Make your group's name, "The Weight Room" or "Gym Enthusiasts - Who Want to Get Rid." Utilize the of searching "Gymnasium" in your group name.

If the group you're in is one intended for social media marketers or users, then put these keywords into your group's title. The only reason you're well to get fancy with your title is when you built a solid following and have a large number of people joining the group. If you've already established a substantial follower base and have a huge following (like Lewis Howes or Hal Elrod as an example) It is recommended to include your name in your title. But if you don't have many followers who will likely look at your profile on Facebook or who you can contact via mailers, ads and podcasts or any other mediums, you should use keywords that correspond to your topic in your group name.

 Has A Specific Objective for Facebook Group Facebook Group

Like my earlier tip regarding creating an online group with a specific focus and relevant to the intended audience of your online course Your group needs to have a mission.

The goal of your group shouldn't be to just offer items (including an online class) to members. The group's purpose is to create leads, acquire clients, and also to market more courses. However, don't frame it in that manner.

A great instance of a community with significant purpose is seen in the Order Of Man Facebook Group. It has more than 40 thousand active members Ryan Michler's group is now an online community that is distinct from other online communities. There are numerous posts in the group that are between fifty and often in the hundreds. The men who have a focus on their job can come together, discuss the topic of the definition of man and ways to be an improved man.

When you start a Facebook Group to build a community of people who are interested in your content ensure that the focus is on. It's likely every group I've mentioned have been targeted and are driven by an objective. A strong focus on this will assist you in the event that you want to market your course to your community.

Invite people to join the Facebook Group you have created. Facebook Group

The process of creating your community can be a laborious process. If you do not have a social network then you'll have to work to build one - but in the time, you'll be rewarded. For example, Arne Giske one of the Facebook Group Growth Hacker told me on my Thriving launch Podcast: "At first it'll take lots of effort. If you're new to the game it will be necessary to work hard at the process. But once you have the community you'll have the ability to create a group which buys the things you've got. In addition but you'll also be able to have an audience that will let you know what they'd like and then you'll just have to create it and market to them."

The initial effort will be worth it over the long haul.

One of the best ways to create the kind of community you'd like to join starts by making Facebook post. This is what one of my customers Tim Hoover did with his Elite Fitness Group. There was no list of email addresses and there was no community, so he used this method through posting on his Facebook page and asking members of his group to join the group. He's had over 500 very active members. It's the exact way I approached it at first However, after a small amount of time I stopped requesting individuals to join my group because my friends began to recommend me to their friends and then join them.

It can be daunting or time-consuming to create an audience if you don't already have one however, we all started with no resources. Take Arne Giske for an illustration. When he first started his group, he was just 23 and at the bottom with his parents in a jobless state and in the dark about the world of online marketing. The group remained on the same path of consistently asking members of his target public to join his group. The group is now home to over fifty thousand active members. If you're an Millennial entrepreneur, go join the group, and then check out his strategies to help you replicate the methods he's using to your own group.

Below are a few options to tell your friends about your community:

• Videos are available through Facebook (if you're unfamiliar with online advertising do not worry about this)
• Send an email to your followers, as well as your friends, and to anyone else that you think would be interested.
• Private Facebook message requesting people who you think would like joining the group and also to share its contents
• Your group's link on your menu bar, or in the text on your website
• Social media posts with the links to your company
• Include a mention on your podcast in support of your organization
• Inviting your friends to inform them about your group and to create blog posts for your group

Increase Group Membership By The Giving of Incentives to Join

Membership can be rewarded by hosting raffles, or offering unique pieces of training and videos, as well as the content isn't made available to other sites.

You can also provide a few extra minutes for your team and you which you wouldn't give anywhere else. A specialization and exclusiveness can position you and your team as an authority on top-quality treatment and insight on your subject.

Here are a few ideas for giveaways:

• Special PDF-based report
• Hacks you haven't seen or that are sought-after by other people which are usually offered to customers
• Videos and walksthroughs are training videos that customers would like to see
• Online courses for free

This is the kind of situation that leads individuals to want to give their email addresses with attention to their time and help. That is precisely why they find themselves drawn to joining the community.

Giving away exclusive prizes and giveaways are exactly the kind of things Ryan Levesque was doing when the group was being built. Next Level Mastermind group (it's part of a paid course however he is capable of demonstrating this method at the top level). As he launched his group, he provided a slew of tantalizing giveaway prizes. Also, he offered prizes to people who had written the most popular post on the group (which encouraged participants to write and publish, which they actually accomplished!). He also offered prizes for affiliates that had registered the most members.

This strategy Ryan Stewman utilized to grow his Sales Talk with Sales Professionals group, which has now become the biggest and most active sales group on Facebook. Incentivize members to sign up. Make use of whatever you have to. At first, it'll seem as though you're giving each piece of artillery in your arsenal however, as you build an army of faithful and grateful soldiers you will reap benefits.

The amount you pay for a group that is not a cost however, you're doing in order to generate interest. It's how you're winning supporters. If you think it's tiring and not accustomed to providing the attention you deserve take a look at what Gary Vaynerchuck has to say in the video: "I Day Trade For Attention." If you're in selling, the value of focus is crucial. That's the reason the reason why Coca-Cola, TMobile, and every giant corporation spends billions of dollars in advertising campaigns in order to get the attention of customers.

The value you are trading to gain loyalty and attention which helps you create an entire community of loyal customers and fans.

Sign Up To Your Facebook Group To Conduct Market Research

The moment is now when we're closer selling, however, we're far from being there. As of now, you're an integral part of the group. This is a group that's targeted, and it's moving along and more and more members are joining. Your contributions are valuable, and will build loyalty and involvement.

Next, begin asking the people whom you are familiar with their concerns. Discuss their concerns with them. Learn about their activities and find out more about them in order to develop an online course that is exactly what they require. That way, when you present an offer, they'll take it.

Note their thoughts and their struggles, as well as their pain points and the entire details to sell the course.

Here are some ways to do market research in your organization:

• Taking polls inside the members of your organization ( here's how you can accomplish it)
• Asking questions about pains
• Inviting discussions
• commenting on statuses, and encouraging more dialog

Markets don't need to be difficult, it's simple as asking. Take note of what's being discussed as well as what the people would like to hear.

Make Use of the Data to Pre-Sell Your Course

I'm not a big fan of the old adage "build it and they will come." I'd rather them come in, gather and make them purchase what they need.

Like Russell Brunson has said in his book, Dotcom Secrets When people gather, there's a possibility to earn cash. The past was when it was hard to find groups that you could be a part of and legally use them to make sales the products. Facebook Groups allow you to do this on your own and with minimal cost.

If you've reached an audience who knows the things they're looking for They trust you and are more likely to buy through your.

It's not that difficult because you've already done your homework to create trust, establish communication, and capture interest.

You'll need to begin discussing the need you must create an online program that will meet the needs of your intended group of students (which your time were with them and the time you spent on your studies have assisted you in gathering data). By utilizing posts and other content, it is possible to plan how develop an online training course that will assist in solving these issues.

Instead of constructing the course, and then crashing with no revenue, you could sell the course to an audience of beta students. The course is currently live and in beta this implies it's cheaper or even live. Also, the course comes with special benefits which won't be offered later. If you've done your research thoroughly and know what the requirements are to be looking for in online classes and the cost won't be hard to figure out.

As you've earned your the trust of your audience and won them over People are more likely to be reading your blog posts and curious about what's going on (which is vital to selling). If you've offered worth for nothing, there's no reason to be skeptical that the content you pay for is superior and worth the investment.

In my instance I've accomplished this by using my Pay2Podcast course as well as my ProfitFromFB course. Both courses have been confirmed by sales. It is therefore logical to create a proper way of advertising these courses to people outside the members of my Facebook Group.

 Make Your Community a Reality Prior to You Build the Course

If you follow the suggestions that I've offered in this article I see no reason to not create a group of engaged people with an interest in your area. By doing this, you'll avoid creating courses that aren't purchased from anyone else, just by knowing what people would like to know upfront before creating courses that teach students what they're required to learn.

Luis Congdon is a digital marketing specialist for businesses. His work has been featured as well as quoted in The Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and many other magazines. For free online training in digital marketing to increase your sales online go to ThrivingLaunch.com

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