How to Sell 100+ Places in Your Online Course to One Corporate Client

In the coming year, more than $8 billion has been approved for spending on classes, coaching, and other services in small to large size organizations, non-profits, as well as associations.

  56% that training is delivered by facilitators and instructors outside the organization (experts exactly like the ones you).  

And, here's what's really intriguing: more than half of this education will be delivered on the web.

  What I learned from being the Executive Decision Maker in 7-figure Training Budget  

My previous life was when I served as the Chief Learning Officer of a large organization. The annual budget for my spending was well over 7-figures.

I bought all kinds of training from NLP to our sales staff to diets that are alkaline for our executive team retreat to the drumming circle for our company gathering, and everything else you would expect from leadership and productivity, sales etc.

What I've learned is: If you can link what you do to a result a company is looking for, businesses will be more inclined to deal with your company.

  How to sell your online Courses to Corporate Clients is a Great Idea  

Since launching my own firm teaching experts and businesses creating courses that have attracted thousands of dollars of dollars in coaching, online courses and consulting sales from both solopreneurs and bigger corporate clients. Below are some strategies to achieve similar things:

1. It is possible to sell several "seats" within your class to a single customer. Corporate clients have been able to purchase 10, 20 50, 100, and 250 seats in my courses at prices ranging between $179-$1997.

2. It is possible to combine your online training course with additional offers such as online group coaching or on-site custom or virtual implementation session.

3. You can easily customize your existing online courses for corporate customers. You can add more access to you with the option of a private call for implementation to everyone in the hosting company. Or, you can create an application project that is related to ongoing initiatives, based on the information you teach within your class. There are endless possibilities.

4. Getting corporate clients can aid in gaining more individual clients. Sharing that you work with corporate clients can add immediate credibility when selling your products to single clients.

  The process of selling an online course to a corporate client before you Create It  

If you don't already have an online course created for sales? Selling a client a pre-sales online course prior to creating it can be a powerful way to get clear on what you should include in your course, and to help fund your development time.

It's easier than it sounds. When I meet with corporate clients, I systematically guide them through a research process and have them share the things they'd like to see on an online course.

You can then turn around and market that information to corporate customers or even launch it for individual customers.

  What Do You Know About HTML0? Corporate Customers Purchase the products you offer  

Two questions could ask yourself to determine whether corporate customers will purchase your offers.

  Question 1: Is the subject matter something that corporations might be interested in?  

Here are some examples of the types of training corporate clients spend time and money on year after year:

• Accounting and Finance
• Administration Training
• Customer Service
• Health and Wellness
• Human Resources
• Industry Specific Training
• Information Technology
• Leadership and Management
• Marketing
• Personal development
• Efficiency and Organization
• Sales Training
• Software
• Strategies, Creativity and Innovation
• Team Development
• Training and Facilitation

  Question 2. What does the topic I chose for my class connect to an outcome that an investment by a business?  

One easy way to get corporate customers to appreciate the worth of your course is to link the outcomes the course produces to profits.

It's easy to see how profitable it is to take advantage of course topics like selling skills and marketing via social media, doesn't it?

But, what if you're trying to teach a topic that has a lesser-known connection for example, the field of sleep therapy?

You can ask these 2 questions:

What are the results my offer will deliver?

What does this mean in relation with profitability?

For example, here are a few topics that my clients have offered for the corporate market:

If you are an expert, coach, consultant or freelancer who speaks author, or small-business owner There is an enormous potential for you to work with small and large businesses as well as non-profits and associations.

In the next free webinar for the community I'll go over how to gain corporate clients. This includes:

• Who buys, what they are buying, what they spend, and how to know whether they purchase what you have to offer
• The one thing you should not say during a meeting with a prospective corporate customer (this can lead you to the dark hole of "We'll return to you later" ..." which virtually never leads to an actual sale)
• How to move away from selling online classes programmes, courses and other services by enrolling one student at a time to selling packages that include 50, 100 or even more to a single business
• What you must to do before you pick up the phone or email to make sure that clients appreciate the value in what you offer and be willing to pay for your offerings (most experts miss this and never get to the first level)
• An extremely powerful four-part conversation Frame to lead a conversation with a customer to bring them to the sale

  Do you want to know if small, medium, or large businesses will pay for your expertise? Here is the link to download "How to Determine if Corporate Clients Will Pay for Expertise 100 Topics for Training that Corporations are likely to purchase in the coming year" Guide.

Jeanine Blackwell is creator of Create 6 Figure Courses(r) and The Launch Lab. She has assisted thousands of experts create and launch profitable online courses and designed global online course learning models for brands like Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine talks about the strategy of online learning and digital marketing. She has been on stage with a variety of influential influencers, including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.