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How to increase the sales of Restaurants Through WordPress

Apr 22, 2023

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You're incredible. The establishment you manage is thriving post-pandemic. You've proven your worth and showed a lot of perseverance and managerial abilities. That's probably why that you're here!
   
    The increasing costs and recession could see many entrepreneurs put their heads in the sand. However, you're not like them. It is your responsibility to be creative and innovative to boost sales in your restaurant, and to continue to grow your business.

This guide will teach you how to configure your WordPress website so that you will accept online orders without a third-party platform. Additionally, you will be able to take complete control over internet-based orders.

Additionally, we'll assist you to unlock the potential your web presence and community offer your business.

Learn how you can get the most value from your WordPress website, and profit from the membership movement that's making the restaurant business take uproar.

What tools will you require?

If your website is just an area where you publish your menu, as well as provide contact details for reservations, then you're in the need of making progress. However, that's fine.

Just a couple of plugins and integrations to transform your WordPress site into an effective sales tool and compete with the big chains of stores.

It's also super simple with just a bit of knowledge. This doesn't need a ton of skills in the industry to be able to do this.

WordPress also has made it simple for people who do not have the technical skills to run their business online. Does not require to program.

Here are the tools that are required:

  1. WordPress WordPress: The most well-known Content Management System (CMS) that powers around 810 million websites.
  2. Easy Affiliate Easy Affiliate is the "all-in-one" affiliate program plug-in for WordPress

How can you increase the sales of restaurants Through WordPress

Step 1: Pick the WordPress host and theme.

If you don't have an WordPress site (sorry but popular builders like Wix and SquareSpace aren't equipped with the required features) you'll have to choose a web host.

Once the domain is registered, you'll be required to select a WordPress theme for your restaurant.

2. Install the plugin.

It is one of the most well-known WordPress subscription and monetization plug-in that's for a reason. Its growing library of plugins and integrations make it exceptionally flexible. This allows you to create the ideal subscription system to your clients.

Follow the video on for instructions for installing WordPress

You can do:

  • take advantage of a growing trend within the catering, which is based on subscription-based services with regular monthly or annual charges.
  • Increase sales in restaurants by giving loyalty bonuses or members-only discounts boost sales in establishments through loyalty rewards or special discounts only for membersfor regular dining customers.
  • and create a community of valued and loyal customers.

There are many chains that are taking advantage of the subscription services. In the future, we'll dive into more detail on how restaurants of different sizes have benefited from their websites to create new and innovative membership programs.

Step 3. Install WPCafe, and WooCommerce. The plugins

You've put in a lot of work to create an excellent menu, deliver exceptional service, and grow the number of clients you have. So, why should the third party platforms be charging outrageous costs and commissions?

DoorDash charges a whopping 30% for their full-featured marketing program. If you choose to opt out of their advertising and pay the 15 percentdelivery cost, you will find that your business is promoted in conjunction with your competitors.

You could also refer your customers to these applications from other third-party sources. Who's to say that you'll not lose to competitors spending money on marketing that is placed at the top of their list?

Furthermore, you'll be being subject to their always-changing terms and regulations.

With WPCafe it's easy to develop your menu on your own and determine your hours of operation, and the number of reservations available along with cancellation and refund policies. many more.

By utilizing WPCafe and WooCommerce, it's possible to maintain complete independence and complete controlover your company's activities for only one-third of the cost of hosting services.

Step 4: Upload Your Menu

The time has come to add menu items.

In WooCommerce Under the category"Products", add descriptions. Add tags as well as categories, such as starter main, soft drinks, vegan, gluten-free cocktail etc.

Additionally, you have the ability to upload pictures of your food so guests have a clear view of the foods they're eating.

5. Build your customer's loyalty through setting up a Membership Program

Now that you have all the tools that you need to operate your business online, without the use of any third party platform. It's time to be creative and think of ways to create confidence with your patrons.

This is a great statistic: a 5% growth of customer loyalty leads to greater than 25% growth in revenue.

It is important to keep existing patrons coming back.

     Yet, loyalty to customers is at a low point.    

The increasing costs are altering the way consumers think of their brands.

Below are a few not-so-happy figures. A third (30%) of customers believe that prices increase their distrust with companies. Additionally 22% of consumers believe that they feel their brand loyalty has decreased.

Businesses need to find methods to offer worth (or or at least perceived value) for their clients. And membership programs could be the best way to go about it.

By joining a club, you can provide repeat business with special offers as well as online content. It is also possible to utilize your platform's new features to cross-sell or upsell products and drinks.

Keep an eye out for useful ideas and suggestions of how to run successful member programs.

The setup will provide steady and predictable income, helping to budget and forecast significantly easier.

In addition, if your establishment has different membership levels, your customers are able upgrade their plans during the process of getting more engaged with the restaurant.

Everything is achievable and easily achieved using.

Step 6: Create the Snowball Effect With Simple Affiliate

In the industry of restaurants that aim to improve the satisfaction of customers has an added effect, which increases total sales. It brings an increase in patrons!

Outings to eat are social. Restaurants are not like the retail stores, for instance. Most people search for the best eatery and be capable of sharing their experiences with their family and friends or even their partner.

It's the reason the importance of customer loyalty is especially importantin the restaurant industry. You must ensure that customers return returning, and will be bringing more and more guests to your establishment. Stay loyal to your guests and they'll be able to bring more guests along with them.

Check it out at what's known as an "effect of snowballs!

Membership programs can enhance this"snowball" effect. You can offer rewards for inviting your family and friends to your restaurant and also invite people to sign up for the membership program too.

This means you're to keep your loyal customers coming back and also bringing new customers through your doors.

Affili-what?

A program for affiliates is in which you are able to get a monetary reward for promoting your services to the public. Each "affiliate" is given an individual link to your web site. When someone purchases or registers for a membership through their link You can reward them!

Through Easy Affiliate, you will be able to reward members who have being successful in convincing their family and friends on board. What is the best way to do this.

  1. Install Easy Affiliate's plug-in onto your WordPress dashboard
  2. Within on the WordPress dashboard, go to the Easy Affiliate menu > Settings.
  3. Select your affiliates tab.
  4. In the next step, under "Registration Type"at in the upper right corner, select private.    
  5. Make sure you turn on Automatically Add Affiliates feature so new members get an automatic affiliate link to your website.
  6. Click the Advanced tab.
  7. Make edits to the Welcome emailto make clear the way in which the system functions to your members.
  8. Additionally, you can alter and select the email to send affiliate salesto instantly email an email that includes an example of this, such as chances to be the winner of a gift card each when someone signs up using the code.

Important: Easy Affiliate is designed to allow affiliates the chance to earn a cash-based commission each time they sell through their unique link. If you'd prefer to offer vouchers to customers that they can use at the restaurant, be certain to change your setting and Ts&Cs to show this.

Ideas to Reward Members as well as increase restaurant sales

Incentivize frequent diners with Special Deals

Keep in mind that by keeping your clients happy as well as loyal to you, it will be able to save expenses in the near future.

Food items that are discounted and high marksup

Are you worried about cutting the profits of your business already squeezed, consider offering discounts on the menu with more expensive markups, such as beverages and food items.

Set minimum orders

It is possible to making a minimum order rule (e.g. no drinks at all when you spend $X on the main drink) to ensure that you're still benefiting from this offer.

Enjoy a Happy Hour for members only

It is also possible to offer for members happy hour promotions to boost sales during slower times. The best option is the one that makes sensible for your company, while increasing perceived value to your clients.

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Be sure to ensure that the house comes out on top!

Develop a strategy to expand The Size of Orders

Participating in a membership-based restaurant program can provide you with plenty of opportunities to increase revenue and cross-sell things.

HTML0 It's time to get strategic.

Find ways to utilize promotions from your membership program in order to encourage members to increase their spending.

A common method is one option is to use package or combo offers. The customer who typically takes the main course or a soft drink for $20 might be enticed by a combo of dessert and wine valued at $28.

You can make use of data from previous customers purchase history to tailor offers based on what they've bought previously.

For instance, if the customer is most likely to order the same dish when they come to the restaurant, offer the customer a discounted wine that pairs well to the food. You can also offer a special deal on a meal with a price that shares a similar taste and flavor.

You might just develop your own version which is more expensive and one that your customers will continue coming back to.

Create a unique online hub

A membership program doesn't have to only be about deals or discounts. It can also serve as an experience where the customers feel valued and as a part of a community which is unique.

Installation setup is easy and fast, and bbPress offers you uni-directional admin areas that allows you to easily manage and manage forums.

If your customers are getting maximum benefits from their membership and the longer they stay around your business. Both sides.

5 Examples of Membership Programs to increase sales in restaurants

1. Drink Clubs

They are also high-priced. moderately low price, as well as their perceived value, drinks are a great option for memberships and offers.

Offer them discounted drinks, and guess where they're choosing to eat? At your joint obviously.

Three businesses have built their membership plans around beverages:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly membership for the wine club.

Members can take home 3 glasses that are the restaurant's "wine each month" with tasting notes as well as recipe pairings.

The choice of club may be made among red, white, sweet, or the variety of wine clubs according to the preferences of members. They can either enjoy the wine in the privacy at home with food or get them delivered.

The members also have access to other advantages such as birthday rewards of 10% off take-out catering, and discount on wine tasting events.

Cooper's Hawk also offers gift membership! It's a great choice for people who are wine lovers and corporate gift ideas. This is a fantastic way to increase restaurant sales and to introduce new customers to the business.

     Boris and Horton Coffee Club

East Village's earliest pet-friendly cafe offers a monthly coffee service.

The members can drink 8 cocktails each month (which generally costs between $40 and $45) at a cost of $25.

The program is particularly intended for smaller independent businesses that are part of a an established community. It's true for B&H's dog-loving patrons.

Panera Sip Club

Panera launched its $8.99/month unlimited coffee plan beginning in February 2020 and it enjoyed a huge amount of popularity. The plan was in place by July of the previous calendar year, customer loyalty had exceeded 40 million..

Three years on, Panera has extended its offer to include a range of hot and cold beverages.

Interviews of Fast Casual, Panera's chief branding and concept officer Eduardo Luz, explains how Panera's free-drink concept works.:

"Subscription services can be considered as table stakes across a variety of industries. Coffee was a service which we can see fitting within that structure as a cost-effective and more efficient alternative [...] in addition to giving the potential to earn an ongoing earnings."

2. Frequent Diner Member

In this type of model, diners are charged the cost of accessing deals and specials. If more people dine in your restaurant, the more they can reduce their expenses as well as the more business that you will earn. Everybody wins!

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Everyone wins!

Blood & Sand

The St. Louis restaurant Blood & Sand Members are charged $15 for entry to a wide range of discount coupons. Some of them include:

  • 20% discount off their bills
  • 30% of wine for take-away
  • Champagne and an appetizer are complimentary.
  • A welcome bonus for members who join
  • Tables of preference
  • Midweek reservations with guaranteed reservations
  • Free cocktails are served each when you come back 10 times.

3. An Exclusive VIP Experience

It is possible for members to pay for a higher level of service to make them feel special. The idea isn't to create the value of your customers however, rather to give them an extravagant, luxurious, exclusive service.

M Den

The M Den is a joint venture between Gaucho steakhouse and London, Gaucho steakhouse and M restaurants have teamed up create M Den, a private members' club that offers exclusive discounts and invitations.

The cost for a year's membership to each venue is PS1000 (about about $1240) which includes the following benefits:

  • Invitation to the "M means Monaco" Formula 1 Grand Prix weekend event.
  • The bottle is personalized with a premium spirit of their choice.
  • Members-only Lounge access to events only once every year.
  • Reservations for guaranteed restaurants and VIP lines.
  • Unlimited access to Members Lounges for five guests or more.
  • Four tickets to exclusive events featuring sports stars.
  • Monthly networking events for all ages.
  • Concierge service available to assist with accommodation, travel and other events.

Members also have the ability to use The Portal - the online portal with information on forthcoming events as well as other benefits.

4. Community-Supported Restaurant Memberships (CSR)

This is a great solution for restaurants who are looking for funds in the beginning. It works on similar lines similar to GoFundMe or Kickstarter but it's specifically designed for owners of restaurants.

The patrons pay upfront to get the exact quantity (or even) for food and services in time.

Benefit from immediate injection of capital that will help to finance things like renovations or expansions while your clients benefit from higher returns.

Lenoir

Austin's Lenoir restaurant provides patrons with the chance to be part the CSR.

There are three levels of investing:

  • You can get $1200 from the home account.
  • The amount of $2000 will give you $2500 on their account for house.
  • A $5,000 investment will get the homeowner a home credit of $3,000, as well as an exclusive five-course meal for 8 people at your residence or the dining space ($3,000 worth); 2 knife sharpenings free of charge, first access to certain occasions and reservations prior to.

5. Content Hub Membership

If the restaurant you are operating is well-established with a solid brand and true roots to your food, you have the perfect recipe to create an exciting website that provides users with quality the latest information.

Create videos that show behind the scenes the techniques of making food, stories about cooking, pairing ideas.

      L'Oca d'Oro

The restaurant is located in Austin, L'Oca d'Oro is an Austin-based restaurant which has been awarded awards. It has a deep connection and brand to Italian food.

The firm offers two different types of membership on their website. Foodies can sign up for Fiore's Regional Pasta Club, priced at $90 per month. Those who want to become winemakers may choose The Wine Share Club at $65/month.

Each month, those who are members of The Pasta Club not only get ingredients and pantry necessities They also have the opportunity to experience Italian tradition.

The guests are invited to join Chef Fiore Tedesco to travel across the cities and countries that influenced his culinary style, sharing stories and recipes throughout his journey.

L'Oca d'Oro combines subscription deals with online content, creating an exclusive and unique experience for their customers.

We hope these examples inspire you to create an incentive program for members that reward loyalty and provides regular revenues and, eventually, increases the amount of transactions.

Conclusion

We've demonstrated how it's accomplished, now it's your turn!

It's crucial to setup your website to take delivery orders so you're not in the hands of third party hosting platforms for your site. Take back control of your website using WPCafe.

Then it's time to think of something new! Think strategically about which membership program type is the ideal for your restaurant, and then start earning money!

This is a quick reminder of the steps you need to take to improve sales for your restaurant through your website:

  1. Select the WordPress host and Theme.
  2. Install the plug-in.
  3.       Incorporate WPCafe and WooCommerce extensions.
  4. Upload your list.
  5. Develop loyalty for customers by establishing an active membership program.
  6.  Create the snowball effect by using Easy Affiliate.

Did you discover an interesting programme for members of restaurants? Are you able to offer suggestions on how to boost restaurant sales with WordPress? Share them with us by posting a a comment here.

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