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How to increase sales by creating an Ad-Free Member for Your Website

Apr 28, 2023

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From Zero to Hero: What Ways Hatred Will Help You Increase Your

Recall when you last opened up a news article, or worse, a favorite recipe from a website. Advertisements can be way excessive.

In certain industries the creators and publishers require advertisements to help monetize their content - whether readers prefer them or not.

And most readers don't. That's why nearly all recipe websites have an jump to recipe hyperlink. I'll bet those are the most popular hyperlinks on the web!

There's also an opportunity to make a profit in the disdainful cloud that is hovering over your advertisements. And that silver lining is selling up.

If you have your own WordPress website built around an ad-based monetization strategy there's an amazing possibility to turn free visitors into paid members.

It's possible to do this easily, regardless of how or where you show your ads.

Low Hanging Fruits for WordPress Websites

You can provide an unadvertised experience your readers will thank you (and pay you) for.

You can easily hide your ads from the eyes of members who pay. Since it's so adaptable that you are able to make custom ads based on membership levels.

As an example, a blog about recipes could publish all its content for free, including ads throughout. Some options for ad locations are:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. In-line Blocks
  5. Popups

In order to increase the value of paying members, the site owner might hide some or all ad areas from paying members.

Change Free Visitors into Paid Members Easily

As an example, you could remove pop-up advertisements and other in-line ads for basic members.

Your basic users are still seeing the sidebar or others located outside the content section. Then, you can give them a pro upgrade in order to block ads.

The structure could look similar to this:

  • Free Users who sign up for free will see all ads in headers, footers, sidebars, in-line with content, as well as pop-ups
  • Basic - Visitors only see advertisements in the headers, footers, and in the sidebar
  • Pro - Visitors see no ads

Ad Serving Methods for WordPress

Let's first review the most popular methods of serving ads on the WordPress website - static insertion as well as dynamic introduction.

Static Insertion

This method is great if you only have just one picture or link to share as an advertisement. You can do it by adding your image and adding a link to it by using Block Editor.

 Dynamic Insertion

It is the most common method and inserts relevant ads in predefined locations. The theme or plugin typically controls where ads will show on. In most cases, a third-party ad network, such as Google Adsense, will determine which ads appear.

Whether you're using static or dynamic ad insertion, the methods for hiding your ads to paid users are exactly the identical.

How to hide advertisements to Subscribers and Paid Members on WordPress

If you're searching for the most effective method to provide your users a top-quality, ad-free experience, you'll need to start by installing .

It's the best option for regulating the visibility of content on WordPress. Let me show you the way I'm referring to.

cta character

Start today!

Start getting paid for the content you create.

How to Configure for the best possible experience with no ads

The installation process is the same like installing any other plugin. Once installed it guides you through the major steps to setup without difficulty.

We've written a lot on this subject, and we've got this handy video tutorial to start you off in a short time.

Watch >> Setup OVERVIEW

The best Ad Management plugin for WordPress

If you do not use a theme or plugin that provide ad management, you'll want to install a plugin. There are a variety of free and premium plugins that support dynamic ad insertion. The one I like the most, and one we use on , is AdSanity.

In the case of the illustrations of this blog post I'm using my 2nd favorite ad management plugin, Advanced Ads.

Using Rules to Remove Ads for Members

Now that you've got set up and configured now, you're ready to create your ad-free policy. From the admin panel select Rules, and then create an entirely new rule. Make use of the Partial rule type for this.

In my sandbox I've got two levels of membership, Premium and Executive. And I've configured my rule to limit the content I offer those who are Executive. I intend to hide ads from people who have joined the Executive membership.

In the above image it is possible to see examples of shortcodes to either show or conceal content in accordance with the above rule. So, let's start there.

Utilizing a shortcode to hide Ads using a Shortcode to hide ads WordPress

The majority of the well-known Ad Management plugins allow you to show ads via a shortcode. In this example, I'm employing the paid plugin Advanced Ads..

But, it works with our preferred software, AdSanity, in addition to virtually any other advertising management software.

Put your advertising shortcode in the place you wish to show advertisements. Wrap it around it with the Hide shortcode. The following is what it will look like with an ad inline within my fictional blog.

This method hides the ad content from view of my Executive members. Anybody who's not an Executive member will view the ad. For example, in my particular case, Premium members still get the ad.

Do you see the advertisement within the sidebar too? It's a widget and I'll explain the best way to manage advertisements in widget areas later. But first, here is what my Executive Members experience as they go through the blog.

Use Protected Blocks to hide advertisements on WordPress

Once you have installed , you'll see a new block item called Protected. This is a secured block. gives you granular control of virtually any content element in WordPress.

You may add a secure block within a blog post, page, course lessons, or an element in a widget. The AdSanity plugin allows you to include an ad or an entire group of ads in a widget as well.

In order to block ads within a widget, first put a protection block in the widget. This is the way to use Divi.

The WordPress admin menu, navigate to Divi->Theme Customizer. Select Widgets, and then Sidebar.

Once you have added the secured block, simply configure it to reference the rule you want to reference. Then be sure to select an option that allows you to hide content from members included in the rule.

The next step is to drop the ad/ad group to the blocked block. Be sure to save your settings and try it!

The wrapping up process

You can see that it makes controlling content a breeze. If you're using ads to monetize your blog, you need . Imagine generating consistent, reliable revenue from paid customers or members.

It's a great way to upsell your loyal readers. And it doesn't require a lot of work. The hardest part could be deciding how much to charge for membership...

How Much to Charge for Ad-free Membership

And it doesn't take several paid members to make this all worthwhile. Make a plan of how many return visitors you'd like to paid memberships. Do you think you could only convert 20% of your regular customers to sign up?

If you want to see an excellent instance of this method using it check out my personal most-read recipe blog, 40Aprons. And of course they're one of our favorite clients too.

START NOW & LISTEN >>> > > 40 Aprons CUSTOMER STORY

Are you unsure of the best way to increase sales by creating ads-free versions? Let us know in the comment section!